How to get the best free baby and pregnancy stuff

Bounty packs, Emma's Diary, free nappies – which baby products you can get for free, how do you sign up and how good are the freebies? MFM tests them out...


One of the unexpected benefits of getting pregnant and having a baby is that you suddenly become very interesting to companies selling pregnancy and baby products. If you like free stuff then your luck is in.


You’ll find a range of brands clamouring to give you freebies, in exchange for you handing them your data (exactly what data, we explain below).

On offer in 2018, you’ll find full-on goodie bags for pregnancy, newborn and older kids, free nappies, free soothers/dummies, free wipes, free follow-on milk and baby food…

Keep going for the full list of freebies, or click a link below to see what you get in:

Worth knowing before you sign up…

If you’re happy to give brands your details, do be prepared to be marketed at (hey, nothing is totally for free) with lots of emails and possibly texts and mailouts. And check the small print to see whether you’re agreeing to your data being passed on to other interested third parties.

You might want to set up a special ‘freebies’ email address where all the marketing emails will land.

How easy is it to get them and are they worth it?

We’ve been testing out the best way to claim the freebies, while continually checking the range of free stuff available, and updating this piece with our verdicts as we go.

The best pregnancy, baby and toddler freebies and free samples

From pregnancy…

Bounty Packs

bounty all

What you get in a Bounty Pack

There are 3 different freebie packs: Mum-To-Be, Newborn and Growing Family, containing relevant freebies for the age and stage you’re at with your pregnancy or growing baby.

The samples can change across the year (Bounty says contracts with companies usually run for a 3-12 month period), and sometimes vary by retailer, but here’s a taste of what to expect…

In the Mum-To-Be Bounty Pack, you get:

mum to be bounty
  • 25 Tesco Loves Baby Newborn Nappies
  • 20 Tesco Loves Baby Newborn Pure Wipes (fragrance free)
  • Pregnacare pen
  • Small 50ml sample of Palmer’s Cocoa Butter Massage Lotion (for stretch marks)
  • 1 Always Dailies pad, size large
  • Bounty Buying Guide, featuring their product recommendations
  • £20 off a Beaming Baby Organic Essentials Parcel (full price unknown)
  • £16 off a Hotel Chocolat tasting session (for £6.95)
  • 2 free Graze boxes (so you know: subscription starts automatically and has to be cancelled)
  • Boots parenting club form
  • Life insurance leaflet
  • A leaflet from Kicks Count about normal and abnomal baby movements

In the Newborn Bounty Pack, you get:

bounty pack
  • 4 Pampers New Baby Nappies
  • Small 10g tub of Sudocem Baby Care Cream
  • A big 525ml of Persil Non Bio Liquid Detergent
  • 2 ultra thin nursing pads from Lanisoh
  • Small 75ml Fairy Non Bio Liquid sample
  • 15-drop sample of Baby D Drops, which is a Vitamin D food supplement for your baby
  • Bounty You And Your Newborn Guide
  • Leaflet for spotting the signs of meningitis
  • Some extra baby cream testers
  • A Child Benefit form ready to send off to HMRC
  • £20 off a Beaming Baby Organic Essentials Box (full price unknown)
  • £1 off Persil non-bio
  • £1 off Comfort Pure

In the Growing Family Bounty Pack, you get:

growing family
  • 22 Tesco Loves Baby Pants
  • a 50ml Hipp Free From Head 2 Toe Baby Wash sample
  • 24 Tesco Loves Baby Baby Wipes (fragrance free)
  • 100g Hipp Organic food pouch for 4m+
  • Sample pack of 10 Hipp Sensitive Baby Wipes.
  • Small pocket guide to weaning
  • Bounty’s family guide
  • A few other leaflets

How to get a Bounty Pack

You get the Mum-To-Be Pack by downloading Bounty’s app. Once you’re signed up to the app, you can arrange to pick up the pack from up from your local Boots, ASDA or Tesco, within 20 mins of pressing the ‘redeem now’ button inside the app.

The Newborn Pack is only available in hospitals, for new mums.

And the final pack, Growing Family, becomes available on the app when your child reaches a certain age.

