Fashion, shoes, books and gifts – our judging panel tried and tested products in a wide range of lifestyle categories this year. At home, our parent testers unwrapped subscription and gift boxes, checked to see how puddle-friendly our outdoor clothing entries really were, and dressed their mini testers in the best fashion, shoes and sleepwear in a bid to find this year’s winning products.


From family-friendly products that are perfect for travelling, to the best fiction and non-fiction children’s books, baby shower gifts and more, our families had great fun seeking out the winners.

While testing criteria varied from category to category, we focused on performance and value as well as appearance. We checked the UV protection offered by items made for the sun, folded and unfolded travel cots, and tested clothing, swimwear, shoes and pyjamas for comfort, fit and quality. Check out the 2024 lifestyle product winners below.

See winners in:

Family travel/holiday product under £25

Key features we tested/judged — Effectiveness, ease of use, travel-friendly features, quality, durability, worth the money.

More like this

Joint Gold KiddiWhizz Whizzer, from £19.99


Why it’s a winner: "I would say this should be an essential for all parents when they start potty training," commented one of our parent testers about the Whizzer, a portable potty that lives on as a travel essential long after your toddler has got the hang of using the loo. This clever and simple device is easy to use, has a no-spillage design, and looks sleek and modern. The product can be used by both boys and girls, comes in 2 sizes and multiple colours, and makes those moments when a wee is imminent stress-free. There are even glow-in-the-dark options for nighttime wees – great for camping – and an adult version too. We love how innovative this product is and how easy it is to carry around in your bag, making it perfect for travelling or long days out.

In the words of parent tester Melissa, who tested this with their 4 year old: "Very simple instructions and it has a quick and straightforward set up, which is great when you have a toddler at your leg shouting ‘I need a wee!’ It was easy to use and we had no spillages."

Buy from: Amazon and Jojo Maman Bebe

Joint Gold Solar Buddies Sunscreen Applicator, £7.98

MFMA_Solar Buddies Sunscreen Applicator_JointGold

Why it’s a winner: A simple but effective product that makes applying sunscreen onto wriggling bodies an absolute breeze. It’s reusable, refillable, and holds 100ml of sunscreen so it’s great for hand luggage. You can use the sunscreen of your choice and the chunky bottle is easy to grip so children can apply it themselves – one of our parent testers commented "I'd recommend this for children who do not enjoy having sun cream applied." The sponge and rollerball applicator makes for easy coverage with less mess and no waste – no more messy hands and annoying spills.

In the words of parent tester Elly, who tested this with their 4 year old and 18 month old: “It’s such a clever design and very well made – it's a good size to pop in your beach bag and is made with 94% recycled plastic, which I think is fab. The product is easy to use and simple to fill. Just roll it over the skin and rub it in. I love it!”

Buy from: Amazon and Boots

Silver Splash About Happy Nappy Sunsuit, £24

MFMA_Splash About Happy Nappy Sunsuit_Silver

Best for: Leak-proof swim nappy and sun protection.

In the words of parent tester Kate, who tested this with their 11 month old: “I loved how easy this was to use and how cute it looks. It was simple to get on and off and the built-in nappy made it even easier to get him ready for swimming. The UPF50+ long arms and neck protection also gave me comfort when we were on holiday.”

Buy from: Amazon, Decathlon, Childrensalon

Bronze Beach Powder, £10.99

MFMA_4108-Beach Powder_Bronze

Best for: Removing sand from skin after a day at the beach.

In the words of parent tester Amy, who tested this with their 6 year old, 3 year old and 8 month old: "This product does what it says for a very good price. It will definitely be a family necessity for us this summer. Simply sprinkle it on and the sand comes off! It’s easy to carry around, apply, and removes sand easily and quickly. What a game-changer."

Buy from: Amazon and Next

Shortlisted: Wooshh the Miniature Sound Soother from Rockit

Family travel/holiday product over £25

Key features we tested/judged — Effectiveness, ease of use, travel-friendly features, quality, durability, worth the money.

