MadeForMums Awards 2018 winners: best parenting products revealed

After thousands of hours rigorously testing and judging almost 500 products in 85 categories, we can reveal the winners of this year’s MadeForMums Awards


We put hundreds of pregnancy, maternity, baby and family products under the microscope as we tested and deliberated to bring you the very best.


Industry experts, real mums, dads and their children, and celebrity parents joined the MFM judging team to scrutinise all the shortlisted products, while at-home testers shared their experiences using the products in daily life.

We’re obsessive about parenting products, so we are excited we can finally reveal our Gold, Silver and Bronze winners – and some very worthy Finalists!

It’s our day job to test thousands of parenting products each year to provide the best, most honest, comprehensive and useful parenting reviews.

With these awards, we’ve taken it one step further by finding, judging and awarding all the very best.

So here’s the full list of the 2018 MadeForMums Awards Winners…


Newborn pushchair

Newborn pushchair winners 2018

Gold Award WinnerUppababy Vista

Joint Silver Award WinnerBugaboo Fox

Joint Silver Award WinneriCandy Strawberry

Bronze Award WinnerDiono Quantum

Finalists: Joie MyTrax; Phil & Teds Mod; Tutti Bambini Koji

Travel system under £500

Travel system under £500 winners 2018

Gold Award WinnerRecaro CityLife

Joint Silver Award WinnerRedKite Push Me Fusion

Joint Silver Award WinnerRoma Vita

Bronze Award WinnerMy Babiie MB200+

Finalists: Allis Baby Venus; Baby Elegance Venti

Travel System over £500

Travel systems over £500 winners 2018

Gold Award WinnerCosatto Wow

Joint Silver Award WinnerBabyStyle Egg

Joint Silver Award WinnerMamas & Papas Ocarro

Bronze Award WinnerIckle Bubba Stomp V4

Finalists: Cybex Mios; Peg Perego Book 51S; Phil & Teds Sport

Lightweight Buggy

Lightweight buggy winners 2018

Gold Award WinnerSilver Cross Avia

Silver Award WinnerChicco OhLaLa

Bronze Award WinnerFamilidoo Air

Finalists: Britax Holiday; Cosatto Woosh; Joie Pact; Mee Go Trio; Red Kite Push Me 2U

Compact buggy


Gold Award WinnerMutsy Nexo

Silver Award WinnerBritax Holiday

Bronze Award WinnerBabyzen Yoyo+

Finalists: Chicco Miniimo

Double/tandem/convertible buggy

Double buggy winners 2018

Gold Award Winner iCandy Orange

Silver Award WinnerHybrid by BabyStyle

Joint Bronze Award WinnerBugaboo Donkey

Joint Bronze Award WinnerMountain Buggy Duet

Finalists: MyBabiie MB22; Silver Cross Wave; Tutti Bambini Arlo

All-terrain buggy


Gold Award Winner Bugaboo Fox

Joint Silver Award WinnerMountain Buggy Duet

Joint Silver Award WinnerPhil & Teds Sport

Bronze Award WinnerBugaboo Donkey

Pushchair accessory

Pushchair accessory winners 2018

Gold Award WinnerRockit rocker

Joint Silver Award Winner Lullaby Shades – Plug and Play

Joint Silver Award WinnerSnoozeShade Original

Bronze Award WinnerLascal BuggyBoard Maxi

Finalists: BabyHub Compact Footmuff; Minene Pushchair and Car seat liner


Infant/Group 0+ Car Seat


Gold Award WinnerJoie i-Level

Silver Award WinnerJane Matrix Lie-flat

Finalists: Britax BabySafe, GB Vaya

Group 2/3 car seat


Gold Award WinnerPeg Perego Viaggio Flex 2/3

Silver Award WinnerRecaro Monza Nova Evo

Bronze Award WinnerBebylux Advance

Finalists: Cosatto Skippa

i-Size car seat


Gold Award Winner – gb Vaya

Silver Award Winner – Britax Baby Safe i-Size

Finalists: Recaro Zero 1 Elite, Joie i-Level

Rear-facing for longer car seat

Rear facing for longer car seat winners 2018

Gold Award WinnerDiono Radian 5

Silver Award WinnerRecaro Zero 1 Elite

Bronze Award WinnerBeSafe Izi Modular i-Size and base

Multistage/combination car seat

Multistage car seat winners 2018

Gold Award WinnerJané Grand Safety

Silver Award WinnerBritax Advansafix III SICT

Joint Bronze Award WinnerJoie Everystage FX

Joint Bronze Award WinnerIckle Bubba Solar

Finalists: Bebylux Alexa; Britax Evolva 123 SL SICT; Cuggl Woodlark Group 012 Car Seat