We have to be honest here, we found it hard to find the Mum-To-Be Pack in our nearest Boots and Tesco stores (Hackney and Hammersmith, London), so we called these bags in.

That said, if you live near a big superstore or retail park, we don’t expect you’ll have too much of an issue…

What data do you give Bounty?

You download the app for free and then to sign up to receive the Bounty pack, you will be asked to provide:

  • Your email address
  • Your title, first name and last name
  • Your date of birth
  • Your address and postcode

You’ll also be required to tell Bounty:

  • whether or not you have child/ren
  • answer 2 survey questions about the nappies you buy and where you buy them from

You’ll be asked but not required to answer

  • whether or not you’re trying to conceive
  • whether you’re pregnant and, if so, what your due date is

You’ll be asked if you want to opt-in to:

  • regular emails from Bounty
  • emails from 3rd party companies

Finally, you’ll have to say yes to Bounty’s terms and conditions.

How useful is it?

There are a good range of products, with some decent-sized samples in these packs. We were especially impressed with the bottle of Persil and 2 lots of the nappies, as these are pretty much full-sized products. Very useful, indeed!

Though we were the tiniest bit annoyed when, after opting out of emails, we got a letter in the post from Bounty’s partner offering us life insurance. We recognised that it was the same flyer from the first pack.

That said, we aren’t currently in the market for life insurance, so the mail might be rather timely and handy if you are!

Emma’s Diary Packs

emmas diary bags main

What you get in an Emma’s Diary Pack

Like Bounty Packs, Emma’s Diary also offers 3 freebie bags: Mum-To-Be, Bump To Baby and New Family. Again, the contents will vary and change fairly frequently, but in ours we had the following freebies.

In the Mum-To-Be Pack, you get:

mum to be emmas diary pack
  • 15g tub of Palmer’s Cocoa Tummy Butter for Stretch Marks
  • Trial pack of 3 Boots Newborn nappies
  • Pack of 15 large Dettol wipes
  • 200ml bottle of spray-on Ladival SPF 50 Sunscreen
  • Sample pack of Persil Non-Bio (1 wash/40ml)
  • Comfort Pure fabric softener sample (55ml)
  • Emma’s Dary Baby Show ticket offer (seasonal)
  • 2 free Graze boxes (subscription starts automatically, so only free if you cancel!)
  • 2 5ml Oilatum Daily lotion packets
  • 3 for 2 Pregnacare vitamin offer (online only)
  • £1 off Persil Non-Bio
  • £1 off Comfort Pure

We should note that our Persil and Comfort £1 off vouchers in this pack were already 12 days out of date when we picked up the bag we had ordered just the previous day ?

We reached out to Emma’s Diary on 2 occasions to get some feedback on this but, unfortunately, they were unable to comment.

In the Bump To Baby Pack, you get:

bump to baby emmas diary pack
  • 2 ultra thin nursing pads from Lanisoh
  • Pack of 22 Pampers premium nappies
  • 3 liners and 2 pads from Lights by TENA
  • £20 off your first Ocado shop (plus free delivery for a year, min spend £40… lots of T&Cs to read on this one)
  • Another identical Ocado voucher, this time for a friend!
  • £1 off Lights by Tena
  • £1 off Persil Non-Bio
  • £1 off Comfort Pure
  • 10% discount for Future Health Biobank (which stores your child’s umbilical cord blood for its stem cells)
  • £1 off Pampers Premium Protection nappies
  • A leaflet about life insurance, with the promise of a £50 Love2Shop gift card if you take out a policy.

In the New Family Pack, you get:

new family emmas diary pack
  • 2 breastmilk storage bags from Lanisoh
  • One 18ml bottle of Aquafresh Milk Teeth toothpaste
  • 3 liners and 2 pads from Lights by TENA
  • 2 nappies from Pampers premium
  • a 75ml sample bottle of Fairy Non Bio Liquid
  • 2 x £20 off your first Ocado shop (plus free delivery for a year, min spend £40… lots of T&Cs to read on this one)
  • Two more identical Ocado voucher, this time for a friend!
  • 20p off coupon for Petit Filous yoghurt
  • A leaflet about life insurance, with the promise of a £50 Love2Shop gift card if you take out a policy.

