The annual MadeForMums Toy Awards recognise the very best toys: the ones that will provide hours of fun for children. To help us make sure we give our awards to only the very best toys – the ones that children truly love to play with – we recruited nearly 500 child testers this year. They tested the toys thoroughly, then (with a little help from their parents) shared their thoughts and ratings with us. Our editorial team then spent countless hours building, crafting, scooting, riding, and of course — playing — with all of the toys during our live judging days, comparing our testers' feedback with our own to decide which toys are worthy winners. Working with our expert judges, we evaluated the play potential and value of every toy, to decide which toys are really worth your money and will keep your children engaged — in 46 different categories!

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The MadeForMums Toy Awards are one of the most important toy awards of the year, conducted by parents for parents. The results show a superb range of playthings for all ages but, more importantly, price points that'll fit all budgets – one of this year's key drivers
Peter Jenkinson, The Toyologist

And here they are, the 2023 MadeForMums Toy Awards winners. As well as our gold, silver and bronze winners, our editors also identified 15 top toys that really stood out and impressed us this year — in a range of shapes, sizes and budgets – and these get our coveted Editor's Choice award.

Our award winners include toys suitable for all ages — from babies and toddlers to teens and families, and our categories cover the whole market, from innovative STEM kits and tech toys to craft sets, modern playsets, traditional wooden toys and outdoor equipment.

Here are the winners of the MadeForMums Toy Awards 2023

Editor's Choice Awards

BEST FOR XMAS WOW FACTOR: Barbie Dreamhouse Playset, £349

MadeForMums Toy Awards Editors Choice 1588-Barbie Dreamhouse Playset
I like the kitchen because it's so cool. I also like the big bedroom because it has a cot, a teddy bear and a cloud and then you pull and it has roses. The light is so cute – that's why I like it
Leyla, 4

Age: 3+ | Available at: Very, Argos, Amazon and Smyths Toys

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BEST FOR FUN ON THE GO: SmartGames Cats & Boxes, £15.99

MadeForMums Toy Awards Editors Choice SmartGames - Cats & Boxes
This game is really good. It’s really fun and I can play it for hours. I can take it with me in the car too, so that I'm not bored
Brooke, 9

Age: 7+ | Available at: Amazon, Smart Games and Fun Learning

BEST FOR A SPOOKY BUILD (x2): LEGO DREAMZzz Nightmare Shark Ship, £119.99

MadeForMums Toy Awards Editors Choice LEGO DREAMZzz Nightmare Shark Ship
I love all of the unique pieces used to build it. I like how it’s so big and it’s a shark! It is good that you can build it 2 ways and I have made my own now using the wheels and the wings!
Charlie, 10

Age: 10+ | Available at: Lego, Very, Amazon and Argos

BEST FOR TERRIFIC, TINY DETAILS: Sylvanian Families Baby Mermaid Castle, £54.99

MadeForMums Toy Awards Editors Choice Sylvanian Families Baby Mermaid Castle
I love this toy! There’s lots of bits that go round and round which is really fun and goes fast if you want it to. It’s so so pretty. I will play with it lots and lots forever
Alyssa, 4

Age: 3+ | Available at: Smyths Toys, Argos and John Lewis

BEST FOR FOOTBALL FANS: Smart Ball Soccer Bot from Golden Bear, £49.99

MadeForMums Toy Awards Editors Choice Smart Ball Soccer Bot from Golden Bear
I like that the Soccer Bot chases the ball. I like dribbling the ball away from the robot to practise my skills and it is good exercise. I will play with this lots and show my friends
Fraiser, 7

Age: 6+ | Available at: Argos and Toys R Us

BEST FOR WANNABE CHEFS: Play-Doh Kitchen Creations Busy Chef's Restaurant Playset, £28.99

MadeForMums Toy Awards Editors Choice Play-Doh Kitchen Creations Busy Chefs Restaurant Playset
My daughter was able to be really creative, making up a whole plate of food, experimenting with different parts of the kitchen and really getting engrossed in her play
Nina, mum to Ada, 3

Age: 3+ | Available at: Smyths Toys, John Lewis and Very

BEST FOR BABY DEVELOPMENT: My 1st Years Peter Rabbit Sorter House, £33-38

MadeForMums Toy Awards Editors Choice Best jigsaw or puzzle My 1st years - Peter Rabbit Sorter House
My son had a smile on his face when we started playing with the shape sorter and he interacted well with all the different shapes and characters
Hannah, mum to Lucas, 18 months

Age: 12 months+ | Available at: My 1st Years, Not on the High Street and Next

BEST FOR SELF-EXPRESSION: The Mood Bears, £22.99

MadeForMums Toy Awards Editors Choice The Mood Bears
I want to play with my bear every day. He is my best friend and when I am scared he helps me calm down. Every day I have a little squeeze and then I do some playing and watch TV. I love to play with him and take him places
Ava, 5

Age: 3+ | Available at: Mood Bears

BEST FOR AN AMAZING TRANSFORMATION: Transformers RC Converting Optimus Prime, £79.99

MadeForMums Toy Awards Editors Choice Jada Transforming Optimus Prime
I absolutely love this Optimus Prime robot. He is so cool. Me and my brother have been playing with him today and can’t wait to show our friends. I love the way he transforms in a flash
Blake, 8

Age: 8+ | Available at: Argos, Amazon and Asda

BEST FOR SAILING THE HIGH SEAS: Gabby's Dollhouse Cat Friend Ship, £69.99

MadeForMums Toy Awards Editors Choice Gabby's Dollhouse Cat Friend Ship
I like this boat because the swimming pool turns pink and it has MerCat
Freya, 3

Age: 3+ | Available at: Very, Argos and Amazon

BEST FOR CODERS IN TRAINING: Learning Resources PYXEL A Coder's Best Friend, £150

