Top new toys for 2011 revealed at the Toy Fair

The British Toy and Hobby Association has revealed its pick of the best new toys for 2011


Although you might still be recovering from the Christmas toy overload, this is the time of year that toy experts start making their predictions on what cool gadgets and gizmos will be at the top of your children’s toy wish list. And we have the 34 hot items that’ve been awarded ‘Best New Toy’ at this year’s London Toy Fair.


Put through their paces by a panel of independent toy retailers, these winning toys for 2011 were announced by the British Toy and Hobby Association’s chairwoman, Christine Nicholls, at the Toy Fair yesterday.

While favourite names you’ll recognise from your own childhood, such as LEGO and Meccano, made the list, licensed toys have fared well, with brands such as Ben 10, Harry Potter, Hello Kitty and Star Wars topping the toy chart.

These newbies went down a storm at the show, so take a look through the image gallery below to get clued up on the Squinkies, Moshi Monsters and Zoobles – and stay tuned for our pick of the coolest toys at the show!

Boys’ Toys                        

  • Bakugan Gundalin Dragonoid, Spin Master  
  • Ben 10 Alien Creation Chamber, Bandai   
  • Agents Headquarters, Playmobil  


  • Space Station, LEGO
  • Hogwarts Castle, LEGO    
  • Space Chaos Silver Force Fighter, Meccano    


  • Solar Robot, Great Gizmos  
  • Harumika Lucia Mannequin Set, Bandai    
  • Moon Dough Magic Zoo, Spin Master  
  • Createaway Easel, Mookie Toys


  • 5 Second Rule, University Games
  • Maze Racer, Peers Hardy  
  • World Map Puzzleball, Ravensburger  

Girls’ Toys/Girls’ Collectables

  • Moshi Monsters, Vivid Toy Group  
  • Zoobles, Spin Master  
  • Squinkies, Character Options
  • Sylvanian Families Ambulance, Flair  

Hobby Toys

  • Rock Crawler Jnr, Rebel Toys  
  • RC Shuttle Galaxy Carrera, The Hobby Company     

Infant and Pre-School

  • Ben & Holly Magic Wand, Golden Bear      
  • Busy Ball Popper, Hasbro  
  • Noah’s Ark, Playmobil  
  • Tune up Speedy, Leapfrog      

Pocket Money

  • Star Wars Slingers, Corinthian Marketing  
  • Historical Hero Figures, Schleich  
  • Eggbods, Bluw Group                  

Feature Plush

  • Let’s Pretend Charley Bear, Vivid Toy Group  
  • Hello Kitty Go Glow Pal, Worlds Apart  
  • Benji My Best Friend, Vivid Toy Group
  • Zhu Zhu Puppies, Character Options  


  • Electronic Lightsaber, Hasbro  
  • Light Strike, Zappies Wow Wee
  • Xploderz, Character Options  


  • JCB Multi Construct, HTI            


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