Madeformums has a broad mid-market appeal encompassing parents to be as well as the parents of babies & young children (to 6+)
Core target audience: Mums, mums-to-be & wannabe mums aged 25-40 with children 0-5
Secondary audience: Dads, mums under 25 and 40+, mums with children 6+
Full of personality, friendly but authoritative, welcoming, reassuring, non-preachy, exciting and fun. The editorial stance is occasionally provocative, gossipy & excitable in parts, balancing being chatty and accessible with the credibility delivered by our expert columnists and experienced editorial staff.
Magicalia's Madeformums network reaches over 390,000 Mums, Mums-to-be and Dads every month.
In addition to the www.madeformums.com website the network includes established sites www.thinkbaby.co.uk , www.practicalparenting.co.uk and www.juniormagazine.co.uk
Madeformums.com receives heavy advertising support in Magicalia's established print titles Practical Parenting & Pregnancy magazine, Junior magazine and Junior Pregnancy & Baby magazine.
Other marketing includes search engine activity, database marketing to Magicalia's qualified database of parents and with relevant partners' third-party databases and a focussed PR campaign.
Packages comprising Leaderboards (728x90 pixels), MPUs (300x250) and other IAB standard formats are available across the sites on a cost per thousand impressions basis. A range of targeting options are available by agreement.
We are also able to accept the majority of commercially used rich-media executions, subject to agreed delivery criteria.
All campaigns are powered by cutting-edge ad-serving technology provided by Emediate and offering a full range of delivery and reporting options.
Charter sponsor packages are currently available on Madeformums offering advertisers a unique opportunity to forge a special relationship with a new online parenting audience as it grows and receive high-profile positioning within the parenting industry in the site's early weeks.
These packages comprise a high-impact bundle of relevant editorial sponsorship, print & online advertorial coverage, email direct marketing and online display advertising.
Head of Sales, Parenting Digital
Tel: +44 (0) 20 7150 5107
Sales Manager, Parenting Digital
Tel: +44 (0) 20 7150 5106
Key Account Manager, Parenting Digital
Tel: +44 (0) 20 7150 5101
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