Baby carrier

Baby carrier winners 2018

Joint Gold Award WinnerBabyBjorn Carrier One

Joint Gold Award WinnerJe Porte Mon Bebe Physiocarrier

Silver Award WinnerIzmi baby carrier

Bronze Award WinnerIntegra baby carrier

Finalists: Ergobaby Omni 360; Hippychick hip carrier; Infantino; Mountain Buggy Juno



Gold Award WinnerLifft sling

Silver Award WinnerErgobaby Aura Wrap

Bronze Award WinnerAmawrap

Finalists: Je Porte Mon Bebe wrap; WeMadeMe Soohu


Co-sleeping crib

Co-sleeper crib MFM Awards 2018 winners

Gold Award WinnerTutti Bambini CoZee Bedside Crib

Silver Award WinnerChicco Next2Me 

Bronze Award WinnerSnuzPod 3 in 1 Bedside Crib

Finalists: BabyStyle Oyster Snuggle Bed; Chicco Next2Me Dream; Red Kite Snoozy Bedside Crib; Summer Infant By Your Bed Sleeper

Baby nest/sleeping pod/moses basket


Gold Award WinnerSleepyhead Deluxe

Silver Award WinnerMoba moses basket

Bronze Award WinnerPurflo nest

Finalists: Arvossa Treasured Baby Box, Cleva Mama pod.

Always make sure that babies are supervised while sleeping in pods and nests, and check out our latest investigation into the scientific evidence behind safety concerns over sleeping pods and nests. 

Cot or cot bed


Gold Award WinnerCuggl Noah cot and changer

Silver Award WinnerBabymore Eva sleigh cot bed

Nightlight for babies and children

Nightlight MFM award winners 2018

Gold Award WinnerGro Company Groegg 2

Silver Award WinnerChicco Next2Stars

Bronze Award WinnerLumie Bedbug

Baby monitor

Baby monitor winners MFM Awards 2018

Gold Award WinnerBabymoov YooTravel Video Baby Monitor

Joint Silver Award WinnerPhilips Avent Digital Video Baby Monitor

Joint Silver Award WinnerSnuza® HeroMD Portable Breathing Monitor

Bronze Award WinnerSpotCam BabySense smart baby monitor

Baby Sleepwear

Baby sleepwear winners MFM Awards 2018

Gold Award WinnerThe Gro Company Grobag Baby Sleep Bag

Silver Award WinnerSnüzPouch Sleeping Bag

Joint Bronze Award WinnerAden + Anais classic sleeping bag 1.0 TOG

Joint Bronze Award Winner – Love To Dream Swaddle UP Original

Finalists: Baby Loves Sleep-Sleepy Hugs Swaddle Transitioning Sleep Suit; COSI bed sheet; Silentnight Safe Nights Sleep Bag; SNUGPOD Merino Zip Up Swaddle; The Essential One 3 Pack Sleepsuits with drawstring bag

Baby sleeping aid

Baby sleeping aid winners MFM Awards 2018

Joint Gold Award WinnerMerifor Tranquillity Mattress

Joint Gold Award WinnerThe Gro Company Ollie the Owl

Joint Silver Award WinnerAden + Anais swaddle

Joint Silver Award WinnermyHummy teddy bears

Bronze Award WinnerRockit rocker

Finalists: Chicco First Dreams Lullaby Sheep; Sleepyhead Deluxe+; Whisbear – The Humming Bear

Nursery Accessory


Gold Award WinnerGro Company Groegg2

Joint Silver Award WinnerMerifor Serenity Mattress

Joint Silver Award WinnerNatural mat mattress

Bronze Award WinnermyHummy teddy bears

Finalists: Belo + Me Baby Wardrobe Dividers; Flexi holder universal video baby monitor holder; Wiser smart home heating system

