Posing topless in a pair of Ray Ban aviator sunglasses, it seems baby Eric Cowell already has his daddy’s signature look down to a fine art.
And Simon is clearly proud of his son’s copycat look.
“Taking after daddy,” he tweeted.
The X Factor mogul shared the snap from what looks could be a luxury yacht or beachside apartment.
The 54-year-old seems to have thrown himself into fatherhood since becoming a dad for the first time in February – and often treats us to intimate photos of the 6-month-old.
But we have to say, this has to be one of our favourites.
Next time we want to see Eric in some high-waisted trousers and a V-neck T-shirt!