How to get an Emma’s Diary Pack

You can get the vouchers for all 3 bags by registering on Emma’s Diary website

Once you are signed up, the vouchers will be available via the Emma’s Diary homepage. You click on the links, download the PDFs, print them and take them to your nearest Argos or Boots.

Just go up to the nearest till and show your voucher. They’ll help you with the rest ?

What data do you give Emma’s Diary?

You need to sign up to Emma’s Diary and provide:

  • Your email address
  • Your title, first name and last name
  • Your date of birth
  • Your address and postcode

You’ll also be required to tell Emma’s Diary:

  • if you are pregnant
  • how many children you have

How useful is it?

Like Bounty Packs, the free samples are very useful and offer different products to Bounty.

The money-off vouchers are mostly for up to £1 off, and we’d recommend giving the T&Cs a close read before using them.

If you want, you can pick up all 3 bags if you’re near a big Boots or Argos. Don’t forget to check the expiry dates on the vouchers if you won’t be using them for a while.

For babies

Ella’s Kitchen Friend Freebies


What you get in an Ella’s Kitchen Freebies Pack

  • A weaning journey map
  • A colourful weaning wall chart
  • Fruity stickers
  • 50p off coupon for any Ella’s Kitchen pouch

How to get an Ella’s Kitchen Freebies Pack

Sign up by filling in a 3-part form on Ella’s Kitchen ‘Become A Friend’ Website. The pack will then be sent out to you in the post.

What data do you give Ella’s Kitchen?

You’re required to give:

  • Your first and last name
  • Your email address
  • Your postal address
  • Your baby’s name
  • Your baby’s due date/date of birth

You can add as many children as you like in the last section.

You’ll also need to:

  • Answer 3 multiple choice questions
  • Create a password for your account

How useful is it?

If you’re embarking on the weaning journey, this is a fabulous way to keep track, and the wall chart, complete with stickers, is wonderfully colourful and a great addition to any organised kitchen. (It’s also a fantastic keepsake when the journey’s over.)

That said, you do have to fill in quite a lot of data to obtain the freebies – and none of it is essential. A free pouch of Ella’s (or even a voucher entitling you to a free pouch rather than just money off) would’ve been a nice cherry on the top.


Cow & Gate Baby Club Welcome Pack

cow and gate baby club welcome pack

What do you get when you join the Cow & Gate Baby Club?

  • A small soft cow toy (with C&G Baby Club written on it)
  • An A5 (we think) paper pregnancy diary
  • A welcome leaflet
  • A booklet of real life mum stories who’ve had help from the Cow & Gate careline

How do you get the Cow & Gate Baby Club Welcome Pack?

To get the pack, you must register to join the Cow & Gate Baby Club. You’ll then be sent the pack and start receiving weekly emails.

What data do you give Cow & Gate?

  • First and last name
  • Baby’s due or birth date
  • Your postal address
  • Your email address

You’ll be asked if this is your first baby or not. You will then have to create a password in order to complete your account.

How useful is it?

if you’re looking for information on formula feeding, then the info about the careline will be useful. It might also be good to read real life stories from fellow mums and mums-to-be, though it’s not like there’s a shortage of those online.

We do like the pregnancy diary, and it has some handy prompts for what’s going on in each week of your pregnancy, but we think it’s a bit small and we reckon if you’re going to keep a proper week-by-week diary, you’re best off getting a nicer one that will stand the test of time, and that you can treasure forever!

The cow toy is certainly cute, and the ideal size for a baby’s hands to grab (or, realistically, put in their mouths) ?

Free St John Ambulance Essential Baby First Aid Guide

st johns ambulance free first aid guide
st john ambulance free first aid guide

What you get with the St John Ambulance first aid guide

You get sent a letter in the post, which contains a small, fold-out paper first aid guide – which features both written intrustctions and illustrated diagrams.