MadeForMums Toy Awards Editors Choice Learning Resources PYXEL A Coders Best Friend
Wow, this is actually super cool! I like that I can make him do things and change so much. It’s like learning we do at school but better
Thomas, 10

Age: 8+ | Available at: Learning Resources and Amazon

BEST FOR A FUN FURRY FRIENDSHIP: Furby, £74.99

MadeForMums Toy Awards Editors Choice Furby
I love Una! She's so much fun and I really like the colour of her fur. Her singing and dancing make me laugh
Emilia, 6

Age: 6+ | Available at: Amazon, Very, John Lewis and Argos

BEST FOR LEARNING THROUGH PLAY: Clementoni The History Of Life on Earth, £29.99

MadeForMums Toy Awards Editors Choice Clementoni - The History Of Life on Earth
It's excellent and fun. I love doing the VR because it feels like I am actually there in those times seeing mammoths and dinosaurs. It is my favourite toy because there is so much you can do with it. It's actually awesome!
Muhammad, 7

Age: 6+ | Available at: Smyths Toys

BEST FOR A SENSORY STOCKING FILLER: Scrunchems Squishy Neon Scented Bears, £3.99

MadeForMums Toy Awards Editors Choice SCRUNCHEMS SQUISHY NEON SCENTED BEARS
I like that it is squidgy and it smells like juicy orange
Ammara, 5

Age: 3+ | Available at: Tink n Stink

BEST FOR OPEN-ENDED PLAY: Connetix 120 Piece Pastel Creative Pack, £115

MadeForMums Toy Awards Editors Choice Connetix 120 Piece Pastel Creative Pack
I love building something with these. They're really cool and I have built patterns, a fish and an owl and I love that Mummy and Daddy have fun playing the blocks with me. We all love them
Amelie, 3

Age: 3+ | Available at: Connetix Tiles


Best playset under £70

GOLD: Polly Pocket Pollyville Resort Roll Away Playset, £68.99

MadeForMums Toy Awards Gold winner POLLY POCKET POLLYVILLE RESORT ROLL AWAY Playset
I like playing with the Ferris wheel, making it go around and around and putting the car down the slide
Heidi, 4

Age: 4+ | Available at: Argos, Very and Amazon

MadeForMums Toy Awards Silver winner Fisher-Price Little People Light-Up Learning Garage and Bronze winner The Adventures of Paddington Campervan Playset and Cry Babies BFF Dreamy Rym

SILVER: Fisher-Price Little People Light-Up Learning Garage, £44.99 | Age: 1+ | Available at: John Lewis, Very, Argos and Amazon

JOINT BRONZE: The Adventures of Paddington Campervan Playset, £29.99 (above, top right) | Age: 3+ | Available at: Argos and Amazon

JOINT BRONZE: Cry Babies BFF Dreamy & Rym, £44.99 (above, bottom right) | Age: 3+ | Available at: Argos and Very

Shortlisted: Learning Resources Numberblocks Step Squad Mission Headquarters, Fun at the Farm Quiet Book by Little Camie, Pony Parade Stable Bumper Set


Best playset over £70

GOLD: L.O.L. Surprise! O.M.G House of Surprises, £179.99

MadeForMums Toy Awards Gold winner LOL Surprise OMG House of Surprises
I really liked the slide and the pool with water. It’s so good to play with and I love it
Grace, 5

Age: 4+ | Available at: Very, John Lewis and Smyths Toys

MadeForMums Toy Awards Silver Imaginext DC Super Friends Ultimate HQ Playset winner and Bronze winner 1589-Barbie Dream Boat Playset

SILVER: Imaginext DC Super Friends Ultimate HQ Playset, £109.99 | Age: 3+ | Available at: Smyths Toys, Amazon and Very

BRONZE: Barbie Dream Boat Playset, £79.99 | Age: 3+ | Available at: Amazon, Very and Argos


Best interactive toy under £40

GOLD: Twister Air, £24.99

MadeForMums Toy Awards Gold Winner Twister Air
It’s really fun. It’s like a workout. I had lots of fun
Anneliese, 8

Age: 8+ | Available at: Argos, Very and Smyths Toys

MadeForMums Toy Awards Silver winner Curlimals Flutter Wonders Bella Bear from Golden Bear and Bronze winner Bitzee Interactive Digital Pet

SILVER: Curlimals Flutter Wonders Bella Bear from Golden Bear, £29.99 | Age: 3+ | Available at: Argos, Very and Smyths Toys

BRONZE: Bitzee Interactive Digital Pet, £32.99 | Age: 5+ | Available at: Argos, Very and Amazon

Shortlisted: De’Longhi Barista Coffee Machine by Casdon, Fingerlings Monkeys


Best interactive toy £40 and over

GOLD: Fisher-Price Thomas & Friends Talking Cranky Delivery Train Set, £59.99

MadeForMums Toy Awards Gold Winner Fisher-Price Thomas & Friends Talking Cranky Delivery Train Set
I want to keep playing with it and get another train track to make it bigger. I want to collect all of the trains. It's my favourite toy
Chester Bear, 4

Age: 3+ | Available at: John Lewis, Very and Smyths Toys

MadeForMums Toy Awards Silver winner Jurassic Park Real FX Baby T.Rex and Bronze winner Dyson Supersonic & Corrale Deluxe Styling Set by Casdon

SILVER: Jurassic Park Real FX Baby T.Rex, £79.99 | Age: 8+ | Available at: Smyths Toys and Amazon

BRONZE: Dyson Supersonic & Corrale Deluxe Styling Set by Casdon, £40 | Age: 3+ | Available at: John Lewis, Amazon and Smyths Toys

Shortlisted: Tamagotchi Uni from Bandai


Best toddler toy

GOLD: LEGO DUPLO Town Dream Playground, £46.99

MadeForMums Toy Awards Gold winner LEGO DUPLO Town Dream Playground
It’s a playground. I want to go on the whale slide. This is amazing
Sebastian, 3

