Announcing the categories for the 2019 MFM Awards

Take a look at the list of our categories for the MadeForMums 2019 Awards

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It’s that time of year again and we are thrilled to announce that the MadeForMums 2019 awards are now open!

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Building on the fantastic success of the 2018 MadeForMums Awards, we will once again recognise and reward the very best products, brands and services currently available in the parenting industry.

Being the number one website the in the UK for professional parenting reviews, our huge teams of experts, mums and dads (and their children) are ready to thoroughly test products and award them with coveted Gold, Silver and Bronze medals.

Here is the full list of the 83 categories – together with the criteria our judges will use when shortlisting and judging the products, brands or services that are entered.


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Pushchairs

All products in this group will be judged on, ease of use and effectiveness, innovation, look, design and whether it’s worth the price tag

  •  Newborn pushchair under £400
  •  Newborn pushchair over £400
  •  Travel system package under £500
  •  Travel system package over £500
  •  Lightweight buggy
  •  Convertible buggy (single to double)
  •  Double/tandem buggy
  •  All-terrain pushchair
  •  Most compact pushchair
  •  Pushchair accessory

Car seats

All products in this group will be judged on safety, ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Infant/Group 0+ car seat
  •  Multistage/combination car seat
  •  Group 2/3 car seat
  •  iSize car seat
  •  Rear-facing for longer car seat

Carriers, slings and wraps

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Carrier
  •  Sling /wrap

Family travel products

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Family travel product under £15
  •  Family travel product £15-£30
  •  Family travel product over £30
  •  Travel cot
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Toilet and potty training

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  • Toilet/potty training product

Baby bathtime and skincare

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Baby wash product
  •  Baby bath accessory
  •  Baby skincare brand
  •  Baby skincare product

Family health and babycare

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  • Thermometer
  • Soother
  • Teether
  • Hero health product for mums
  • Hero health product for children

Pregnancy products

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Pregnancy skincare product
  •  Hero pregnancy health product
  •  Pregnancy pillow
  •  Can’t live without pregnancy product

Nappies and changing

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  • Infant nappies – up to size 2 (8kg max)
  • Baby nappies – up to size 4 (12kg max)
  • Toddler nappies – up to size 6 (14kg max)
  • Pants style nappy
  •  Reusable nappy
  •  Wet wipes
  •  Nappy rash product
  •  Changing bag
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Bedtime

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Co-sleeper crib
  •  Baby nest/sleeping pod/ moses basket
  •  Nightlight
  •  Monitor
  •  Baby sleepwear
  •  Baby sleeping aid

Nursery

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Baby bouncer/swing/seat
  •  Nursery accessory
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Breastfeeding

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Breast pump
  •  Breastfeeding accessory
  •  Support/nursing pillow
  • Nipple cream

Bottlefeeding

All products in this group will be judged on ease of use and effectiveness, innovation, look and design and whether it’s worth the price tag

  •  Bottle
  •  Bottlefeeding accessory
  •  Steriliser

Weaning and family food

All food categories and cook books will be judged on taste, texture, nutritional benefits, ease of use and packaging, appeal to parents and children, quality of content and quality of product and whether it’s worth the price tag

  •  Weaning product
  •  Family mealtime product
  •  Baby food preparation product
  • Cup/beaker
  •  Highchair
  •  Organic baby and toddler food range / product
  • Organic baby or toddler snack
  • Toddler food range /product

Enter your product, brand or service into the MadeForMums Awards 2019

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Books, gifts and apps

All products in this group will be judged on innovation, appeal to parents and children, quality of content and quality of product, except the parenting and family apps, which will be judged on innovation, appeal, ease of use, value for money, technology, quality of product and design

  •  Baby & toddler book
  •  Preschool book
  •  Book for children 5-8 years old
  •  Book for children 9-12 years old
  •  Childrens’ book series
  •  Baby gift/keepsake
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Shopping & Lifestyle

All products in this group will be judged on design, quality and value for money, except the Everyday Parenting Essential category and the Subscription Box category, which will both be judged on innovation, appeal to parents and children, quality of content and quality of product

  • Maternity fashion range
  • Maternity activewear range
  • Maternity lingerie range
  •  Newborn and baby fashion range
  •  Childrens’ clothing range
  •  Childrens’ shoe range
  •  Everyday parenting essential
  •  Holidays
  •  Subscription/discovery boxes
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Special Awards

All products in this group will be judged on innovation, appeal to parents and children, quality of content and quality of product.

  • Innovation of the year
  • Can’t live without parenting product
  • Parenting brand of the year
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Category changes

We believe we have the most comprehensive parenting awards in the UK and so have quite a few categories.  Sometimes this can lead to products being placed in one category, when it would be better placed in another.

In those  exceptional occasions, we will move entries into more appropriate categories, to give it the best chance when shortlisting and judging.

Unfortunately we won’t be able to let entrants know about the category move before the results are announced.

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Product samples

We will only request samples after the shortlisting stage. We will request 3 samples of all shortlisted product.  Please note, your product cannot be considered for judging if requested samples are not sent.

Enter your product, brand or service into the MadeForMums Awards 2019

Got a question? Check out our Awards 2019 FAQs

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