Categories for MadeForMums Toy Awards 2019

Take a look at the list of 32 categories for this year's MadeForMums Toy Awards

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We’re delighted to announce that the MadeForMums Toy Awards 2019 are open for entries!

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Our annual, consumer-facing Toy Awards, judged by children as well as grown-ups, celebrate the best toys at every age and stage, from newborn to preteens. Winners get showcase editorial coverage, timed for peak pre-Christmas search traffic, complete with click-to-buy links.

MadeForMums is the UK’s number 1 site for parenting product reviews, with an outstanding reputation for expert, honest review content, so a MadeForMums Toy Award is recognised by parents and retailers – and the national press – as a sign of a toy’s outstanding quality and play potential.

Here is the full list of this year’s 32 categories – together with the criteria our child and parent judges will use when shortlisting and judging the toys that are entered.

  • Best sustainable/eco toy
    (Judging criteria: sustainability, play potential, and value for money)
  • Best bath toy
    (Judging criteria: bathtime play potential, and value for money)
  • Best baby toy (0-6 months)
    (Judging criteria: age-appropriate play potential, and value for money)
  • Best baby toy (6-12 months)
    (Judging criteria: age-appropriate play potential, and value for money)
  • Best toddler toy (12-36 years)
    (Judging criteria: age-appropriate play potential, and value for money)
  • Best doll
    (Judging criteria: play potential, and value for money)
  • Best playset
    (Judging criteria: play potential, and value for money)
  • Best board game
    (Judging criteria: play potential, and value for money)
  • Best jigsaw/puzzle
    (Judging criteria: play potential, and value for money)
  • Best educational/learning toy
    (Judging criteria: play potential, educational value and value for money)
  • Best collectible/surprise toy(Judging criteria: play potential, and value for money)
  • Best construction/building toy
    (Judging criteria: play potential, and value for money)
  • Best soft toy
    (Judging criteria: play potential, and value for money)
  • Best baby sleep-aid toy
    (Judging criteria: play and sleep-soothing potential, and value for money)
  • Best tech/coding toy
    (Judging criteria: play potential, and value for money)
  • Best interactive toy
    (Judging criteria: play potential, interactive/electronic features, and value for money)
  • Best portable/travel toy
    (Judging criteria: play potential as a portable toy, and value for money)
  • Best teething toy
    (Judging criteria: play potential, teething relief and value for money)
  • Best activity mat
    (Judging criteria: play potential, and value for money)
  • Best activity centre or jumper
    (Judging criteria: play potential, and value for money)
  • Best toy for role play/pretend play
    (Judging criteria: play potential, and value for money)
  • Best science/STEM toy or kit
    (Judging criteria: play potential, and value for money)
  • Best art/craft toy
    (Judging criteria: play potential, and value for money)
  • Best wooden toy
    (Judging criteria: play potential, and value for money)
  • Best toy vehicle
    (Judging criteria: play potential, and value for money)
  • Best toddler ride-on
    (Judging criteria: play potential, and value for money)
  • Best scooter
    (Judging criteria: play potential, ride experience, and value for money)
  • Best balance bike
    (Judging criteria: play potential, ride experience, and value for money)
  • Best outdoor/garden toy
    (Judging criteria: play potential, and value for money)
  • Best robot toy
    (Judging criteria: play potential, and value for money)
  • Best toy for active play
    (Judging criteria: active play potential, and value for money)
  • Best stocking filler
    (Judging criteria: play potential, and value for money)
  • Best video game
    (Judging criteria: play potential, and value for money)
  • Editor’s choice awards (including a special award for Best Gender-Neutral Toy)
    (not open for entry; shortlist will be compiled from all the category winners)
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