Age: 2+ | Available at: LEGO, John Lewis and Smyths Toys

MadeForMums Toy Awards Silver winner In The Night Garden Talking Soft Toys and Bronze winner Playmobil 71325 123 Doughnut Truck with Stacking and Sorting Feature

SILVER: In The Night Garden Talking Soft Toys, £17.99 | Age: From birth | Available at: Argos, Very and Smyths Toys

BRONZE: Playmobil Doughnut Truck with Stacking and Sorting Feature, £39.99 | Age: 18 months+ | Available at: Playmobil and Very

Shortlisted: Taf Toys Buckle Board, Learning Resources Spike The Fine Motor Hedgehog Tissue Pal, Melissa & Doug Wooden Work & Play Desktop


Best doll

GOLD: DesignaFriend Tilly Bumper Doll Set, £50

MadeForMums Toy Awards Gold Winner DesignaFriend Tilly Bumper Doll Set
She is magical and it is my favourite toy. I like that it has loads of clothes to change into
Hallie, 5

Age: 3+ | Available at: Argos

MadeForMums Toy Awards Silver winner Lamaze My Friend Jasmine and Bronze winner BABY born Sister Play & Style 43cm and L.O.L. Surprise Magic Flyers

SILVER: Lamaze My Friend Jasmine, £15.99 | Age: From birth | Available at: John Lewis, Very and Amazon

JOINT BRONZE: BABY born Sister Play & Style, £59.99 (above, top right) | Age: 4+ | Available at: John Lewis, Amazon and ZAPF Creation

JOINT BRONZE: L.O.L. Surprise Magic Flyers, £36.99 (above, bottom right) | Age: 5+ | Available at: Amazon, John Lewis and Very

Shortlisted: Cry Babies Newborn Coney


Best fashion doll

GOLD: Rainbow High Spring 23 Collection, £29.99

MadeForMums Toy Awards Gold winner Rainbow High Spring 23 Collection
It’s so cute and little. I want to play with her every single day! Her colours are so beautiful
Matilda, 7

Age: 6+ | Available at: Amazon

MadeForMums Toy Awards Silver winner Monster High Skulltimate Secrets Draculaura Doll and Bronze winner Barbie Pop Reveal Doll Assortment

SILVER: Monster High Skulltimate Secrets Draculaura Doll, £39.99 | Age: 4+ | Available at: Smyths Toys, Argos and Very

BRONZE: Barbie Pop Reveal Doll Assortment, £26.99 | Age: 3+ | Available at: B&M and Smyths Toys

Shortlisted: Miraculous Magic Heroes Doll from Bandai


Best construction/building toy

GOLD: Simbrix Range, from £4.99

MadeForMums Toy Awards Gold Winner Simbrix Range
I will definitely keep playing with it. I want to do all the designs, especially the unicorn and the rainbow
Ivy, 6

Age: 5+ | Available at: Smyths Toys and Amazon

MadeForMums Toy Awards Silver winner MEGA™ Pokémon Forest Pokémon Center and Bronze winner Plus-Plus 100pc Tube

SILVER: MEGA Pokémon Forest Pokémon Center, £69.99 | Age: 8+ | Available at: Amazon, Argos, Very and Smyths Toys

BRONZE: Plus-Plus 100pc Tube, £6.99 | Age: 5+ | Available at: Smyths Toys

Shortlisted: Connetix 106 Piece Pastel Ball Run Pack, BRIO Builder Volvo Hauler, Edx Education My Gears Animal Set, SmartMax — My First Build & Drive


Best Science/STEM toy or kit

GOLD: Thames and Kosmos, KAI: The Artificial Intelligence Robot, £100

MadeForMums Toy Awards Gold winner Thames and Kosmos KAI The Artificial Intelligence Robot
It was really fun to play with it and make. I think it’s cool to make it react to the movements I make
Haris, 11

Age: 10+ | Available at: Thames and Kosmos

MadeForMums Toy Awards Silver winner LeapFrog Magic Adventures Telescope and Bronze winner Learning Resources Space Rover Deluxe Coding Activity Set

SILVER: LeapFrog Magic Adventures Telescope, £109.99 | Age: 5+ | Available at: Amazon, Very and John Lewis

BRONZE: Learning Resources Space Rover Deluxe Coding Activity Set, £65 | Age: 4+ | Available at: Amazon

Shortlisted: Craft-Tastic Scavenger Hunt Potions, FabLab Soapy Sculpts, Science Mad Light Up Globe, Science to the Max Interactive Human Body


Best tech toy or gadget

MadeForMums Toy Awards Gold winners tonies Toniebox and Yoto Player 3rd Generation

JOINT GOLD: tonies Toniebox, £79.95 (above, left)

Wow it's magic. Mummy, I can do it on my own. I love it
Ivy, 3

Age: 3+ | Available at: Tonies, Argos and John Lewis

JOINT GOLD: Yoto Player (3rd Generation), £99.99 (above, right)

I like doing the cards. I can do it by myself. I like the buttons too and the pictures on the front
Elora, 3

Age: 3+ | Available at: Yoto Play and Amazon

MadeForMums Toy Awards Silver winner Real FX Spell Master Wand and Bronze winner Lite-Brite Touch

SILVER: Harry Potter Real FX Spell Master Wand, £44.99 | Age: 8+ | Available at: Smyths Toys

BRONZE: Lite-Brite Touch, £39.99 | Age: 7+ | Available at: Amazon and Very

Shortlisted: Mi Mic Live


Best Christmas-themed toy

GOLD: LEGO Friends Holiday Ski Slope, £74.99

MadeForMums Toy Awards Gold Winner LEGO Friends Holiday Ski Slope
I really liked building this LEGO set. I felt really proud when I finished it. It looks really good and it’s fun to slide the sledge and skiers down the slope
Annabelle, 9