Gold Oliver’s Travels Family Villa Holidays, average price £59pppn

MFMA_3863-Olivers Travels - family villa holidays travel with kids_Gold

Why it’s a winner: Oliver’s Travels is an award-winning luxury holiday villa booking site which features a wide selection of villas appropriate for babies, kids, and teens. The website is easy to use, very clear, and features a great advanced search filter so you can find the perfect holiday villa for you and your family’s needs. The site has nearly 9,000 rental homes in over 25 countries, and also has a unique concierge service, which includes handy extras such as fridge stocking, nanny services, transportation, private chefs, on-site activities, maid service, and so much more.

In the words of our judges: "We found this website easy to navigate, with plenty of lovely properties in a range of destinations. The 'kids' sections, outlining why a property is great for families, is particularly helpful for holiday planners."

Buy from: Oliver's Travels

Silver Trunki, £50

MFMA_4103-Dudley the Dinosaur Trunki_Silver

Best for: A cute kid-friendly suitcase that doubles as a ride-on/seat.

In the words of parent tester Sinead, who tested this with their 5 year old and 2 year old: “Both my children love this Trunki. It’s fairly expensive but for the quality, space, design, and 5-year guarantee it’s a real investment piece. It’s also very robust so I can see it lasting years.”

Buy from: Trunki, Amazon, Boots and Very

Bronze – Hauck Eco Mobil, £259.95

MFMA_4091-Eco Mobil - Forest_Bronze

Best for: Family trips to festivals, the beach or camping holidays.

In the words of parent tester Lynsey, who tested this with their 6 year old and 3 year old: "This wagon was the perfect size for my 2 girls and they fit very comfortably. You barely notice the weight of the wagon and it’s so easy to control and manoeuvre. I also think the sun canopy is a great added bonus."

Buy from: Amazon, La Redoute, Kiddies Kingdom

Shortlisted: Bubba Board

Travel cot

Key features we tested/judged — Ease of assembly/set-up, comfort for baby/child, quality and design, worth the money, ease of use, appearance.

Gold – Venture Airpod Travel Cot, £119.99

Venture Airpod Travel Cot

Why it’s a winner: This cot is perfect for travelling, play and nap times, according to our testers, who found it very easy to set up, use and transport (it weighs just 6.7kg and folds compactly into its own carry bag). As well as its stylish, modern look, the Venture Airpod impressed thanks to its removable, raised bassinet that fits inside the main cot – which our parent testers felt "provides comfort for baby and parents as it means not having to bend right into the cot to place or pick up a very young child." Easy to assemble in just a few minutes, judges and parent testers alike were wowed by the "impressive quality of the sturdy trapeze frame and supportive mattress."

In the words of parent tester Jessica, who tested this with their 3 month old and 2 year old: "Both girls slept like angels in the Airpod as they found the mattress comfortable and the cot spacious. I really liked the stylish design and simplicity of the set up which quickly creates a safe space to leave a sleeping baby or toddler."

Buy from: Amazon

Silver – ergoPouch Portable Bassinet, from £99.00

ergoPouch Portable Bassinet

Best for: Ultra-lightweight option for young babies.

In the words of parent tester Rebecca, who tested this with their 4 month old: "By providing a highly portable, safe and comfortable place for our daughter to nap and sleep overnight, the ergoPouch Portable Bassinet has definitely made travelling easier. I really like how the lightweight (2.2kg) bassinet folds flat and can be worn as a backpack, complete with useful storage pockets, ready to be opened and used as an airy bed for young babies."

Buy from: Amazon and Natural Baby Shower

Bronze – Hauck Sleep N Play Center Nordic Grey, £79.95

Hauck Sleep N Play Center Nordic Grey

Best for: Longevity and versatility.

In the words of parent tester Jennifer, who tested this with their 3 month old: "A very comprehensive product for the price, this large and well-made cot on wheels has lots of useful features. Designed to grow with your child from newborn to toddler, it can be used in 4 different ways – as a bassinet, cot, changing table and playpen. My baby has been very happy sleeping in it, so the mattress must be comfortable."

Buy from: Amazon, Argos and Boots

Baby & children's clothing range

Key features we tested/judged — Comfort and fit for the child, quality and softness of fabrics, ease of dressing, appearance, worth the money.

