Organic baby food sales have seen a huge increased, despite the recession seeing cuts in other household costs, reports the Scotsman.
Parents are happy to pay 20% to 30% more on baby food even when cutting costs elsewhere, and the share of the infant food market held by organic products has risen from 46.5% in 2008 to 48.1% in 2009.
According to a report in Grocer, a trade magazine, sales of Ella’s Kitchen, Organix and Plum were up, with Ella’s Kitchen leading the charge – its sales had increased by 174%!
“While people are making cutbacks in other areas of expenditure, babies are an exception,” said the chief executive of Plum, Patrick Cairns. Plum saw a growth of 20%, which is the best Plum’s experienced since it began in 2006.
“We're pleasantly surprised that sales of organic baby food have increased so much, but not shocked,” said a spokesperson for the Soil Association, which regulates organic food producers.
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