Baby bouncer/swing/seat


Gold Award WinnerBumbo multi-seat

Joint Silver Award WinnerApramo Flippa Dining Booster

Joint Silver Award WinnerChicco Balloon Bouncer

Bronze Award WinnerBabyBjorn Bouncer Bliss

Finalists: Red Kite Cozy Bounce


Baby bottles

Baby bottles MFM Awards winners 2018

Gold Award WinnerTommee Tippee Closer to Nature Bottle

Silver Award WinnerMAM Easy Start Anti Colic Bottle 260ml 2pk

Bronze Award WinnerNuby Natural Touch Easy Latch Newborn Starter Set

Finalists: Boots Baby Extra Wide Necked Feeding Bottles; Dr Brown’s 2-in-1 Transition Bottle; Haberman Suckle Feeder; Philips Avent Natural Bottle

Breast Pump

Breast pump winners MFM Awards 2018

Gold Award WinnerHaakaa Manual Silicone Breast Pump

Silver Award WinnerMedela Swing Pump & Feed Set

Joint Bronze Award WinnerNuby Natural Touch Ultimate Digital Breast Pump

Joint Bronze Award WinnerPhilips Avent Single Electric Breast Pump

Nursing/support Pillow

Best nursing and support pillow MFM Awards 2018

Gold Award WinnerHushCush nursing pillow

Silver Award WinnerOver the Rainbow Deluxe quilted 4-in-1 Nursing Pillow

Bronze Award WinnerClevaMama ClevaCushion™ 10 in 1 Nursing Pillow

Finalists: Chicco Boppy Feeding Pillow; Ergobaby Natural Curve Nursing Pillow

Breastfeeding Accessory

Best breastfeeding accessory MFM Awards 2018

Gold Award WinnerThe Bshirt Lift the Flap vest top

Silver Award WinnerElderflower & Delilah Feed 3-in-1 top

Bronze Award WinnerCheeky Chompers MultiMuslin

Finalists: Hotmilk Activate Sports Nursing Bra; Lotus Maternity Peonies nude breastfeeding top; Medela Breastfeeding Starter Kit; Stylish Mum Breastfeeding Hoodie

Bottlefeeding Accessory


Gold Award WinnerTommee Tippee Complete Feeding Set

Silver Award WinnerTommee Tippee Perfect Prep


Steriliser MFM Awards winners 2018

Gold Award WinnerMAM Electric Steriliser & Express Warmer

Silver Award WinnerPhilips Avent 3-in-1 Steam Steriliser

Weaning Product


Gold Award WinnerInfantino Fresh Squeezed Squeeze Station

Silver Award WinnerDoddleBags refillable food pouch

Bronze Award Winner MAM Heat Sensitive Spoons & Cover

Finalists: Mummy Cooks – Starter Weaning Set; Squeasy Gear for Onco reusable food pouch


Best cup and beaker MFM Awards 2018

Gold Award WinnerLitecup Baby

Silver Award WinnerDoidy Cup

Bronze Award WinnerNuby Thirsty Kids Flip It Reflex

Finalists: Babycup First Cups; OXO Tot Transitions Soft Spout Sippy Cup Set; TUM TUM Tippy Up Cup


Best highchairs MFM Awards 2018

Gold Award WinnerPeg Perego Siesta

Joint Silver Award WinnerCuggl Pumpkin Deluxe Highchair

Joint Silver Award WinnerPhil&Teds Lobster

Bronze Award WinnerOXO Tot Grey Sprout Highchair

Finalists: Chicco Polly Progres5; Cosatto 3Sixti 2 Highchair; Nomi Chair

Baby food preparation product


Gold Award WinnerVital Baby 2 in 1 Steam and Blend

Silver Award WinnerBabymoov Nutribaby(+)

Joint Bronze Award WinnerOXO Tot Mash Maker

Joint Bronze Award WinnerPhilips Avent 4 in 1 Healthy Baby Food Maker

Organic baby and toddler food product/range


Gold Award WinnerAldi Mamia Apple & Pear Fruit Pots

Joint Silver Award WinnerLidl Lupilu Stage 1 Fruit and Veg Pouch Carrot, Apple and Parsnips

