Family news News & Gossip Debenhams launch new fashion brand for children Deck your children out in the latest affordable high street fashions this Autumn 1 of Ad break BlueZoo children's wear available at DebenhamsThe world of children’s high street fashion welcomes a new entry this autumn, with Debenhams launching their children’s wear brand BlueZoo. Designed for girls and boys from birth to 12 years, BlueZoo is a fantastic range of modern everyday children’s wear for price-conscious parents. The range features a rainbow of colours, with splashes of bright purple, lime green, turquoise, vibrant red and electric blue taking centre stage. Funky plaids and stripes make fun statement pieces and you can also get your hands on everyday essential denims. Our favourites include the supermum sleepsuit for the girls, and for the boys, it’s the laid grey striped applique guitar top, perfect for play. Prices start at £3 and the range will be available from September on the Debenhams website. Rock on! Blue gingham shirt, from £10. Grey striped applique guitar t-shirt, from £7. Blue stitch detail jeans, from £13. Pretty in pinkPink fairy heart tee, from £4. Grey button through denim skirt, from £6.30. Super sleep!Pink supermum sleepsuit, £6. By Celia Morgan Comments Latest on MadeForMums Mum shares terrifying toddler choking video to warn other parents Can your blood pressure predict the sex of your baby? The sneaky thing Khloe Kardashian does with North West when Kim's away Teen texts mum: "Please don't be angry or mad... but I've just had a baby!"