Gold Babbily Grow Along Leggings, £39 to £43

MFMA_Babbily Grow Along Leggings_Gold

Why it’s a winner: Our child testers put these leggings through their paces, wearing them during gymnastics, cycling and athletics, and their parents were thrilled with how well the legwear performed. "Adjustable to ensure a perfect fit around the waist and in the leg, these leggings kept my daughter warm and comfortable. They also washed well," said one. The choice of different patterns and bright prints were an instant hit with parents and children, as was “the exceptional organic cotton” and hard-wearing reinforced knee patches. Another felt "the amount of time, care and natural fabrics that’s gone into the manufacture of the leggings justifies the price point."

In the words of parent tester Sharisse, who tested this with their 4 year old: "I can’t rate these Babbily leggings highly enough – they are fantastic for my sporty daughter and the perfect combination of comfort and ease of use. The quality is phenomenal and, thanks to the expandable length and waistband, they will last many months, even years."

Buy from: Babbily

Silver Emile et Rose Fisher Babygrow & Hat, £36.00

MFMA_Fisher All in One Hat - Emile et Rose_Silver

Best for: An adorable outfit ideal for a special occasion.

In the words of parent tester Roisin, who tested this with their 5 month old: "Smart enough for a special occasion yet comfortable and practical for everyday wear, this adorable outfit would make a delightful gift as every element, from the soft-as-velvet material adorned with detailed embroidery to the lined popper fastenings and sturdy and beautiful packaging, is fantastically well made and luxurious."

Buy from: Emile et Rose, John Lewis and Fenwick

Children's outdoor clothing/activewear

Key features we tested/judged Quality of fabrics, ease of dressing, appearance, comfort for the child, worth the money, durability, water resistance.

Gold Kidunk Eco Waterproof Suit, £29.99 to £74

MFMA_Kidunk Eco Waterproof Suit_Gold

Why it’s a winner: Made from 100% recycled materials, Kidunk’s incredibly durable waterproof tops and bottoms can be worn separately or zipped together and are designed for lots of muddy fun. Our testers loved the thoughtful features like the reflective strips, under chin popper to keep the hood up, and the separately cuffed trousers for tucking into wellies. They also rated how "easy to put on and take off with the zips" the suit is, and the "lovely soft, fleece lining". The fact that it can be machine washed and tumble dried gets the thumbs up all round, too.

In the words of parent tester Bethny, who tested this with their 4 year old: "A breathable, waterproof, welly tuck, stretchy, warm, durable garment? Yes please! This was tested in mud, grass and puddles – dirt was everywhere, and the outside was very, very wet, but my child was completely dry underneath. The quality is very high and it’s well worth the money."

Buy from: Kidunk

Silver Muddy Puddles EcoSplash Fleece Lined Puddle Suit, £65

MFMA_EcoSplash Fleece Lined Puddle Suit_Silver

Best for: A cosy, long-lasting puddle suit for chilly days.

In the words of parent tester Amanda who tested this with their 4 year old: "The fleecy inside is comfy – my son called it ‘toasty’, so a definite thumbs up from him! The quality of the suit is undeniable; it’s all so well made, and the fabrics used are both effective and comfortable. I also like the popper on/off elastic hoops under the feet."

Buy from: Muddy Puddles and Kidly

Bronze Spotty Otter Adventure Waterproof Jacket, £90

MFMA_Spotty Otter Adventure Waterproof Jacket_Bronze

Best for: A high-spec, windproof and highly waterproof jacket that little and big kids will love to wear.

In the words of parent tester Louise who tested this with their 7 year old: "This jacket was perfect for us as an outdoor family. It’s a really well made, high-end jacket with lots of features for keeping dry, and also folds small enough to fit in a backpack. It makes life easier to have a brilliant waterproof jacket that actually works."

Buy from: Spotty Otter and Amazon

Baby & children's swimwear

Key features we tested/judged — Comfort for the child, worth the money, quality of fabrics, appearance, quality after wash, swimwear fit, effectiveness.

