Radio presenter Katy Hill has led a campaign for women to boycott OK! Magazine after it published a ‘royal baby’ souvenir edition just hours after the Duchess of Cambridge gave birth discussing and sharing Kate’s baby weight loss plan and regime.
The publication even included an “exclusive” interview with Kate’s personal trainer, followed by the quote: “She’s super fit – her stomach will shrink straight back”. The magazine appeared on newsstands after the Duke and Duchess had appeared outside St Mary’s Hospital to greet the media and introduce their son, Prince George Alexander Louis.
The front cover, which also advertised a “Duchess diet and shape-up plan” inside for readers, was received with wide spread anger from the public.
After an image of the cover was tweeted, TV and radio presenter Katy Hill immediately reacted and led calls to boycott the magazine using the #DontBuyOk hashtag.
She also posted a picture of herself on Twitter, two months after giving birthand said “New Mums. If the @OK_Magazine #Kate cover has made you feel bad, here’s me 2 months post baby. YOU MADE A HUMAN! X”
The Independent reports that a backlash against the magazine’s cover quickly gathered momentum, with people describing it as “tasteless” a “disgrace” and “vile” for discussing the Duchess’ weight just a day after she had delivered her son.
Media Mogul, Richard Desmond’s company, Northern & Shell which owns OK! quickly released a statement to apologies but managed to somehow not really apologise…
According to the Guardian, the statement said: “Kate is one of the great beauties of our age and OK! readers love her,
“Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world. We would not dream of being critical of her appearance. If that was misunderstood on our cover it was not intended.”
The story has developed further today with Mirror.co.uk reporting that Boots the Chemist wants to hold ‘crisis’ talks with OK! as they are said to be furious with the editorial stance the publication took.
Boots is one of the magazine’s biggest advertisers and it has been reported that they were “seeking assurances and comment” from OK! in wake of the furore.A spokesman for Boots told Mirror.co.uk: “We feel that new mothers should be encouraged to enjoy bonding with their baby and be proud of their amazing bodies at this very special time in their lives.
“If we had known of this editorial stance we would have not chosen to advertise in this issue, however due to publishing schedules we were unable to remove our advertising on this occasion.”