Age: 9+ | Available at: LEGO, Argos and John Lewis

MadeForMums Toy Awards Silver Winner Thames and Kosmos Science Advent Calendar

SILVER: Thames and Kosmos Science Advent Calendar, £30 | Age: 8+ | Available at: Thames & Kosmos and Amazon


Best stocking filler

GOLD: HGL 3D Push Pop Suction Caterpillar with Light, £5.99

MadeForMums Toy Awards Gold winner HGL 3D PUSH POP SUCTION CATERPILLAR WITH LIGHT
It's amazing!! It's my favourite toy. It lights up in the dark and sticks to the doors. I can pull it off too!
Isaac, 4

Age: 3+ | Available at: Amazon and Gift Giant

MadeForMums Toy Awards Silver winner Rex London - Sharks temporary tattoos and Bronze winner Mini Brands Series 4 Capsule by ZURU

SILVER: Rex London Sharks temporary tattoos, £1.95 | Age: 3+ | Available at: Rex London

BRONZE: Mini Brands Series 4 Capsule by ZURU, from £6.99 | Age: 3+ | Available at: Smyths Toys, Argos and Amazon

Shortlisted: SUSSED Purple, DreamWorks Trolls™ Pom Poms keychain


Best family game over £20

GOLD: Exploding Kittens Good vs. Evil, £21.99

MadeForMums Toy Awards Gold winner Exploding Kittens Good vs Evil
So much fun! The cats are cute and I loved playing this with my brothers and sister. It’s one of the only games we don’t argue about. We play it really often
Rosie, 10

Age: 7+ | Available at: Exploding Kittens and Smyths Toys

MadeForMums Toy Awards Silver winner 5 Second Rule Relay and Bronze winner This Side Up Electronic Family Game from IDEAL

SILVER: 5 Second Rule Relay, £24.99 | Age: 8+ | Available at: Argos, John Lewis and Smyths Toys

BRONZE: This Side Up Electronic Family Game from IDEAL, £22.99 | Age: 8+ | Available at: Amazon and Smyths Toys

Shortlisted: Peppa Pig Funny Photo Game


Best family game £20 and under

GOLD: Orchard Toys Unicorn Fun!, £12

MadeForMums Toy Awards Gold winner Orchard Toys Unicorn Fun
We dressed the unicorns and I won Unicorn Party. I like how you hang the unicorns over the rainbow. I love it and I'm going to play it with my friends
Amelia, 6

Age: 4+ | Available at: Orchard Toys, Amazon and Argos

MadeForMums Toy Awards Silver winner Really Loud Librarians by Exploding Kittens and Bronze winner Kitten Games Hurry Up Chicken Butt by Exploding Kittens

SILVER: Really Loud Librarians by Exploding Kittens, £20 | Age: 7+ | Available at: Exploding Kittens and Amazon

BRONZE: Kitten Games: Hurry Up Chicken Butt by Exploding Kittens, £19.99 | Age: 4+ | Available at: Exploding Kittens and Amazon

Shortlisted: Kosmos Open & Play My Gold Mine, Pigs on Trampolines, Kitten Games: The Best Worst Ice Cream by Exploding Kittens


Best jigsaw/puzzle

GOLD: Star Wars Grogu 3D Puzzle Ball, £14.99

MadeForMums Toy Awards Gold winner MadeForMums Toy Awards Gold winner Star Wars Grogu 3D Puzzle Ball
I like that it has so many pieces. It’s so cute. I loved building it, I felt really happy when I completed it
Jenson, 6

Age: 6+ | Available at: Very

MadeForMums Toy Awards Silver winner The Happy Puzzle Company Decypher and Bronze The Happy Puzzle Company Genius Square

SILVER: The Happy Puzzle Company Decypher, £19.99 | Age: 8+ | Available at: The Happy Puzzle Company

BRONZE: The Happy Puzzle Company Genius Square, £19.99 | Age: 6+ | Available at: The Happy Puzzle Company

Shortlisted: Rex London Sausage Dog Number Puzzle


Best collectible toy

GOLD: Sambro Marvel Bops N Tops™, from £1.99

MadeForMums Toy Awards Gold Winner Sambro Marvel Bops N Tops
I was very excited to open the blind bag. The 3 pack was also very good. I was happy to see the 2 characters I was going to open and, when I found a hidden blind bag, I was soo excited!
Kyle, 5

Age: 3+ | Available at: In-store at B&M and ASDA

MadeForMums Toy Awards Silver winner Care Bears Lil' Besties and Bronze winner EUGY and Pinky Promise Royal Carriage 3 Pack from Bandai

SILVER: Care Bears Lil' Besties, £7.99 | Age: 4+ | Available at: Amazon

JOINT BRONZE: EUGY, £8.99 (above, top right) | Age: 6+ | Available at: Amazon

JOINT BRONZE: Pinky Promise Royal Carriage 3 Pack from Bandai, £4.99 (above, bottom right) | Age: 4+ | Available at: Smyths Toys

Shortlisted: HGL Micro Fidgetz, L.O.L. Surprise! Bubble Surprise Dolls


Best scooter

GOLD: Maxi Micro Deluxe Foldable LED Scooter, £157.95

MadeForMums Toy Awards Gold winner Maxi Micro Deluxe Foldable LED Scooter
I want to play on this scooter every day and take it with me everywhere!
Jesse, 6

Age: 5-12 | Available at: Micro Scooters John Lewis and Very

MadeForMums Toy Awards Silver winner Xootz - Wild Rider LED Scooter and Bronze winner Squish Mini LED Tilt Scooter

SILVER: Xootz Wild Rider LED Scooter, £39.99 | Age: 3+ | Coming soon

BRONZE: Squish Mini LED Tilt Scooter, £39.99 | Age: 3+ | Available at: Jackstone House and Argos


