A snap of Miranda Kerr breastfeeding baby Flynn back in January 2011 kick started a flurry of interest around the new mum. Miranda was celebrated for shunning the embarrassment often associated with public breastfeeding.
December 2011 saw forty mums stage a breastfeeding flash mob in Brighton. The mums went public to raise awareness after a mum was allegedly asked to leave a café while breastfeeding.
Lily Allen took to Twitter in January 2012 to reveal all about her leaky boobs, revealing she’d been caught short without breast pads. Journalist Caitlin Moran told Lily that with her milk pressure she could probably put out the Olympic Torch!
Selma speaks out
In April 2012 Selma Blair publicly supported feeding her baby herself. Talking about breastfeeding in public, Selma told People magazine, “We all have nipples. I don’t care who I offend; my baby wants to eat.”
Time to feed?
American Time magazine sent ripples through the media after their May 2012 cover featured a woman appearing to breastfeed her 3-year-old son. Photographer Martin Schoeller defended his portrayal of an “uncommon situation”.