Joint Silver Award WinnerOrganix Snack Range

Joint Bronze Award WinnerAldi Mamia Stage 1 Strawberries and Apples

Joint Bronze Award WinnerLidl Lupilu Stage 1 Fruit Pouch Apple and Banana

Finalists: Ella’s Kitchen Vegetable Only Baby Food; Piccolo Organic Baby Food in a Pouch; My First Savsé food pouches; Aldi Mamia Stage 1 Bananas and Apples; Aldi Mamia Stage 2 Pasta Bolognese; Aldi Mamia Breakfast Pouch Mango and Peach; Lidl Lupilu Stage 2 Baby Breakfast Pouch Blueberry and Banana Yoghurt; Lidl Lupilu Stage 2 Beef Casserole; Lidl Lupilu Stage 1 Fruit and Veg Pouch Butternut Squash, Carrot, Apple & Prune

Organic baby or toddler snack

Organic baby and toddler snack winners MFM Awards 2018

Gold Award WinnerHeavenly Organic Baby and Toddler snacks

Silver Award WinnerOrganix corn puff range

Bronze Award WinnerAldi Mamia Junior’s Mini Rice Cakes – Raspberry

Finalists: Aldi Mamia Apple Biscotti

Toddler Food product/range


Joint Gold Award WinnerAnnabel Karmel’s Frozen Kids Meals

Joint Gold Award WinnerOrganix Goodies cereal bar range

Silver Award WinnerAnnabel Karmel Annabel’s Famous Finger Foods

Bronze Award Winner Lidl Lupilu Tray Meal 1-3 Years – Chicken & Vegetable Risotto

Finalists: Little Dish Toddler Meals; Lidl Lupilu Tray Meal 1-3 Years – Spaghetti Bolognese; Lidl Lupilu Tray Meal 1-3 Years – Pasta Tomato & Courgette

Family mealtime product

Best family mealtime product winners MFM Awards 2018

Gold Award WinnerElla’s Kitchen The Orange Book

Silver Award WinnerDoddl Children’s Cutlery

Joint Bronze Award Winner Nana’s Manners, Knife & Fork for Kids

Joint Bronze Award WinnerSkip Hop Zoo Collection


Newborn Nappy

Newborn nappy winners MFM Awards 2018

Gold Award WinnerAldi Mamia Newborn Size 2 Nappies

Silver Award WinnerPampers Premium Protection New Baby

Joint Bronze Award WinnerBoots Baby Newborn Nappies

Joint Bronze Award WinnerLidl Lupilu Mini nappy

Finalists: Asda Little Angels Newborn Size 1; Aldi Mamia Newborn Size 1 Nappies; Co-op MIni Size 2 Active nappy

Baby and toddler nappy – Size 3/4

Baby and toddler nappy size 3/4 MFM Awards winners 2018

Joint Gold Award WinnerPampers Premium Protection Size 4

Joint Silver Award Winner Co-op Maxi/ Maxi Plus Size 4/4+ Active nappy

Joint Silver Award WinnerLidl Lupilu Midi Nappies Size 3

Bronze Award WinnerAldi Mamia Size 3 Nappies

Finalists: Aldi Mamia Size 4 Nappies; Asda Little Angels Comfort & Protect nappy range Size 3; Boots Super Dry with Active Stretch Size 4; Co-op Midi Size 3 Active nappy; Lidl Lupilu Maxi Nappies Size 4; M&Y Nappychat nappies

Baby and toddler nappy – Size 5/6

Nappy size 5/6 winners MFM Awards 2018

Joint Gold Award WinnerAldi Mamia Size 5+ Nappies

Joint Gold Award WinnerPampers BabyDry Pants Size 6

Silver Award WinnerCo-op XL Size 6 Active nappy

Bronze Award WinnerCo-op Junior/ Junior Plus Size 5/5+ Active nappy

Finalists: Aldi Mamia Size 6+ Nappies; Lidl Lupilu Junior Nappies Plus; Lidl Extra Large Nappies; Pampers BabyDry size 5 nappies