Best convertible scooter

GOLD: Mini Micro 4in1 Trike Mini 2 Grow Light Up Scooter, £117.95

MadeForMums Toy Awards Gold Winner Mini Micro 4in1 Trike Mini 2 Grow Light Up Scooter
My daughter says it’s fun when she rides on it. She’s very excited and laughs when she sees the handles light up and giggles happily when she sees the wheels flashing
Wing, mum to Chloe, 2

Age: 1-6 years | Available at: Micro Scooters and John Lewis

MadeForMums Toy Awards Silver winner smartrike Xtend Ride On and Bronze winner Globber GO·UP FOLDABLE PLUS ECOLOGIC and HALLEY Kinderkraft

SILVER: smartrike Xtend Ride On | Age: 1-12 | Coming soon

JOINT BRONZE: Globber Go Up Foldable Plus Ecologic, £94.99 (above, top right) | Age: 15 months+ | Available at: Plum Play, Argos and John Lewis

JOINT BRONZE: Kinderkraft Halley, £69 (above, bottom right) | Age: 12 months+ | Available at: Kinderkraft and Amazon


Best first bike or trike

MadeForMums Toy Awards Gold Winner Bobbin Bikes Gingersnap 12” Wheel and Xootz - Bubble-Go Trike

JOINT GOLD: Bobbin Bikes Gingersnap 12” Wheel, £209 (above, left)

The bike is super cool. I love being able to ride around with my toys in my basket and take them on adventures
Teddy, 4

Age: 2+ | Available at: Bobbin Bikes

JOINT GOLD: Xootz Bubble-Go Trike, £74.99 (above, right)

I am so excited to go on this trike. I love riding outside with all the bubbles coming out of the trike. I just want to ride it all the time
Josh, 4

Age: 3+ | Available at: Xootz and Freemans

MadeForMums Toy Awards Silver winner Raleigh Pop - 12 inch Wheel Kids Bike Crossbar and Bronze winner Kidvelo Rookie 14 Convertible Balance to Pedal Bike

SILVER: Raleigh Pop — 12 inch Wheel Kids Bike Crossbar, £179 | Age: 3-5 | Available at: Raleigh

BRONZE: Kidvelo Rookie 14 Convertible Balance to Pedal Bike, £235 | Age: 3-6 | Available at: Kidvelo Bikes

Shortlisted: Bluey My First 2-in-1 10” Training Bike, Kinderkraft Easytwist


Best balance bike

MadeforMums Toy Awards Gold winners Squish Balance Bike and LIFERYDER Vogue Balance Bike

JOINT GOLD: Squish Balance Bike, £179.99 (above, left)

I really like my new bike! I love riding it because it goes really fast and I like to use the brake
Rex, 4

Age: 18 months+ | Available at: TGC Bikes and Little Riders UK

JOINT GOLD: Liferyder "Vogue" Balance Bike, £89.99 (above, right)

Mummy, it’s like a bike rainbow!
Grace, 3

Age: 2+ | Available at: Liferyder

MadeForMums Toy Awards Silver winner Micro Balance Bike 2in1 Chopper and Bronze winner RAPID Kinderkraft

SILVER: Micro Balance Bike 2in1 Chopper, £99.95 | Age: 2+ | Available at: Micro Scooters, Amazon and Decathlon

BRONZE: Kinderkraft Rapid, £69 | Age: 3+ | Available at: Kinderkraft and Amazon

Shortlisted: Frog Bikes Tadpole Mini Balance Bike


Best toddler ride-on

GOLD: Scuttlebug, £24.99

MadeForMums Toy Awards Gold winner Scuttlebug
My daughter absolutely loves it. It's the first toy she wants to play with after coming home from nursery and it’s a great introduction to a ride-on toy
Amy, mum to Lily, 2

Age: 12-36 months | Available at: Argos, Amazon and Very

MadeForMums Toy Awards Silver winner Little Tikes Cozy Coupe and Bronze Little Bird Told Me Stirling Mac Rocking Horse winner

SILVER: Little Tikes Cozy Coupe, £69.99 | Age: 18 months+ | Available at: Very and Smyths Toys

BRONZE: Little Bird Told Me Stirling & Mac Rocking Horse, £199.95 | Age: 12 months+ | Available at: Little Bird Told Me and Amazon


Best electric ride-on

GOLD: Xootz Big Bumper Car — Electric Ride-On, £199.99

MadeForMums Toy Awards Gold winner Xootz - Big Bumper Car - Electric Ride-On
This is AMAZING!! I love it because it lights up and drives like a real car because it goes super fast!
Toby, 5

Age: 18 months+ | Available at: Freemans

MadeForMums Toy Awards Silver winner Marvel Spiderman 6v Light-Up Web Slinger Mini Quad and Bronze winner Xootz - Land Rover Discovery Electric Ride-On

SILVER: Marvel Spiderman 6v Light-Up Web Slinger Mini Quad, £100 | Age: 2+ | Available at: Argos and Very

BRONZE: Xootz Land Rover Discovery Electric Ride-On, £299.99 | Age: 3+ | Available at: Very


Best toy for role play/pretend play

GOLD: LeapFrog Build-a-Slice Pizza Cart, £59.99

MadeForMums Toy Awards Gold winner LeapFrog Build-a-Slice Pizza Cart
I like everything about it. I like playing with it with grownups and with my friends. It helps me learn new words and helps with my counting
Rupert, 3

Age: 3-5 | Available at: Very, Argos and John Lewis

MadeForMums Toy Awards Silver winner Barber Shop Playset and Bronze winner Smoby Maxi Cosi Quinny Twin Pushchair

SILVER: Melissa & Doug Barber Shop Playset, £34.99 | Age: 3+ | Available at: John Lewis, Very and Smyths Toys

BRONZE: Smoby Maxi Cosi Twin Pushchair, £35.99 | Age: 3+ | Available at: Argos

Shortlisted: Pretendables Bakery Set, My Everyday Routine Quiet Book by Little Camie, Le Toy Van Star Beauty Bag, Tiny Treasures Bear Baby Doll Car Set, Ashab by Zagazoo


