What's the secret of designer Cath Kidston's success that's seen her beat the credit crunch?
With her whimsical designs, 1950s inspired homely items and feel-good, chintzy prints – it's little wonder Cath Kidston is flourishing in these hard times. She's seen profits jump up 60%, bringing her dreamlike nostalgia to the forefront. Items such as sewing kits, garden baskets and kitchen pinnies are perfect for mums wanting to create a homely nest.
So what's her secret? All items evoke a 1950s-style domesticity which is very MIY (Make it Yourself) and also, very now.
Check out our selection of the best Cath Kidston items for mum and baby…
