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You are looking at: Home : News & Gossip : Baby

Has Littlewoods killed Santa?

Littlewoods’ new Christmas advert slammed by parents for telling kids Santa doesn’t exist

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Posted: 23 November 2011
by Emma Daly


The Grinch has arrived in the form of Littlewoods this year, with a Christmas TV advert claiming it’s ‘muvvas’, not Father Christmas, that deliver kids their presents. Featuring kids performing in their school nativity play, the children sing about their lovely ‘muvva’ who has been putting gifts under the tree, with no mention of the big guy in the red suit.

From Macbooks to D&G watches, the list of presents the kids’ mums have supposedly purchased totals up to a whopping £1,892 - and that doesn’t even include the lovely jewellery one of the mums apparently bought herself. We’re surprised these mums can afford to take time off work to see a nativity after spending that much on gifts!

While Littlewoods allows shoppers to pay weekly installments for most items, it’s a small comfort that could ultimately lead to further debt and many are angry at the suggestion they should spend that much (really, a Macbook for Grandpa?!), especially given the current economic climate.

Littlewoods’ Facebook has been hit with an angry backlash and it appears the company has been deleting these comments. A spokeswoman for Littlewoods claims that Facebook deletes posts it assumes are spam, but disgruntled posters haven’t been fooled and have taken to YouTube instead, where the ad has had over 4 million hits, to post their views. 

There are lots of calls for the ad to be banned. What do you think?

Read more…

  • Cost of Christmas rising for parents
  • Kids claim presents are the best thing about Christmas
  • Celeb mums ready for Christmas

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Littlewoods, Christmas advert, parents, Santa, cost, gifts, presents, money, nativity
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So what do you think?

Poppy Porch
I hate this advert - the word 'muvva' really grates on me. John Lewis all the way. About 1 years ago
Angela Oldroyd
I can't say I like the ad, but I'm not bothered that my 3-year-old might find out that it's me (and her Dad) that put presents under the tree. Why shouldn't we get the credit for what we've got her?! Father Christmas gives her other presents, yes, but the ones under the tree are from her family and friends. About 1 years ago
lollie2
dont like the advert its annoying and cant these kids learn that the word is mother and not muvva.it is always played on the radio as well.and why should mums just get credit for getting the gifts.its dads too.my partner gives me the money to do the shopping so for us he is the one that buys everything as he is the one working. About 1 years ago
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