The guide shows you what to do if:

  • Your baby is choking
  • Your baby starts having a seizure
  • Your baby suffers a minor burn
  • Your baby is not responding to you

You are also shown how to:

  • Perform baby CPR, if your baby stops breathing
  • Hold your baby in the recovery position, if they are breathing but unresponsive, and you’re waiting for an ambulance

How to get the St John Ambulance first aid guide

If you live in the UK, you can visit the St John Ambulance website to fill out a short online form. You’ll then be sent the guide in a normal-looking letter in the post.

What data do you give St John Ambulance?

  • First and last name
  • Postal address

You then have to say where you heard about the guide. You also have the option to opt-in to marketing via telephone, email or post.

Finally, St John Ambulance are pretty upfront about what happens to your data. Their website says: “We take protection of your data very seriously. We’ll store your information securely and will not share your details with any other parties.

“You may opt out at any time – please follow the instructions in the communication you receive from us.”

How useful is it?

We think this is incredibly useful! In fact, we’d say having one of these easily accessible in the house and in your bag or purse is a brilliant idea – just in case the worst happens.

Free Naty Nappy Trial


What you get in a Naty Nappy Trial Pack

2 free ‘eco’ nappies from Swedish nappy company Naty.

How to get a Naty Nappy Trial Pack

You sign up on the official Naty website to become a ‘Naty Ambassador’. Apparently 60K other parents are ‘Naty Ambassadors’. The nappy trial pack is then sent to your home.

What data do you give Naty?

You’re required to give:

  • Your first name and last name
  • Your address and postcode
  • Your email address
  • 3 friends’ emails, so they can also be offered free trials via email

You’ll also have to:

  • create a new password
  • choose whether to subscribe to the Naty newsletter (untick if you don’t want to)

You’ll be asked:

  • if you’re pregnant
  • to give some general info about any kids you have – but we skipped this part of the form and it still went through OK

How useful is it?

It’s great to get 2 free nappies but it’s not a lot when you’ve technically signed up as a brand ‘ambassador’. Plus you may not know if you want be an ambassador for a product you’ve haven’t yet tried.

That said, it’s one more than the DryNites sample.


For toddlers

Free DryNites Pyjama Pants

drynites sample

What you get in a DryNites Pyjama Pants Pack?

1 free pair of DryNites Pyjama Pants

£1 off coupon

The DryNites Pants are available in a variety of colours and sizes – ours had Spider-Man on them (we told them it was for a boy)

How to get a DryNites Pyjama Pants Pack

You’ll need to register on the DryNites website. Your sample will then be sent to you within 7 days (ours arrived within 5).

What data do you give DryNites?

You will have to register the following details:

  • Your title, first and last name
  • Your email address
  • Your address and postcode
  • Request a boy or girl sample
  • Request small, medium or large pants size
  • Tell DryNites how you found its website

You’ll also have to:

  • Create a new password
  • Say yes to their terms and conditions

You’ll then be automatically enrolled into receiving DryNites emails featuring offers, news and information. You can unsubscribe from the emails once the first one arrives. We have to say we haven’t been bombarded with marketing emails since signing.

How useful is it?

It feels like rather a lot of effort and data sharing for just one free pair of pants and a £1 voucher, if we’re being honest.

The offer would be most useful if you’re not sure about using disposable night-time pants, but would like to see how well they work. Certainly saves you popping to the shops and buying a whole pack.

Freebies we’ve signed up to – but are yet to receive:

  • Free Similac Growing Up Milk from Boots Sampling
  • Your Baby Club Freebies
  • Free St John Ambulance Baby First Aid Card
  • SMA Baby Club welcome pack

MadeForMums Home Testers Panel

At MadeForMums we’re also offering parents the chance to test products at home for free! As mums and dads who use parenting products every day, we want to hear your opinions on what the best items are really like to use.

Every month you’ll be in with a chance of testing a whole host of baby and children’s products with your little ones.

We’ll have a variety of products up for grabs every month, ranging from pushchairs and baby monitors to nappies and bottles. If you’re selected to test a product, you’ll be asked to give it a thorough test at home and provide your comments and photos – then it’s yours to keep! We’ll then use your feedback to help create some our top parenting product round-ups.


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