Inspired by Chester! Holly Willoughby launches new baby clothing range

Vintage designs mixed with modern - the TV presenter has designed kids clothing range for, wait for it, BHS

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  • Holly Willoughbyhas joined a list of celeb mums including Coleen Rooney, Emma Bunton, Katie Price and even Zara Phillips, by launching her own children’s clothing range. The mum-of-3 unveiled a collection of frills, florals and stripes inspired, she says, by her own children, Chester, Belle and Harry.

    In fact, she loves the outfits so much, she told the Daily Mail that she’s ordered the whole collection herself (hmmm, we think she may have got a rather big discount on that). And she can’t wait to dress her 6-month-old baby Chester in one of the dungarees or classic shirts.

    “'I am very excited to see Chester in the boys’ pieces,” she enthused, before sadly admitting that her daughter Belle, who’s nearly 4, was too young to wear her favourite baby girl pieces – the ditsy floral dress and grey woven romper suit.

    See more of Holly's collection...

  • Classic looks

    The TV presenter says her fashion project with BHS is all about blending the old and the new, "I have a style that I have tried to bring into this range, which I hope feels fresh and blends the modern with vintage."

  • Clothes that let the air in and out

    Holly's collection uses natural fibres so that the clothes are breathable and should keep children cool throughout the (hopefully) hot summer.

  • Back to basics

    Round collars and summery prints make Holly's range perfect for Spring and Summer, plus it's got BHS value - with dresses starting from £10. 



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