I've had two births both very different - first was a natural birth with drugs (diamorphine, G&A, epidural). It lasted about 18 hours but was a fantastic experience, didn't hurt and I got to sleep through most of it!
The second birth was an early induction (waters broke), it took 20 hours on the drip to get me into active labour with gas and air to deal with the contractions. I had diamorphine again but it made me very ill. Once the labour started the contractions came on very quickly and 40 mins later baby arrived. No time for an epidural so felt the delivery. Yes it hurt but honestly it didn't kill me, it didn't last long and it ended with a baby.
I think there is too much focus on the pain of birth, it's not constant and isn't as agonising as is made out on TV. A first birth is generally slow too so plenty of time to explore pain relief.
Elective C sections are not handed out willy nilly, and are not the 'easy' way to give birth.