Best-selling baby products of all time: revealed!

The Top 15 list includes a few surprises


What’s the bestselling baby product of all time? It’s a nappy-disposal-system refill cassette. Yes, really.


In fact, the complete list of the 15 bestselling baby products of all time, compiled from Amazon UK’s buying statistics, features quite a few other low-cost, everyday baby products and toys – and not a single buggy.

Among much-loved toys like Sophie the Giraffe, Freddie The Firefly and Tomy’s Hide ‘n’ Squeak Eggs, there are nursing pads, blackout blinds and safety gates.

All but one of the products get an at least four stars and all have been reviewed by hundreds of customers. “We know that parents really value other parents’ opinions when it comes to buying for their baby and these bestsellers are heartily recommended by our customers,” said Chris Lindsay, Baby & Amazon Family Manager at

Here is the full list:

1.       Angelcare Nappy Disposal System Refill Cassettes

2.       Lamaze Freddie The Firefly

3.       Gro-Clock Sleep Trainer

4.       Tomy Hide ‘n’ Squeak Eggs

5.       Sophie The Giraffe Original Teether

6.       VTech First Steps Baby Walker

7.       Gro Anywhere Blackout Blind

8.       Lansinoh Disposable Nursing Pads

9.       Lindam Easy Fit Plus Safety Gate

10.     Tommee Tippee Sangenic Nappy Disposal System Cassettes

11.     Lamaze Gardenbug Wrist Rattle and Footfinder Set

12.     Clippasafe Bath Toy Bag

13.     Bickiepegs Doidy Cup

14.     BabyDan Child Safety Multi-Lock

15.     Happy Mummy Hook and Stroll

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