Advertising Opportunities
Target Audiences
Madeformums has a broad mid-market appeal encompassing parents to be as well as the parents of babies & young children (to 6+)
Core target audience: Mums, mums-to-be & wannabe mums aged 25-40 with children 0-5
Secondary audience: Dads, mums under 25 and 40+, mums with children 6+
Tone & editorial positioning
Full of personality, friendly but authoritative, welcoming, reassuring, non-preachy, exciting and fun. The editorial stance is occasionally provocative, gossipy & excitable in parts, balancing being chatty and accessible with the credibility delivered by our expert columnists and experienced editorial staff.
Reach
Magicalia's Madeformums network reaches over 390,000 Mums, Mums-to-be and Dads every month.
In addition to the www.madeformums.com website the network includes established sites www.thinkbaby.co.uk , www.practicalparenting.co.uk and www.juniormagazine.co.uk
Madeformums.com receives heavy advertising support in Magicalia's established print titles Practical Parenting & Pregnancy magazine, Junior magazine and Junior Pregnancy & Baby magazine.
Other marketing includes search engine activity, database marketing to Magicalia's qualified database of parents and with relevant partners' third-party databases and a focussed PR campaign.
Options for advertisers
Packages comprising Leaderboards (728x90 pixels), MPUs (300x250) and other IAB standard formats are available across the sites on a cost per thousand impressions basis. A range of targeting options are available by agreement.
We are also able to accept the majority of commercially used rich-media executions, subject to agreed delivery criteria.
All campaigns are powered by cutting-edge ad-serving technology provided by Emediate and offering a full range of delivery and reporting options.
Charter sponsor packages are currently available on Madeformums offering advertisers a unique opportunity to forge a special relationship with a new online parenting audience as it grows and receive high-profile positioning within the parenting industry in the site's early weeks.
These packages comprise a high-impact bundle of relevant editorial sponsorship, print & online advertorial coverage, email direct marketing and online display advertising.
Content areas available for commercial partnership include:
- News & gossip section
- Sponsorship of editorial category
- Sponsorship of product review section
- Email newsletter sponsor
- Reviews - product category sponsorship
How to get in touch
For our full ratecard and details of Madeformums network advertising packages tailored to suit your needs, please contact any of the team below:
Head of Sales, Parenting Digital
Cath Waller
Email: cath.waller@immediate.co.uk
Tel: +44 (0) 20 7150 5107
Sales Manager, Parenting Digital
Michelle Corr
Email: michelle.corr@immediate.co.uk
Tel: +44 (0) 20 7150 5106
Key Account Manager, Parenting Digital
Fran Milsom
Email: fran.milsom@immediate.co.uk
Tel: +44 (0) 20 7150 5101
More information
For more information about Immediate Media's Parenting portfolio contact:
Immediate Media Company Ltd
Vineyard House
44 Brook Green
Hammersmith
London
W6 7BT
