Exclusive! Sneak previews from the Baby Show for Trade

First viewing: lots of new baby products are being unveiled for the first time today

Imagine a hall packed with the best innovations in baby gear with acres of buggies, high chairs, car seats, play gyms and so much more... We're here atLondon's Baby Show for Trade, where the newest products are shown just to baby retailers - from the big guys such as John Lewis to all the independent nursery retailers.

But while it's not open to the public, MadeForMums has made our temporary HQ here to bring you updates throughout the day.

We're not the only people here who don't have something to sell or a shop to sell it in - we've spotted singer and mum-to-be Michelle Heaton being taken around a number of the stands and loving her sneak peek at lots of new baby goodies. And ex-Blue Peter presenter Katy Hill has also just arrived...

So far, our highlights have been:

• A brand new Silver Cross buggy called the Surf Elevation. It's an all-terrain version of the highly popular Surf - pics coming soon.
• Chicco is introducing an innovative new stroller - called the iMove. It's suitable from birth, has a compact fold, and has a seat that swivels through 360 degrees.
• HiLo - a stylish and innovative new highchair from a new name in the baby market
• Ba bottle holder - a strange, squeezy ball that your bottle fits in, shaped as a boob