Survey by Boots reveals we’re not as sun safe –or smart- as we should be
Nearly half of children in the UK have suffered sunburn at least once in their lives and 72% of adults don’t think they’ll get sunburnt on home turf because they believe it’s never hot enough a survey by Boots have suggested.
However, seeing as many people are opting for a ‘staycation’ this year due to tightening their budgets in the recession, these numbers may rise with scorching temperatures predicted in the UK this summer.
The study also found that 80% of adults were not aware that 4 tablespoons of sun cream is recommended as adequate body cover in the sun– or even what the difference is between SPF or UVB.
It’s not only adults who are lacking awareness about sun exposure – it seems the children have a lot to learn too. 9% of the children surveyed, thought that they can be protected from the sun by a ‘special drink,’ 64% didn’t realise that they could get a blister as a result of getting sunburnt and 11% believe that they only wear sun protection to GET a suntan.
Celebrity mum of one, Edith Bowman has stepped in to support Boots’ new children’s story, ‘Fun in the Sun with Sunshine Sam,’ which aims to help our children understand the dangers of sun exposure.
“Being fair skinned myself, I’ve always been very conscious about getting sunburnt and now I have my son Rudy, it’s on my mind even more. It’s really important for both children and parents to be educated about the dangers of the sun,” Edith Bowman has explained.
The story with ‘Sunshine Sam’ can be downloaded on the Boots website with Edith as the narrator.
Keep your toddler safe in the sun during our heat wave and follow these guidelines, which should keep your toddler in good health throughout the summer months.
Don’t forget their eyes! Check out our fab sunglasses guide for children
slip slop slap!!! how hard is it really?
Jack hates hats and used to hate suncream, so now he helps do lola and me and himself and loves it, if he takes his hat off its back in the buggy and under the solar shade, when in the pool i sunblock his head (omg you should see his hair lol) but my sons safety and health is worth dealing with a paddy.
My baby sisters been sunburnt this weekend after her dad was distracted when creaming her, its horrific, she cant sleep its just nasty and my mums devastated, it should be priority, and tbh this week me and the kids have stayed in and played once the gardens shaded we go out all suncreamed and enjoy the breeze,
you wouldnt take the baby out in the buggy in the rain without a raincover would you now?
GUILTY AS CHARGED
I am one of those silly mothers who don't have a clue about all the UVA / SPF/ UVB-whatever. I make mine wear cream obv, but I am prob not as strict as I should be...
Definitely more clued up after reading this though and feel rather ashamed **blush**
The booklet is really cool as well
I use factor 50 on my kids, a good brand and bought new regularly, last week my kids managed to get burnt. my son's back blistered slightly and he was in a lot of pain. I put cream on, and reapplied regularly, I really don't have a clue as to what I did wrong as he's normally fine
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