Pants style nappy

Pants style nappy winners MFM Awards 2018

Joint Gold Award Winner – Pampers active-fit pants

Joint Gold Award WinnerPampers baby-dry pants

Silver Award WinnerAsda Little Angels First Pants featuring Peppa Pig

Bronze Award WinnerAldi Mamia Easy Pants Size 5

Finalists: Aldi Mamia Easy Pants Size 6; Co-op Junior size 5 nappy pants; Co-op Junior size 6 nappy pants; Lidl Junior Nappy Box

Reusable nappy

Reusable nappy winner MFM Awards 2018

Gold Award Winner Bambino Mio Miosolo all-in-one nappy

Changing bag

Changing bag winners MFM Awards 2018

Gold Award WinnerPacaPod Croyde

Silver Award Winner Fact + Fiction Charli Quilted Backpack

Bronze Award Winner Red Kite Sodbury Changing Bag

Finalists: Shnuggle BumGo Changing Wrap; SkipHop Greenwich bag

Wet Wipes

Wet wipes winners MFM Awards 2018

Joint Gold Award WinnerCannyMum Bamboo Luxurious Dry Wipes

Joint Gold Award WinnerPampers Sensitive Wipes

Silver Award Winner WaterWipes

Bronze Award Winner Aldi Mamia Fragranced Baby Wipes 64pk

Finalists: Aldi Mamia Sensitive Baby Wipes 64pk; Jackson Reece, Kinder by Nature Natural Unscented Baby Wipes; Lidl Lupilu Baby Wipes Comfort; Lidl Lupilu Baby Wipes Sensitive; M&Y 100% Biodegradable Baby Wipes

Nappy Rash Product

Nappy rash product winners MFM Awards 2018

Gold Award WinnerNatralus My Little One Make It Better Soothing Repair Balm

Silver Award WinnerWeleda Baby Calendula Nappy Change Cream

Bronze Award WinnerChilds Farm Nappy cream

Finalists: Boots Baby Nappy Rash Cream; Harry & Rose Baby Nappy Spray; Made for Life Organics Skin Solve Balm; Sebamed Baby Diaper Rash Cream

Nappy changing accessory

Nappy changing accessory winners MFM Awards 2018

Gold Award WinnerAldi nappy sacks

Silver Award WinnerShnuggle Squishy baby changing mat

Bronze Award WinnerTommee Tippee Sangenic nappy bin

Toilet/Potty Training Product


Gold Award Winner – Asda Little Angels First Pants featuring Peppa Pig

Silver Award Winner – My Carry Potty

Joint Bronze Award WinnerHippychick Cotton Fitted Mattress Protector

Joint Bronze Award Winner – Bambino Mio fitted mattress protector

Finalists: Bambino Mio Reusable potty training pants, Mamia Toddler Toilet Wipes – Fragranced


Baby Wash Product


Gold Award Winner – Jackson Reece, Kinder by Nature Natural Body Wash

Silver Award Winner – Chuckling Goat Baby Kefir Cleanser

Bronze Award Winner – Good Bubble Bish Bash Bosh! Hair & Body Wash with Dragon Fruit Extract

Finalists: Aldi Mamia Baby Bath; Baby Dove Rich Moisture Head to Toe Wash; Boots Baby Dreamtime Bath 500ml

Baby skincare brand


Joint Gold Award WinnerMini-U

Joint Gold Award WinnerWeleda Baby Calendula & White Mallow range

Silver Award WinnerKokoso Baby

Bronze Award WinnerChilds Farm Baby range

Finalists: Baby Dove; Boots Baby Sensitive Skincare; Sebamed Baby; Mumma Love Organics; Natralus My Little One range

Baby skincare product


Gold Award WinnerChuckling Goat Baby Kefir Lotion

Silver Award WinnerGood Bubble Organic Coconut Oil

Joint Bronze Award WinnerChilds Farm Baby moisturiser

Joint Bronze Award WinnerScrubbington’s Magically Foaming Hand & Face Wash

Finalists: Baby Dove Rich Moisture Lotion; Natralus My Little One Loving Care Nourishing Lotion; Sebamed Baby Cream extra soft 50ml

