Kiddicare is to shut all of its shops and close its website on Thursday 26 July, after 45 years of trading.
Kiddicare.com will turn into the Dunelm.com website next week, while the last remaining Kiddicare store in Peterborough will close at some point during 2019.
Why is Kiddicare closing?
Currently owned by home furnishing giant Dunelm, the company recently announced a 4.6% sales slump across its stores.
This financial trouble has led to Dunelm announcing the closure of Kiddicare, with its parenting division being absorbed into the parent company.
“Having had 18 months since bringing the Kiddicare brand into the business, we are now confident that the most effective and simplest route forwards is to operate this category under the Dunelm brand,” said a spokesperson.
What's next for Kiddicare customers?
We have contacted Dunelm to find out what customers of Kiddicare can do in regards to purchases, refunds and warranties in the future and will keep you posted.
News of Kiddicare’s closure comes hot on the heels of the announcement that Recaro Child Safety will stop making baby products and close down its baby and toddler products division on Thursday 31July.
Poor sales and a very competitive market has led to the German brand pulling the plug on its parenting brand.
Recaro managing director Ralf Kindermann said in a statement: ‘This was a tough decision to make, but had become unavoidable due to the ongoing loss situation.’
Recaro has said that it will honour warranties until the end of 2019.