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Build your summer of fun at LEGO® Stores with all new Come In and Play activities

LEGO® is offering families a fun, friendly and, most importantly, free way to keep the kids entertained this summer.

London, England - September 15, 2011: Shoppers in front of the new Lego store inside the Westfield shopping centre in London, Engand. It is europes largest urban shopping centre.

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Published: August 11, 2025 at 11:05 AM

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The summer holidays are stretching far in front of us with so many empty days left to fill. Luckily, LEGO® is here to help build out your schedule with a whole new roster of fun and, more importantly, free activities.

For the whole of August, LEGO has launched the new Come In and Play campaign in its UK stores.

This means at all LEGO shops, you can take part in a range of family-focused activities, including scavenger hunts, building challenges and more.

Some of the highlights include building a LEGO DreamZzz Z-Blob which you can take home after, taking part in the "Build a Dream Creature" challenge, and collecting sticker packs for every activity you complete.

Below, we've laid out all you need to know about LEGO's Come In and Play activities, or you can check out some of LEGO's latest summer sets.

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What are LEGO's Come In and Play activities?

UK LEGO stores

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This summer LEGO is running a whole range of in-store activities designed to keep kids and parents entertained. Taking place at LEGO Stores across the UK and Europe, you and your little ones can take part in scavenger hunts, challenges and weekly building activities, where they can really let the creativity loose.

Every week, the store associates are running a new building challenge themed around one of your favourite LEGO franchises. There will be the LEGO City "Build your City" challenge, LEGO Friends "Build your Hangout," LEGO DreamZzz "Build a Dream Creature" and LEGO Ninjago "Build a Dragon." There will also be the chance to build a LEGO DreamZzz Z-Blob and take it home for free!

On your first visit, your child will receive a special Clubhouse poster and for every activity they complete, they'll win a new sticker sheet to fill each room of the house – perfect if you want to entice them into repeat visits. Plus, any LEGO Passport holders (or new joiners) will receive a special Come In and Play stamp.

When are the Come In and Play activities coming to LEGO Stores?

The Come In and Play Activities will be running at all UK LEGO Stores from 4th to 31st August 2025, with some activities running throughout and others scheduled throughout the month.

Full list of dates for LEGO's Come In and Play summer activities

To help plan your visit, here's the full list of scheduled activities going on at all UK LEGO Stores. Remember there will also be scavenger hunts and other play activities going on throughout the month.

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Make sure you also check out the best LEGOLAND deals and how to get tickets to LEGOLAND's Halloween event.

Authors

Olivia Garrett

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