"Breastfeeding should not be taboo," says Jaime King in a comment on a Instagram pic of herself nursing her 8-month-old baby son James.

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Jaime is the latest celeb to wave the 'no shame in breastfeeding' flag, adding her voice to the many who are protesting about the censorship rules on some social-media sites, including Instagram.

The rules forbid the sharing of images that show a woman's nipples, even in the context of breastfeeding.

"James is now 8 months old!," read Jaime's post in full. "These are the moments a mother lives for. Breastfeeding should not be taboo – and bottle-feeding should not be judged. It's ALL fun for the whole family!"

Jaime's post follows another pointed celeb-social-media share made by Bruce Willis's 25-year-old wife Emma Heming-Willis. The first-time mother posted a picture of herself breastfeeding daughter Evelyn together with the caption, "Breakfast of champions."

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Evelyn's big step-sister Scout, the 22-year-old daughter of Bruce Willis and Demi Moore, is behind the #FreeTheNipple campaign, which is putting pressure on all social media site for censorship rules to be relaxed.

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