Baby Bath Accessory

Baby bath accessory winners MFM Awards 2018

Gold Award Winner – Cuddlerdry Hands Free Towel

Silver Award Winner – ClevaMama Apron Baby Bath Towel

Bronze Award Winner – Silentnight Safe Nights Hooded Towel

Finalist: Hape Teddy’s Umbrella Stackers Bath Toy



Best soothers MFM Awards 2018

Gold Award Winner MAM Start 0-2M Soother 2pk

Silver Award Winner Philips Avent Classic Soother

Bronze Silver Award WinnerNuby ÛberSoother


Best teether MFM Awards 2018

Joint Gold Award WinnerAshton & Parsons Infants’ Powders

Joint Gold Award WinnerNuby IcyBite™ Keys

Silver Award WinnerHalia Rose Elephant teether

Joint Bronze Award WinnerGummy Wear Felicity Rattle and Seasons Necklace Set

Joint Bronze Award WinnerNibbling Stellar Natural Range

Finalists: Belo + Me Teething Mitt; MAM Bite & Relax Mini Teethers; Nelsons Teetha Teething Granules; Sweet Dreamers Gertie the Good Goose

Nipple cream

Best nipple cream MFM Awards 2018

Joint Gold Award WinnerBoots Maternity Lanolin Nipple Cream 40g 

Joint Gold Award Winner – Medela PureLan 100 nipple cream

Silver Award WinnerWeleda nipple balm

Joint Bronze Award WinnerLansinoh’s HPA® Lanolin nipple cream

Joint Bronze Award WinnerMy Expert Midwife No Harm Nipple Balm

Finalists: Green People Organic Babies Soothing Nipple Balm 50ml

Hero health product for mums

Best health products for mums MFM Awards 2018

Gold Award WinnerFirst Days Maternity Supplies Instant Perineal Cold Pack

Silver Award Winner – Bambino Mio Miofresh cleanser

Bronze Award WinnerCantaloop Pregnancy Support Belt

Finalists: BareDerma Super Vagina Kit; My Expert Midwife Spritz for Bits

Hero health product for children

Best health products for children MFM Awards 2018

Gold Award WinnerMerifor Tranquillity Mattress

Silver Award Winner Nelsons Teetha Teething Granules

Bronze Award WinnerColief® Breathe Easy Patch

Finalists: Colief® Baby Scalp Oil; Colief® Infant Drops; Klear-vol Inhalation Capsules for Children


Hero Pregnancy Health product

Best pregnancy health products MFM Awards 2018

Gold Award WinnerClear & Simple Digital Pregnancy Test

Silver Award WinnerElle TENS 2 tens machine

Joint Bronze Award WinnerClear & Simple Early Response Pregnancy Test

Joint Bronze Award WinnerSpatone Apple Natural Liquid Iron Supplement

Finalists: Mumanu Organic Fairtrade Decongestant Balm; Weleda Perineum Massage Oil