Best toy vehicle

GOLD: Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Van, £39.99

MadeForMums Toy Awards Gold winner Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van
My son was really impressed with how fast the pizzas flew out of the side of the van. He had lots of fun playing with it
Louise, mum to Harry, 7

Age: 4+ | Available at: Argos, Very and Smyths Toys

MadeForMums Toy Awards Silver winner PAW Patrol The Mighty Movie Skyes Mighty Movie Jet and Bronze winner Bing Lights Sounds Fire Engine from Golden Bear

SILVER: PAW Patrol The Mighty Movie Skye's Mighty Movie Jet, £49.99 | Age: 3+ | Available at: Smyths Toys

BRONZE: Bing Lights & Sounds Fire Engine from Golden Bear, £29.99 | Age: 18 months+ | Available at:
Very, Amazon and Argos


Best sustainable/ethical toy

GOLD: Build Your Own Wallace & Gromit Rocket, £29.99

MadeForMums Toy Awards Gold winner Build Your Own - Wallace Gromit Rocket
This was a really fun project to build. It looks nice on my desk and I am proud I was able to do it myself
Emilia, 10

Age: 10+ | Available at: Build Your Own Kits and Amazon

MadeForMums Toy Awards Silver winner cuddlekind - Charlie the honey bear and Bronze winner Yello Eco Recycled Plastic Beach Play Set

SILVER: Cuddle+Kind – Charlie the honey bear, from £71 | Age: From birth | Available at: Cuddle+Kind

BRONZE: Yello Eco Recycled Plastic Beach Play Set, £7.99 | Age: 3+ | Available at: Amazon

Shortlisted: Pure Earth Collection Organic Sensory Toys, WWF Wild Scenes Tiger's Hang Out, Edx Education Green-n-Learn Whales Story Counters Set


Best wooden toy

MadeForMums Toy Awards Gold winners Le Toy Van Construction Cars and My 1st years - Personalised Kitchen and Washing Machine

JOINT GOLD: Le Toy Van Construction Cars, £29.95 (above, left)

I love my new digger toys. I can do so many things with them. I want to play with them all of the days!
Austin, 3

Age: 3+ | Available at: Le Toy Van and Amazon

JOINT GOLD: My 1st Years Personalised Kitchen and Washing Machine, from £150 (above, right)

I can tell my daughter will have plenty of years playtime ahead with this kitchen, it has already become a firm favourite
Emma, mum to Ada-Grace, 3

Age: 3+ | Available at: My 1st Years

MadeForMums Toy Awards Silver winner Play Store Wooden Toy Farm and Bronze winner Our Little World Activity Rocker And Play Gym

SILVER: Great Little Trading Company Play & Store Wooden Toy Farm, £75 | Age: 3+ | Available at: Great Little Trading Company

BRONZE: Our Little World Activity Rocker and Play Gym, £90 | Age: From birth | Available at: Argos

Shortlisted: The Very Hungry Caterpillar Wooden Shape Puzzle


Best soft toy over £20

GOLD: Peter Rabbit Luxury Soft Toy, £21.99

MadeForMums Toy Awards Gold winner Peter Rabbit Luxury Soft Toy
He’s nice, soft and cuddly
Rhys, 2

Age: From birth | Available at: Amazon and John Lewis

MadeForMums Toy Awards Silver winner BABY born Bear and Bronze winner Rainbocorns Mermaidcorn Surprise by ZURU

SILVER: BABY born Bear, £29.99 | Age: From birth | Available at: Zapf Creation, Argos and Very

BRONZE: Rainbocorns Mermaidcorn Surprise by ZURU, £24.99 | Age: 3+ | Available at: Smyths Toys, Argos and Amazon

Shortlisted: Furby, Baby Paws, Learning Resources Sing-Along Numberblock Five, Amazing Dress Up Talking Milo from Bandai


Best soft toy under £20

GOLD: My Little Pony 40th Anniversary Unicorn and Pegasus Plush, £14.99

MadeForMums Toy Awards Gold winner My Little Pony 40th Anniversary Unicorn and Pegasus Plush
She is very snuggly and I love hugging her. I want to keep her forever. She's my best friend
Sofia, 5

Age: 3+ | Available at: Amazon and Very

MadeForMums Toy Awards Silver winner DesignaBear Monkey Soft Toy and Bronze winner Animigos World of Nature Black and White Guinea Pig

SILVER: DesignaBear Monkey Soft Toy, £12 | Age: From birth | Available at: Argos

BRONZE: Animigos World of Nature Black and White Guinea Pig, £10.99 | Age: From birth | Available at: Amazon

Shortlisted: Biggies Super-Size Mega Plush


Best art/craft toy or kit over £15

GOLD: Clementoni Pen Creator Studio, £29.99

MadeForMums Toy Awards Gold winner Clementoni Pen Creator Studio
The amount of magic you can create inside a pen is so cool. All my friends will love their pens. I can make them all different and add the colours that they like
Tiya, 8

Age: 6+ | Available at: Smyths Toys

MadeForMums Toy Awards Silver winner Spirograph Junior and Bronze winner The Happy Puzzle Company WaxiDoodles

SILVER: Spirograph Junior, £19.99 | Age: 3+ | Available at: Smyths Toys and Toys R Us

BRONZE: The Happy Puzzle Company WaxiDoodles, £16.99 | Age: 3+ | Available at: Happy Puzzle Company and Amazon

Shortlisted: Creative Kids Spin & Splatter Paint Machine, Loomi Pals Combo Set from Bandai, Aquabeads Deluxe Craft Backpack


Best art/craft toy or kit under £15

GOLD: Rex London — Woodland stitching set, £6.95

MadeForMums Toy Awards Gold winner Rex London Woodland stitching set
I love sewing all the different colours and animals. It’s fun. I’d play with this again – it’s really cool
Evie, 4

