Peppa Pig beats The Gruffalo to be named best-loved children’s story character

Children’s favourites also credited with helping children understand complex feelings

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Peppa Pig and The Gruffalo are the most popular animal characters in children’s books, according to a survey of 1,500 UK parents.

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According to the parents, who had children aged 4 to 11 years, Peppa Pig was the fave for one in five children, with the Gruffalo in close second, with 18% of the vote.
 
Many parents also felt that the childhood favourites played a part in their child’s development with 92% saying that the characters had helped their child’s understanding of emotions, reports the Telegraph

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If you’re looking for some great book ideas for your child, check out our guide to great new book releases this October. Last year, we revealed which books were our favourites when we were kids.

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