Allow us to introduce to 'Lil Lager', the $12 baby bottle that looks like a beer bottle.

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"No, it's not beer," chortles the product description from US design company Fred's and Friends. "It's just good old baby formula served up in a BPA-free, phthalate-free plastic bottle with a food-grade silicone nipple. Cheers!"

We're not sure if it's for real (PR gimmick, anyone?) but do you think it's funny or not? The design company seem to think we parents will love that "double-takes are guaranteed when Junior is chugging his favourite beverage" from their bottle. But would you? Please do let us know in the comments below.

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