Gold Splash About Baby & Children's Swimwear Collection, £8 to £25

MFMA_3821-Splash About Baby Childrens Swimwear Collection_Gold

Why it’s a winner: Bright, eye-catching swimwear which will appeal to both parents and children, the Splash About range is made from durable fabric that regulates body temperature. The collection also has built in UPF50+ sun protection, making it a great addition to holidays as well as a practical choice for trips to the local pool. A pet hate of ours is how quickly swimwear becomes faded, stretched and dull, but Splash About promises its products will stay looking good even after repeated use. Parent tester Gabrielle loved the swim nappy in particular, which kills faecal bacteria before it enters the water, commenting: “The non-leak swim nappy did just that, meaning no accidents.”

In the words of parent tester Luke, who tested this with their 2 year old: "This is a really nice looking bit of kit and I like how quickly it dries. The vest does what it's designed to do really well, and the zip is excellent quality. No complaints from my ; he loved it in the pool and seems to prefer this to the previous float suit we used."

Buy from: Amazon and Natural Baby Shower

Silver Bambino Mio Revolutionary Reusable Swim Nappy, £9.99

MFMA_4004-Bambino Mio Revolutionary Reusable swim nappy_Silver

Best for: Gorgeous fun designs and soft, stretchy fabrics.

In the words of parent tester Sarah, who tested this with their 1 year old: "This swim nappy was easy to use, wash and reuse, and most importantly, was soft on my daughter's skin and easy for her to move around in. I really like that they come in a variety of colours and patterns, and have a little drawstring at the waist to get a snug fit."

Buy from: Amazon, Ocado and Vertbaudet

Children's shoe

Key features we tested/judged — Comfort for the child, worth the money, quality and design of shoes, shoe fit, ease of doing up, child-friendly styles, robustness.

Gold  Start-Rite Shoes, £23 to £66

MFMA_Start rite shoes_Gold

Why it’s a winner: Covering everything from cute baby shoes to hard-wearing school shoes, Start-Rite really impressed with its collection designed specifically for the shape of a child’s foot and to promote foot health. With our parent testers rating them both durable and stylish it was agreed these offered "good value for money" with the comfort and high quality materials helping to justify the higher price tag. Our testers also liked that Start-Rite offers a range of size and width fittings, and the built-in growing room means these should last longer than most kids’ shoes.

In the words of parent tester Lauren who tested this with their 6 year old: "My son has been delighted with these new shoes, which is incredible. He’s very fussy with what he’ll wear on his feet, and we’ve had not a single complaint! According to Harry they are ‘super cool’ and ‘comfy’. They definitely seem sturdy and well made."

Buy from: Start Rite, John Lewis and Charles Clinkard

Silver Bobux AW23 Collection, £25 to £80

MFMA_Bobux AW23 Collection_Silver

Best for: Fashionable styles designed to support growing feet.

In the words of parent tester Catherine who tested this with their 5 year old: "It was clear from the moment we took these shoes out of the (very stylish) box that the quality was incredible. The design has been carefully thought out to make them easy for young hands to fasten, with no fiddly little hoops in sight. I love that they are easy for my son to get the shoes on and off independently."

Buy from: Bobux

Sleepsuits and pyjamas

Key features we tested/judged — Worth the money, effectiveness, quality and design, comfort for baby/child, quality of fit, ease of washing and drying.

Gold MORI Ribbed Clever Zip Sleepsuit, £32.50

MFMA_MORI Ribbed Clever Zip Sleepsuit_Gold

Why it’s a winner: Anyone who has ever tried to contend with what feels like hundreds of poppers while sleep deprived will appreciate what a game changer a zip-up sleepsuit is. Made from gorgeously soft material containing both bamboo and organic cotton, this sleepsuit from MORI will help your child regulate their temperature at night. Parent tester Chiamah commented: "It is lightweight and breathable, which has been great for my son who often gets hot during the night in other nightwear." It does have quite a premium price tag but it would be a lovely gift for a new parent, and the quality is undeniable.

In the words of parent tester Olivia, who tested this with their 10 month old: “The double zip makes changing so convenient and far faster. The material is super soft and gentle on my little one’s skin. Having allergies, he is often itchy but rarely itches with it on. The convenience of the product means we have more time for playing and learning.”

