Tommy’s the baby charity has teamed up with Asda and cartoon fave Peppa Pig to help raise awareness and funds for pregnancy complications in the UK.

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In the UK we have the highest rate of premature birth in Western Europe and women are still affected by pregnancy complications every day. A quarter of British women suffer miscarriage or stillbirth. Asda's aim this year is to raise £500,000 for Tommy's to help fund research into pregnancy problems and support women affected.

Asda will be selling Peppa Pig goodies and donating the proceeds to the charity. There’s also a colouring competition for the under-5s with DVD prizes and the chance to meet Peppa.

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Find out more about Peppa’s colouring competition and how you can help reward baby excellence in Tommy’s Let’s Get Baby Friendly awards.

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