Don't care if it is a gimmick.Thankyou very much Gordon.Gimmicks welcome in our house.
Who is this MP?How much does he earn a year,and who pays him?Does he live in the real world.
We got by before such "gimmicks" and we would without,but things are expensive these days.People with a lot more spare cash than most of us are claiming much more than £190 for a lot more trivial things than having a baby.
This is a benefit for everyone,irrespective of income.If you can't appreciate the difference that makes you obviously wouldn't need it.