Pregnancy skincare product

Best pregnancy skincare MFM Awards 2018

Gold Award WinnerMade for Life Organics Restorative Body Balm

Silver Award WinnerMummy Loves Organics range

Bronze Award WinnerMy Expert Midwife Fantastic Skin Elastic

Finalists: Little Butterfly London Toning Body Serum; Unity Beauty Essentials

Can’t live without pregnancy product

Best pregnancy product MFM Awards 2018

Gold Award WinnerBravado Body Silk Seamless Yoga Maternity & Nursing Bra

Silver Award WinnerBabymoov Dream Belt

Bronze Award WinnerBumpfit Maternity Active Leggings

Pregnancy Pillow


Gold Award Winner – ClevaMama Sleep Pod for Mum

Silver Award Winner – Dreamgenii Pregnancy Support and Feeding Pillow

Bronze Award Winner – Bbhume Pregnancy Pillow

Finalists: Kinder caterpillow

Maternity fashion range

Best maternity clothes MFM Awards 2018

Gold Award WinnerBae The Label

Joint Silver Award WinnerBravado maternity wear

Joint Silver Award WinnerSpeedBump Maternity Activewear Range

Bronze Award WinnerBloom and Blossom X Mamas & Papas


Newborn and baby fashion range


Joint Gold Award Winner – Mamas and Papas Occasionwear

Joint Gold Award Winner – Frugi Baby & Toddler Clothing

Silver Award WinnerThe Essential One Tiny Essentials Range

Bronze Award Winner – Blade & Rose Sheep Collection

Children’s fashion range


Gold Award WinnerFrugi

Silver Award Winner – Kidunk

Bronze Award Winner – Question Everything

Finalists: Alex and Alexa and Very Merry Berry

Children’s footwear range


Gold Award Winner – Bobux Autumn/Winter 17/18 Collection

Silver Award WinnerYoung Soles

Bronze Award WinnerStart-rite


Baby and toddler books


Gold Award Winner – That’s not my unicorn…by Usborn

Silver Award Winner – The Little Black & White Book Project

Bronze Award Winner – Where Bear? by Penguin Random House

Finalists: Little Learners Follow the Rainbow by Parragon Books, Goodnight Baby Moon by DK, Yoga Babies – Andersen Press

Preschool books


Gold Award Winner – Why Is…? by Parragon Books

Silver Award Winner – If I had a Dinosaur by Thames & Hudson

Joint Bronze Award WinnerThe Bear Cub Bakers by Sunshine Books

Joint Bronze Award Winner – Winnie-the-Pooh: The Great Heffalump Hunt by Egmont 

Finalists: One Dear World – London Hat Hunting Mission,Pilot Jane and the Runaway Plane – Sunshine Books, The SACCONEJOLYs and the Great Cat-Nap – Egmont, Say Zoop! by Herve Tullet, Bob and the river of time – Crown House Publishing, The Mini Adventures of Freddie – Mini First Aid

Books for children aged 5-8 years


Gold Award Winner – Factivity Missions in Space – Parragon Books

Silver Award Winner – Amelia Fang and the Barbaric Ball – Egmont

Bronze Award Winner – Hortense and the Shadow – Penguin Random House

Finalists: Lottie Dolls – Penguin Random House, The Happy Prince, Tilly and the Time Machine – Penguin Random House, Barry Loser and the birthday billions – Egmont.

