Young girls say gender pay gap is 'never okay'

A new survey finds 91% of girls say it's never okay for men to be paid more than women for the same job.

Published: February 28, 2025 at 8:30 AM

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Even at a young age, girls are paying attention to workplace inequality. A new survey by Girl Talk, the UK's number 1 monthly primary girls' magazine, found that 91% of girls aged 7-11 believe it is "never okay" for men to earn more than women for the same job.

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Interestingly, when asked about the reverse scenario—where a woman was paid more than a man—88% of girls still said this was unfair.

This new study suggests that young girls are looking for true equality, rather than simply reversing the imbalance.

With increasing public conversations around the gender pay gap in sports, entertainment, and business, the next generation is already showing a strong sense of fairness—one that could shape future workplaces.

The reality of the gender pay gap

The latest statistics on the Gender Pay Gap in the UK, published by the Office for National Statistics, reveal that while progress has been made, women in the UK still earn less than men on average. The report shows that:

This real-world data makes it even more striking that young girls are already aware of pay inequality and firmly believe it should not exist.

Girl Talk is celebrating 30 years!

For three decades, Girl Talk has been inspiring and empowering primary-aged girls with fun, confidence-boosting content.

Packed with inspiring content and a few sprinkles of fun, Girl Talk continues to be a trusted ‘big sister’ for young girls—helping them learn, grow, and embrace who they are. 

Find Girl Talk in supermarkets, newsagents, and airports nationwide, or online at MagsDirect.

Why does the pay gap still exist?

Experts highlight several reasons why the gender pay gap persists, despite growing awareness and new legislation:

These structural issues suggest that while attitudes are shifting among younger generations, real change requires action from employers and policymakers.

The next generation demands change

Girl Talk’s survey results show that young girls are not just aware of these issues—they expect change. As they grow up and enter the workforce, their firm stance on fair pay for all could lead to stronger demands for:

Claire Norman, Editor of Girl Talk, sees this as a positive shift:

This is really encouraging to hear because it shows the future generation are growing up knowing their value and worth, which is exactly what Girl Talk tries to promote.

With increased awareness from a young age, this generation of girls may be the ones to finally close the gender pay gap.

A more hopeful future?

While the 2024 Gender Pay Gap Report shows that progress is still needed, the Girl Talk survey proves that the next generation is already thinking about workplace equality.

The overwhelming belief that fair pay should be a given—not a fight—suggests that change is inevitable.

If today’s children grow up with these values, the workplaces of tomorrow could finally achieve true gender pay equality.

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Authors

Ruairidh PritchardDigital Growth Lead

Ruairidh is the Digital Lead on MadeForMums. He works with a team of fantastically talented content creators and subject-matter experts on MadeForMums.

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