Buy from: Mori, Natural Baby Shower and Amazon

Silver Rosa & Blue Bamboo and Organic Cotton Sleepwear, £30-£32

MFMA_Rosa & Blue Bamboo & Organic Cotton Sleepwear_Silver

Best for: Exclusive hand-painted designs and hypoallergenic bamboo fabric.

In the words of parent tester Holly, who tested this with their 1 year old: "The designs are truly beautiful and you can tell lots of thought has been put into the making of this product. The sleepsuit is made of beautiful bamboo material which is stretchy, soft, comfortable and light weight. My little boy seemed extremely comfortable in them day and night."

Buy from: Rosa & Blue

Bronze Charley’s Wild World Two-way Zip-up Sleepsuit, £24

MFMA_Charley’s Wild World Two-way Zip-up Sleepsuit_Bronze

Best for: Gorgeous animal-themed designs and easy nappy changes.

In the words of parent tester Becky, who tested this with their 3 month old: "The material feels amazing and expensive – I love the design and colours. The option for it to be footless will mean it lasts us longer than the footed sleepsuits, which is a bonus! It would make an excellent gift if buying for friends."

Buy from: Charleys Wild World

Non-fiction or activity book

Key features we tested/judged — Appeal, quality of product, worth the money, design, unique concept, age suitability, learning opportunities.

Gold Mini Artists: 20 Projects Inspired by the Great Artists, £12.99

MFMA_Mini Artists 20 projects inspired by the great artists_Gold

Why it’s a winner: Designed to stimulate curiosity, creativity and imagination, each of the 20 art projects in this book has been inspired by famous artists and their artworks (drip painting with Jackson Pollock, carving soap sculptures with Barbara Heptworth, for example), requires simple materials (clay, paint, ink) and comes with step-by-step instructions to help parents support their budding artist. One of our testers was impressed by "the quality of the book, which is packed full of advice, discussion points and photographs… and aims to engage children with art and the nuances of creation."

In the words of parent tester Amy, who tested this with their 4 year old: "Each of the 20 art activities in this well-made book has an alternative, giving you 40 ideas to try, many of which my daughter will be able to do independently as she gets older, making it well worth the money. The additional information about the artists helps me discuss the topic with my child, even though I’m not confident about the subject. "

Buy from: Amazon, Waterstones, WH Smith

Silver Tummy Time!, £6.99

MFMA_Tummy Time_Silver

Best for: A fun first book to encourage beneficial tummy time.

In the words of parent tester Callum, who tested this with their 4 month old: "Using this clever, double-sided book has helped our son enjoy tummy time for longer by engaging him with pictures, aiding his development. The sturdy cardboard pages can be folded in different orientations to keep a baby interested and the addition of a mirror on one page elevates the quality."

Buy from: Amazon, Waterstones, WH Smith

Bronze Annabel Karmel’s My First Cookbook, £12.99

MFMA_Annabel Karmels My First Cookbook HCG Welbeck Childrens Books_Bronze

Best for: Easy-to-follow recipes for budding cooks.

In the words of parent tester Anna, who tested this with their 2 year old: "A colourful and beautifully designed recipe book with bright images, child-friendly instructions and appealing recipes chosen to interest toddlers in food. We tried the focaccia recipe, which was simple to follow and gave us nutritious and delicious bread."

Buy from: Amazon, Waterstones, WH Smith

Shortlisted: Taf Toys My First Busy Book

Fiction book

Key features we tested/judged — Appeal, quality of product, value for money, design, unique concept.

Gold The Great Storm Whale by Benji Davies, £7.99-£12.99

The Great Storm Whale by Benji Davies

Why it’s a winner: With stunning illustrations, this picture book aims to teach children the importance of hope, kindness and friendship during difficult times. The sequel to the popular book The Storm Whale, the main character Noi is told a story by his grandmother about an extraordinary whale who forges an unforgettable bond with a little girl. The pages of the book are nice and thick so should survive the rigours of little fingers (with a bit of supervision). Parent tester Elizabeth enjoyed the gentle pace of the story, adding: "This really is a beautiful story, packaged in a stunning book."

