General Chat, Products & Comps <
07/01/2013 at 22:17
Anyone any good at organising events? Ive got to go and find people/companies to sponsor our Running Clubs 10k in May. I need to come up with a plan on how to structure the sponsors. Last year they dropped it on me and I had 9 days to sort it. I basically muddled through and pulled in £500. That broken down as £100 Per sposor. I basically said that If they matched our highest sponsor they would get full coverage.
I have a month this year and I need ideas, HELP! x
07/01/2013 at 22:28
What about contacting local companies to you? Large and small?
07/01/2013 at 22:41
Does the club produce a programme or something similar for the event? What does the sponsor get in return? I'm wondering if you could do a basic 'gold' 'silver' 'bronze' package with the higher paying sponsors getting more coverage. I'm assuming its advertising of some sort you are offering. Sorry if I'm barking up the wrong tree!
07/01/2013 at 22:55
Oh FFS, i just typed a reply and it disappeared. Ill come back to this in the morning Its too late now lol, Im not ignoring you xx
08/01/2013 at 09:26
You need to work out what they get in return for their sponsorship. Ideally you want to look for a company who will sponsor it over time.
Quantify how many people take part, how much coverage you got last year, what you expect to get this year. Where can they put their logo or get a mention?
Look for companies who have an affinity with you (so sports companies or those who want to attract the demographic of your runners - this could be insurance, cars depending on who takes part in your event.)
How much do you need to make the event happen? Go from that and work out a sliding scale of benefits. Then see if local companies/affinity brands will bite. So you might be able to get someone to donate bottled water or sports drinks.
Sometimes companies have promo budgets to spend on things like this. Of the companies you worked with last year did any of them seem interested/capable of giving you more this year? I'd start by going back to them and sounding out the ones most likely - you could give them a quick call and find out if its something they might be interested in.
If you want to get them on board the sooner the better then they can include their info in stuff sent out to participants.
19/01/2013 at 21:51
Hi Folk, Sorry Ive taken so long to get back to this. Ive just got the laptop working again and it so difficult to post from the phone. Thank you for replying.
Cedar - The problem we have is that we are semi rural and we dont really have any sports shops as such. We have the local running shop and they currently provide us with the race numbers free of charge. Glaxo provide us with Lucozade and Northumbrian water provide water (obviously lol). Other than that its big companys in the bigger towns about 20 miles away. Sports direct etc.
We are a small market town and we were trying to keep it local. Its how to pitch it Im struggling with. It was suggested that we ask if they would like to sponsor and item. ie the momento, but Im not comfortable asking for around £800. And if they sponsor that its difficult to pitch to the smaller companies. Ive had a previous sponsor commit to £100. Last year this was what I pitched to the others. If they werent happy with this amount we could drop the coverage.
We currently have Local Radio, The momento (I think its a Kit bag this year) , Local paper, Our website, Ive just set up a FB page, Entries (paper), And online entries.
Any thoughts ??? HELP!!
20/01/2013 at 13:58
What are your costs for the event? I'd start with that so you can think how much of that you'd like to raise through sponsorship. I know you want to keep it local but smaller local businesses are unlikely to be able to afford to give much money. Bigger companies may have the funds and may be interested in a big donation if they got a lot of marketting from it-for example, ifyou named the race The 5k they would get their name mentioned everywhere on the day, the press coverage and on the website. That's the kind of coverage they would love - its all about associating their brand with something positive.
20/01/2013 at 19:48
The problem we have with that is that its called the Raby Castle 10k and 5k fun run. Not sure where we could add another company name in there? xxx
Oh sorry, thank for the reply. xxxx
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