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LEGO reveals new Bluey playsets launching in June 2025
Bluey fans, get ready! LEGO has announced a brand-new range of playsets inspired by the hit animated series, launching globally on 1st June 2025.
- Ruairidh Pritchard
Published: March 3, 2025 at 2:26 PM
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For the first time ever, Bluey, the loveable Blue Heeler pup, and her family will be available in LEGO form.
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The six new sets, designed for children aged 2 to 5, will be part of the LEGO DUPLO and LEGO 4+ ranges, allowing young fans to build, create and play out their favourite moments from the show.
Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, shared her excitement:
It's truly wonderful to see the beloved world of Bluey come to life with LEGO bricks.
What’s in the new LEGO Bluey range?
The LEGO DUPLO sets, designed for younger children (ages 2+), include:
- Ice Cream Trip with Bluey – Featuring figures of Bluey and her dad, Bandit, along with their family car and an ice cream stand, this set encourages role play and social interaction.
- Bluey’s Family House with Memory Game – A fun building experience combined with two interactive memory games, featuring Bluey, Bingo, and their mum, Chilli.
For slightly older kids (ages 4+), the LEGO 4+ range introduces four exciting sets:
- Bluey’s Family House – A fully modular Heeler family home with mini-figures of Bluey, Bingo, Chilli, and Bandit, plus fun accessories inspired by the show.
- Bluey’s Beach & Family Car Trip – Includes Bluey, Bingo, and Chilli, plus the iconic family car and beach accessories for endless seaside adventures.
- Playground Fun with Bluey and Chloe – A colourful playground scene with a slide, jungle gym, and the show’s famous pink seesaw.
- Bluey Tea Party Recruitment – A mini playset featuring Bluey and Chattermax enjoying a garden tea party.
The new LEGO Bluey playsets aim to encourage creativity, imagination and emotional development in young children.
Roberta Cardazzo, Design Manager for LEGO DUPLO Bluey, explains:
Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play.
A new LEGO Bluey mobile game
Alongside the physical playsets, a LEGO Bluey mobile game is also in development.
Aimed at children aged 2 to 7, the game will incorporate digital versions of the LEGO Bluey sets, allowing kids to build, role-play, and engage in interactive challenges.
Pre-orders for the app will be launching soon.
When will the LEGO Bluey range be available to buy?
The LEGO Bluey sets will be available from 1st June 2025 through select global retailers and LEGO stores.
For more details, visit www.lego.com/bluey.
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Authors
Ruairidh PritchardDigital Growth Lead
Ruairidh is the Digital Lead on MadeForMums. He works with a team of fantastically talented content creators and subject-matter experts on MadeForMums.
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