In the words of parent tester Yvonne, who tested this with their 4 year old: "My son is 4 but this tale is versatile across the ages and could be suitable for anyone between the ages of 3 and 11, making it feel like great value for money! The story takes around 15 minutes to read and my little boy was mesmerised."

Buy from: Amazon, Waterstones, WH Smith

Silver Once Upon a Legend by Ben Miller, £14.99

Once Upon a Legend by Ben Miller

Best for: Over-8s looking for a magical and engaging story.

In the words of parent tester Sarah, who tested this with their 8 year old: "My 8-year-old daughter loved this book. It was just the right reading level for her and she is looking forward to reading his other books soon. Definitely a new favourite author for her! The cover on this book is beautiful and it's good quality."

Buy from: Amazon, Waterstones, WH Smith

Bronze If I had a Polar Bear by Gabby Dawnay and Alex Barrow, £11.99

If I had a Polar Bear by Gabby Dawnay and Alex Barrow

Best for: Heartwarming rhymes which are fun to read out loud.

In the words of parent tester Emma, who tested this with their 4 year old: "Overall, a really enjoyable, beautifully made and illustrated hardbacked book. The quality feels really high, with lovely paper and beautiful illustrations – well worth the money for me."

Buy from: Amazon, Waterstones, WH Smith

Shortlisted: Peas on Earth

Baby shower gift/newborn keepsake

Key features we tested/judged — Appeal to parents, quality and design, effectiveness, worth the money.

Gold – Priya & Peanut Baby Sensory Flashcards, £12.99

MFMA_0 month Baby Sensory Flashcards_Gold

Why it’s a winner: "Lovely, good quality cards, great value, adorable illustrations, and nicely made," were just some of the comments made by our judging panel about these cute baby flashcards. The sensory black and white graphics attract baby’s attention and focus and provide a brilliant visual aid to stimulate your child during playtime. We love how you can carry them around with you and pop them out whenever your baby needs entertaining. Each card features a beautiful illustration to improve attention span and eye-tracking abilities.

In the words of parent tester Teri, who tested this with their newborn: "When showing the cards to my newborn their reaction was exactly what the cards instructions claimed. They were mesmerised and we've now gained the knowledge of how much they love to see black and white patterns! The quality of the cards is excellent and they can be wiped clean which is a godsend with a sicky baby."

Buy from: Priya and Peanut

Silver – Miffy x Little Dutch Giftbox, £26.99

MFMA_Miffy x Little Dutch Giftbox - Vintage Little Flowers_Silver

Best for: The sweetest, soft sensory gift set for baby.

In the words of parent tester Sarah, who tested this with their 3 month old: "I love this gift set – it’s stylish and so well made. It’s pretty and comes beautifully presented and brought joy and comfort to my baby. She especially loves the soft feel of the comforter on her face, which I find really soothes her."

Buy from: Kidly and Natural Baby Shower

Joint Bronze – Nala’s Baby Bath-Time Gift Set, £25

MFMA_Nalas Baby Bath-Time Gift Set_JointBronze

Best for: Natural ingredients and beautiful packaging.

In the words of parent tester Aimee, who tested this with their 5 month old: "All of the products in the gift set are wonderful quality, do the job perfectly, and smell gorgeous. Both the products and the packaging are really well made and it looks and feels like a luxury product. I would happily purchase this again for my child or for a friend."

Buy from: Boots and Amazon

Joint Bronze – Memino Memory Box Keepsake Case, £170

MFMA_Memory Box Keepsake Case_JointBronze

Best for: A stylish, timeless box for storing baby keepsakes.

In the words of parent tester Kate, who tested this with their 2 month old: "This is a real treasure of a gift. I love how stylish and elegant it looks and that it can be personalised with the name and date of birth of your baby. The case is also the perfect place to store special mementos and keepsakes."