Books for children aged 9-12 years


Gold Award Winner – Lift-the-Flap: Periodic Table – Usborne

Silver Award Winner – The Magic Misfits – Egmont

Bronze Award Winner – The Sinclair’s Mysteries: The Midnight Peacock – Egmont

Finalists: The Huntress: Sea and The Audition

Children’s book series


Gold Award Winner – The Bolds series – Andresen Press

Silver Award Winner – Safari Series Children’s books – Tall Grass Productions

Bronze Award Winner – Little Peep Through Books

Pregnancy and parenting app


Gold Award Winner – Azoomee

Silver Award Winner – Philips uGrow App

Bronze Award Winner –

Baby gift/keepsake


Gold Award Winner – The Baby Box Company ‘Hello World’ Baby Hamper

Silver Award Winner – Mum-made by Toucan Box

Joint Bronze Award Winner – Grow Monkey A bag filled with love

Joint Bronze Award Winner – Small Prints Photography

Finalist: Memories of Growing Up Talltape-Roll Up Height Chart

Subscription box/service


Gold Award Winner – Geo Journey Subscription

Silver Award Winner – Bookabees

Bronze Award Winner – Mini Bakers Club by BKD


Travel cot


Gold Award Winner – Chicco Zip & Go

Joint Silver Award Winner – Cuggl Deluxe Travel Cot and Changer Unit

Joint Silver Award Winner – SleepSpace Travel Cot & Teepee Pack

Bronze Award WinnerSpaceCot

Finalists: LittleLife Arc 2 Travel Cot

Family travel product under £15


Gold Award Winner – Splash About swim nappy

Joint Silver Award Winner – Onco buggy organiser

Joint Silver Award Winner – Philips steriliser steam bags

Joint Bronze Award Winner – Boots swim pants

Joint Bronze Award Winner Snuggly rascals Headband headphones for kids

Finalists: Bambino Mio baby change mat, Milton Solo travel steriliser

Family travel product £15 – £30


Gold Award Winner – Skip Hop Stroll & Go Portable Baby Soother

Joint Silver Award Winner – Bubble bum booster seat

Joint Silver Award Winner – Splash About Go Splash Swim Vest

Joint Bronze Award Winner – Monkey Monkey sunglasses

Joint Bronze Award Winner Splash About Splash Jammers reusable swim pants

Finalists: Konfidence Baby Swim Travel Pack

Family travel product over £30


Gold Award Winner – Mountain Buggy bagrider

Joint Silver Award Winner – Bizzi growin travel bag

Joint Silver Award Winner – Amazon Fire HD 8 Kids Edition Tablet

Bronze Award Winner – Trunki

Finalists: Kiddy Adventure Pack back carrier, Summer Infant Pop N’ Play Ultimate Playpen

Family holiday


Gold Award WinnerSki Famille

Silver Award Winner –  Oliver’s Travels

Bronze Award Winner – Martinhal Chiado Family Suites

Finalists: Kid & Coe, Tots to Travel Tots Love Fun Resorts and Retreats, Delphina hotels & resorts, Country Kids, a Luxury Family Resort in France


Innovation of the year


Gold Award Winner – Scavi & Ray Alcohol-Free Sparkling Prosecco alternative

Silver Award Winner – Snuggly Rascals Headband headphones for kids

Bronze Award Winner – Merifor Tranquillity Mattress

Finalists: MAM Electric Steriliser & Express Warmer, myHummy Teddy Bears, Splash About New & Improved Happy Nappy, The Gro Company Ollie the Owl, SleepSpace Travel Cot & Teepee Pack, Fred Screw Fit Clear-View Stairgate

Parenting Brand of the Year


Gold Award WinnerThe Gro Company

Silver Award WinnerAldi

Bronze Award WinnerPampers

Finalists: Cheeky Chompers, Philips Avent

Can’t live without parenting product


Gold Award Winner – Mini First Aid Family First Aid Kit

Silver Award WinnerThe Gro Company Grobag

Bronze Award WinnerPampers baby-dry nappy

Finalists: Philips Avent uGrow app,Baby Nails (Large Mixed Pack), Halia Rose necklace jewellery.

Everyday parenting essential


Gold Award Winner – Cheeky Chompers Neckerchew

Silver Award Winner – Bambino Mio swaddling blankets

Bronze Award Winner Pampers Baby-Dry Pants

Finalists: Philips Avent 4 in 1 Healthy Baby Food Maker, Baby Nails (Large Mixed Pack), Easy2Name Original Stick-On Labels, Pampers Sensitive Wipes, Pampers baby-dry nappies


1.     Bugaboo Bee 5, from £630

There are many fantastic pushchairs on the market, but the Bugaboo Bee 5 is ideal for parents who live in a city or urban area and need to get on public transport or in and out of small paces quickly and easily.  I love the fact it’s light, compact when folded and has one of the best pushes on the market for such a small buggy.  It’s also one of the few compact pushchairs that can be used from birth with an additional carrycot and is travel system compatible, if you choose to use it with an infant car seat.

2.     Little Butterfly London Toning Body Serum, £19.50


Packed full of good ingredients like poppy seed extracts, manilkara leaf extracts, Irish moss and sea algae, this powerful lotion leaves you skin feeling soft and supple, especially when applied after a bath.  You can apply it all over the body for a plump and renewed-feeling skin. I also love the fact that the Little Butterfly London Toning serum is organic, safe for breastfeeding vegetarian-friendly and animal cruelty-free.

3.     Babycups, £7

When weaning baby from breast or a bottle to cups, the Baby Cups are great! Recommend by dentists, the mini cups are ideal for little hands, as they are 5.4 cm wide and 5.2cm tall.

I like that these cups are sutiable from 4 months until around 3 years and your get four in a pack for under a tenner, so it’s a good deal too.

4.     Harry and Rose Baby Nappy Spray, £5.50

A new and innovative type of nappy rash protection, this lotion sprays on to help soothe and moisturise sore bums. It utilises aloe vera, calendula and chamomile and doesn’t use parabens, phthalates, dyes or mineral oils.  I really like the fact it sprays on and doesn’t leave your hands sticky.


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