I took it to mean that people should not bottle feed for no reason.
Lots of people can't feed for medical reasons, but just not wanting to is a poor start to your attitude towards your baby!
Breastfeeding is extremely hard and very painful to start with, but aside from all the bonding rubbish, it's easier, cheaper, cleaner, and better for your babies health, so to not want to strikes me as more than a little strange.
Express for freedom!