LEGO figures get tattoos

Children’s toy given tattoos for new advertising campaign


No, LEGO hasn’t gotten tough – its iconic yellow minifigures have just been used as part of a pen advertising campaign.


The ad campaign comes from the agency Grey, in Barcelona, and is for the PILOT Extreme pen.


The LEGO models aren’t currently available for purchase, but bloggers and LEGO-lovers hope the range is released in time for Christmas. If you’re after something a little more restrained, LEGO’s range covers everything from Harry Potter to Star Wars, and there’s 16 new LEGO minifigures out now and another 16 due out next month.

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