Age: 3+ | Available at: Rex London

MadeForMums Toy Awards Silver winner Paint Pop Face Paints and Bronze winner HGL 3000 Piece Loom Twister Kit

SILVER: Paint Pop Face Paints, £9.99 | Age: 3+ | Available at: Amazon, Smyths Toys and Very

BRONZE: HGL 3000 Piece Loom Twister Kit, £8.99 | Age: 8+ | Available at: Gift Giant

Shortlisted: Crystal Art Buddies Kits


Best sensory toy

MadeForMums Toy Awards Gold winners LITTLE FOX Quiet Book by Little Camie and Scrunchems Neon Noodles

JOINT GOLD: Scrunchems Neon Noodles, £8.99 (above, left)

I like the colours and bobbly bits. I enjoyed swinging them around in the air and tying them in knots!
Seth, 5

Age: 3+ | Available at: Amazon

JOINT GOLD: Little Fox Quiet Book by Little Camie, from £44.95 (above, right)

My 20 month old has really enjoyed exploring this book, it has provided her with lots of fun and engaging experiences
Laura, mum to Imogen, 20 months

Age: 18-36 months | Available at: Little Camie

MadeForMums Toy Awards Silver winner Fat Brain PipSquigz and Bronze winner Jellystone Designs - Calm Down Bottle - Unicorn

SILVER: Fat Brain PipSquigz, £16.99 | Age: 6-24 months | Available at: Amazon

BRONZE: Jellystone Designs Calm Down Bottle — Unicorn | Age: 3+ | Available at: Halilit

Shortlisted: Our Little World Sensory Busy Board, PODSpop by PODS Play


Best educational/learning toy over £40

GOLD: Connetix 212 Piece Rainbow Mega Pack, £180

MadeForMums Toy Awards Gold Winner Connetix 212 Piece Rainbow Mega Pack
Oh I really like them, because they are fun. They allow me to be creative in an enjoyable way. They are easy to play with and I can’t wait to play with them again
Lucas, 12

Age: 3+ | Available at: Connetix Tiles

MadeForMums Toy Awards Silver winner My 1st years - Alphabet Spinner and Bronze winner Fisher-Price® Laugh & Learn® Mix & Learn DJ Table

SILVER: My 1st years — Alphabet Spinner, from £40 | Age: 12 months+ | Available at: My 1st Years

BRONZE: Fisher-Price Laugh & Learn Mix & Learn DJ Table, £54.99 | Age: 6-36 months | Available at: Argos, John Lewis and Smyths Toys

Shortlisted: Tonies Toniebox


Best educational/learning toy under £40

MadeForMums Toy Awards Gold Winner Orchard Toys Nutty Numbers and Orchard Toys Dinosaur Dig

JOINT GOLD: Orchard Toys Dinosaur Dig, £12 (above, left)

I liked the dinosaur and the hammer. Pulling the bones out with the hammer was fun!
Henry, 6

Age: 4+ | Available at: Orchard Toys, Amazon and Argos

JOINT GOLD: Orchard Toys Nutty Numbers, £9.75 (above, right)

I loved playing this game. I tried to make my path meet Mummy's so our squirrels could be friends. I like being a different squirrel each time
Cara, 4

Age: 4+ | Available at: Orchard Toys, Amazon and John Lewis

MadeForMums Toy Awards Silver winner Taf Toys - Bunny School - Match & Count and Bronze winner MEL Science hands-on experiments

SILVER: Taf Toys — Bunny School — Match & Count, £24.99 | Age: 18 months+ | Available at: Halilit and Amazon

BRONZE: MEL Science hands-on experiments, from £19.90 | Age: 5+ | Available at: MEL Science

Shortlisted: Glo Friends Bookworm Story Pack, SUSSED Purple, Learning Resources Design & Drill Rivet Pop Workshop, Alphablocks Phonics Fun, SmartGames — Safari Park Jr


Best toy featuring a TV/movie/book character

GOLD: Peek-a-boo Bing from Golden Bear, £29.99

MadeForMums Toy Awards Gold winner Peek-a-boo Bing from Golden Bear
My daughter regularly plays with it and enjoys cuddling him. She tries to hold down the ears and laughs when they pop up
Joanne, mum to Isla, 2

Age: From birth | Available at: Argos and Very

MadeForMums Toy Awards Silver winner CoComelon School Bus Ride On and Bronze winners Sambro Barbie Me Pedi Spa Party with Doll and Imaginext Jurassic World Ultra Snap Spinosaurus

SILVER: CoComelon School Bus Ride On, £32.99 | Age: 12 months+ | Available at: Smyths Toys

JOINT BRONZE: Sambro Barbie & Me Pedi Spa Party with Doll, £19.99 (above, top right)| Age: 6+ | Available at: Amazon and B&M

JOINT BRONZE: Imaginext Jurassic World Ultra Snap Spinosaurus, £59.99 (above, bottom right) | Age: 3+ | Available at: Amazon, Very and Smyths Toys

Shortlisted: Sonic Prime Action Figure 4 Pack from Bandai, Super Mario Rally Tennis, Learning Resources Numberblocks Friends One to Five


Best older baby toy

GOLD: Toomies NEW Hide & Squeak Eggs, £10.99

MadeForMums Toy Awards Gold winner Toomies NEW Hide Squeak Eggs
My son loves exploring them and discovering whether they rattle or squeak
Nicky, mum to George, 11 months

Age: 6 months+ | Available at: Argos and Smyths Toys

MadeForMums Toy Awards Silver Sense Grow Sensory Tissue Boxwinner and Bronze winner Melissa Doug Multi-Sensory Pineapple Soft Stacker Infant Toy

SILVER: Sense & Grow Sensory Tissue Box, £19.99 | Age: 5 months+ | Available at: Amazon and Bargain Max