Buy from: Meminio, Etsy, Not on the High Street

Shortlisted: In The Box Baby Hampers Ltd Eco-Friendly New Mummy and Baby Gift Hamper | The Baby Gifting Company New Baby Welcome Gift Set

Personalised product

Key features we tested/judged — Appeal to parents, quality and design, effectiveness, worth the money.

Gold The Baby Gifting Company New Baby Blanket and Teddy, £60


Why it’s a winner: "High quality, sustainable, it looks and feels lovely, and makes a gorgeous gift," raved our judges about this sweet gift set. Featuring a 100% organic cotton blanket and an adorable teddy bear, you can choose between 3 colours and have the baby’s name embroidered onto both the blanket and the teddy’s jumper. The pair come beautifully presented in a sustainable gift box, making it the perfect personalised present for any baby. This is something you’ll want to cherish forever.

In the words of parent tester Kayley, who tested this with their newborn: "I was so impressed with the beautiful packaging and the gift box is stunning, so much so I’ll be using it to store her keepsakes as she grows. The blanket is excellent quality, thick and weighty, and the sweet teddy bear has taken pride of place in her nursery until she’s old enough to cuddle it."

Buy from: The Baby Gifting Company

Silver MAM Individual Personalised Original Soother & Clip, £19.20


Best for: Great quality soother with a personal touch.

In the words of parent tester Tash, who tested this with their 2 month old: "My baby took to the soothers immediately and the clip is lightweight so it doesn’t pull the soother out of his mouth as he moves around. I love that it comes with 3 soothers and the personalisation detail, which so many people have commented on."

Buy from: MAMBaby and Byhappyme

Bronze Cotterpillar Personalised Cot Rail Cushion, from £10

MFMA_ Cotterpillar_Bronze

Best for: A fun way to add a personalised touch to the nursery

In the words of parent tester Kayleigh, who tested this with their 6 month old: "I wish I had this before she was born because it looks beautiful in her nursery. Initially I thought the product was quite expensive but now having seen the quality I would 100% buy this again. It’s one of my favourite things in her nursery."

Buy from: Cotterpillar

Subscription box or service

Key features we tested/judged — Quality of products, value for money, ease of use, subscription/customisation options, innovation/unusual features.

Gold My Mini Maker Monthly Activity Kit, £19.95 per month


Why it’s a winner: These brilliant boxes fit through your letterbox and are crammed with ample resources to complete well-thought out activities designed to appeal to keen crafters aged 3 to 7 (and their grown-ups) . The themed kits really impressed our young testers and their parents, who praised "the clear educational instructions, broad range of activities in each box, and high-quality and practically packaged contents that means you’re not left with much waste once your crafting is complete." Two parent testers noted that the themed activities coincided with what their children had been studying at school "making it more engaging and helping extend their learning."

In the words of parent tester Jo, who tested this with their 4 year old: "The My Mini Maker activity kit deserves to win Gold as it simplifies the joys of crafting, allows creativity without clutter and helps children (and adults) learn about different specific themes in a fun and creative way. It's a great way to allow parents/adults and children to connect and have fun."

Buy from: My Mini Maker

Silver Kendamil Subscribe & Save, from £24


Best for: Convenience and never running out of formula.

In the words of parent tester Rachel, who tested this with their 11 month old: "This well-designed formula milk subscription service 100% makes life with a bottle-fed baby easier. It’s seamless to use – you just select the formula, quantity and frequency you need. It’s great for budgeting and knowing my baby’s milk is covered for the next month is amazing, plus I really like that the formula is UK-made."

Buy from: Kendamil

The MadeForMums Awards editorial team is led by Group Digital Editor Gemma Cartwright and Head of Consumer Content Christy McGhee and comprises Emily Longman Wall, Janet Mtima, Matt Trask, Olivia Garrett, Sarah Dawson, Catherine Ball, Gabrielle Nathan, Gillian Crawshaw and Claire Freed who have created, written and edited these pages after rigorous testing and judging by our panel of home testers, experts and editorial judges. Images by Jordan Edmonds-Moore and Graeme Guthrie, editorial support from Ed Mills. With thanks to Jenny Yu, Danielle Graph, Emma Onuma, Pranesha Patel and Helen Brown.

See all our MFM Award winners