With baby equipment reasonable price,well made.Not easily broken.Got to be easy to clean and safe too.Paid a lot of money for a Bruin highchair little over a year ago.It's failed on all those things,and I thought I'd done all the checking in the shop.That's something else,if it's a big purchase it's nice to get a good look and a play in the shop so you know what you're getting.
Toys again safety,durable,easy to clean.I expect toys to last years not weeks.I have plenty still going strong after ten years use.
Clothes need to fit well,if possible be adjustable,children come in all shapes.Just bought two pairs of trousers for Matilda from M&S,not adjustable too loose and she's a fatty.Adjustable elastic waists a godsend.Must feel nice,wash well(tumble dry too,we live in England it rains lots), and I like bright colours,hate silly unnecessary frills and overly trendy stuff.There's a time for that.Practical,comfy and looks nice.Durable too.Coats that wash in your machine and again tumble.I'm a bit of a fabric freak,I go around the shop feeling them,just can't do too synthetic,got to be soft.Price is some consideration but I don't do cheap anymore,learnt my lesson there.I don't go for brand names ,somewhere in the middle.Must confess to buying Jasper Conran coat for Matilda,but only cos it ticked all the boxes,and it wasn't too pricey.
I'm another shopping addict,but I do a lot of it on line,so I tend to stick to shops I know cos I know they'll be the quality I want.I'm a huge fan of Next and they're always my first port of call for clothes.