Introducing the brand new Baby Joule collection!

Joules has added a gorgeous new baby range for mini fashionistas


Hey Baby

If you love Joules’ punchy prints and beautiful bolds, you’ll adore its brand new baby range.


Deck out your bonny baby in Joules’ signature prints transferred to cosy babygros and quirky twinsets. Bursting with colour, appliqué details and fun motifs, the Baby Joule collection has something for every taste.

For little girls, find pretty paisley patterns, splashes of polka dots and vintage-inspired gems. For baby boys, expect stripes, seaside appliqués and fun animal motifs.

The collection is available in selected Joules stores and online. Sizes range from 0-12 months.

Check out our pick of the best – and get your wish list at the ready!



Deck your tot out in this colourful Dino appliqué-detailed twin set.

Baby boys trouser set, £25, Baby Joule.

Available from ages 0-12 months.


Seaside chic

Treat your little beachside nipper to this stripy crab-embellished babygro.

Baby boys romper, £28, Baby Joule.

Available from ages 0-12 months.


Traditionalist wonder

Go back to Joules’ fashionable roots with this heritage-printed romper in bold red, blue and green.

Baby boys romper set, £26, Baby Joule.

Available from ages 0-12 months.


Pretty paisley

Your tot will look pretty in this paisley-covered romper set. It comes with a gorgeous pair of booties and polka-dot bib.

Baby girls romper set, £28, Baby Joule.


Available from ages 0-12 months.

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