About Us
MadeForMums is the UK’s number one online parenting media brand, supporting and celebrating parents through every stage of family life, from trying to conceive and pregnancy to babies, big kids and the teenage years.
Created primarily with mums in mind, we know there’s no single way to parent or be a family. We’re here for anyone looking for trusted guidance, relatable experiences and practical support to help them navigate the realities of raising children.
For more than 17 years, parents have turned to MadeForMums for accurate, expert-backed advice and trusted product recommendations. Today, that expertise sits alongside something equally important: the experiences of real parents. From our MadeForMums community and family testers to first-person stories and peer-to-peer advice, we bring together professional expertise and real-world experience to help parents feel informed, understood and confident.
We cover the whole of modern family life, including pregnancy, health and wellbeing, child development, relationships, money, school, holidays and the everyday highs and lows of parenting. Alongside this, our independent reviews, buying guides and award programmes put products through their paces with experts and real families, helping parents decide what’s genuinely worth their time and money.
However parenting looks, our aim is simple: to make it feel more supported, more relatable and a little more joyful.
Our reviews
Our site has more 2,000 professional in-depth reviews, and hundreds of best buy lists compiled to help you make the right product choice for your budget, your needs and your lifestyle.
You can trust our reviews because our recommendations are independent and unbiased, and we conduct proper, in-depth product tests – using expert reviewers, an army of parent testers and a dedicated fact-checking editorial team.
We take advertising and we may also earn an affiliate commission but this does not influence our editorial and product recommendations.
Our pregnancy and parenting content
All our content is evidence-based. We work with qualified health professionals and experts in the pregnancy and parenting sector.
We include study references and source links in our content, where relevant, and our health content is regularly reviewed by medical experts.
Our community: The MadeForMums Club
We have a big community of parents and parents-to-be, who collaborate with us to test products, help us judge our Awards, and enrich our content with their videos, pictures, honest feedback and real-life experiences.