MadeForMums is a new flagship site from Magicalia, the UK's award-winning cross-media specialist. Here is a brief tour of what to expect:
A comprehensive, up to date reviews section featuring professional and user generated reviews of the latest and most important products across the pregnancy, baby and child market. It's updated daily so that users know they're getting up-to-the minute info. And of course it's written in MadeForMums' friendly tone, yet with credibility and authority.
The lively, entertaining, gossipy side of the site, with short high-frequency posts. 5-10 stories will be posted throughout the day covering celebrity parenting news, comment, fashion, picture stories, and hot new products. This is the chatty, provocative, fast-paced face of MadeForMums.
MadeForMums is the place where mums and mums-to-be can find essential information, entertainment and friends. It makes life as a parent easier and more fun.
MadeForMums has a reassuring, friendly, helpful tone with a feel-good personality. It doesn't preach or tell mums what to do, it shares experiences and knowledge, giving parents the tools to be confident and in-the-know, whether they're trying to find the right buggy or dealing with a colicky baby.
Uniquely in our market, we strike the perfect balance of being chatty and yet credible. The content throughout is lively and dynamic, but still feels well-informed, expert and trusted. Our professional content can be outspoken, playfully provocative and cool, but there's a place for this - on the celebrity & news blog. There's a well-grounded tone for reviews and a more magazine-like feel to the articles.
A personal feel runs throughout - users are able to customise their visits to their relevant stage with the timeline tool. Plus, everything is there to make life easier - every page offers other useful related content from relevant reviews to tools to forum debates.
Magicalia's expertise in friendly, accesible specialist community sites will make Chat & Share forum section a great place for advice, fun and support, with much more to come
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