BRONZE: Melissa & Doug Multi-Sensory Pineapple Soft Stacker Infant Toy, £22.99 | Age: 6 months+ | Available at: John Lewis, Amazon and Very

Shortlisted: Clementoni Soft Clemmy Space Rocket


Best baby activity mat/play mat/baby gym

GOLD: VTech 4-in-1 Tummy Time Fawn, £34.99

MadeforMums Toy Awards Gold Winner VTech 4-in-1 Tummy Time Fawn
My baby boy loves this toy and happily coos and chats to it as he plays. Whenever I lie him on the cushion, he kicks his legs in excitement and reaches to play with the toy attachments
Rebecca, mum to Albie, 4 months

Age: 3-36 months | Available at: Smyths Toys, Argos and Very

MadeForMums Toy Awards Silver winner Taf Toys - Urban Garden Foldable Gym

SILVER: Taf Toys Urban Garden Foldable Gym, £64.99 | Age: From birth | Available at: John Lewis, Halilit and Amazon


Best baby sleep aid toy

GOLD: VTech 3-in-1 Starry Skies Sheep Soother, £34.99

MadeForMums Toy Awards Gold winner VTech 3-in-1 Starry Skies Sheep Soother
My son enjoyed watching the lights at night and the soothing music helped him to drift off to sleep without any fighting
Robyn, mum to Elijah, 5 months

Age: From birth | Available at: Smyths Toys and Argos

SILVER: ZAZU Soother and Sleeptrainer Brody the bear, £39.99 | Age: From birth | Available at: Kidinn

BRONZE: Sleepy Time Duggee from Golden Bear, £24.99 | Age: From birth | Available at: Argos and Amazon

Shortlisted: Taf Toys Bedtime Kit, ZAZU Breathing Light Emmy the Elephant, ZAZU Sunset Projector Henry the Hedgehog


Best bath toy

GOLD: VTech 6-in-1 Bath Set, £24.99

MadeForMums Toy Awards Gold Winner VTech 6-in-1 Bath Set
My son was completely fascinated by every aspect of this toy
Jessica, mum to Reuben, 8 months

Age: From birth | Available at: Argos, Mamas & Papas and Smyths Toys

MadeForMums Toy Awards Silver winner Toomies Bath Barista and Bronze winner BB Junior Splash and Play Music Tug Boat

SILVER: Toomies Bath Barista, £22.99 | Age: 18 months+ | Available at: Amazon, Very and John Lewis

BRONZE: BB Junior Splash and Play Music Tug Boat, £9.99 | Age: 12-36 months | Available at: Amazon


Best walker, push-along or pull-along toy

GOLD: Vtech First Steps Baby Walker, £42.99

MadeForMums Toy Awards Gold winner VTech First Steps Baby Walker
My twins found this product very engaging. They loved the lights, music and the detachable phone, in particular, was a hit!
Anisha, mum to twins Devlukia and Krishan, 1

Age: 6-30 months | Available at: Argos and Smyths Toys

MadeForMums Toy Awards Silver winner Toomies Pull Along Peppa

SILVER: Toomies Pull Along Peppa, £22.99 | Age: 18 months+ | Available at: ELC


Best teething toy

GOLD: Sophie la girafe, £15.99

MadeForMums Toy Awards Gold winner Sophie la girafe
My son has been enjoying this toy every day! I’ve seen him play with it, squeeze it to make it squeak and use it for teething. He’s very happy when Sophie comes out of the change bag!
Selina, mum to Ellis, 7 months

Age: From birth | Available at: John Lewis, Boots and JoJo Maman Bebe

MadeForMums Toy Awards Silver winner Fruit Veggies Teethers - OliCarol and Bronze winner Original Teething Toy

SILVER: Oli&Carol Fruit & Veggies Teethers, £14.90 | Age: From birth | Available at: Bambino Baby

BRONZE: Matchstick Monkey Original Teething Toy, £12.99 | Age: 3 months+ | Available at: Matchstick Monkey, Amazon and John Lewis

Shortlisted: Mizzie The Kangaroo — Mini Mizzie, Jellystone Designs — Rainbow Stacker and Teether Toy


Best outdoor/garden toy

GOLD: Kickmaster Quick Up Football Goal & Target, £19.99

MadeForMums Toy Awards Gold winner Kickmaster Quick Up Football Goal Target
I love my goal. My friends and I play this and have lots of fun. It’s the best!
Alfie, 6

Age: 5+ | Available at: Amazon, Very and Jackstone House

MadeForMums Toy Awards Silver winner Toys Growable Adventure Climbing frame and Bronze winner Shot Insanity Motorized Rage Fire 72 Darts by ZURU

SILVER: TP Toys Growable Adventure Climbing Frame, £169.99 | Age: 12 months+ | Available at: Argos

BRONZE: X-Shot Insanity Motorized Rage Fire (72 Darts) by ZURU, £49.99 | Age: 8+ | Available at: Argos and Amazon

Shortlisted: Gel Blaster Surge, X-Shot Hyper Gel HPG-700 Blaster (20,000 Hyper Gel Pellets) by ZURU


Best portable/travel toy

GOLD: SUSSED Green, £9.99

MadeForMums Toy Awards Gold winner SUSSED Green
I like Sussed a lot! It was fun to play with my family
Kasper, 8

Age: 8+ | Available at: Not on the High Street and Amazon

MadeForMums Toy Awards Silver winner Learning Resources Kanoodle Pyramid and Bronze winner Spirograph Doodle Pad

SILVER: Learning Resources Kanoodle Pyramid, £24 | Age: 7+ | Available at: Amazon and Learning Resources

BRONZE: Spirograph Doodle Pad, £19.99 | Age: 8+ | Available at: Amazon


Best toy for active play

GOLD: "The Adventure Gym" by The Learning Tower Company, from £89.99

MadeForMums Toy Awards Gold winner The Adventure Gym by The Learning Tower Company
It's so cool. We can climb and jump off. We can even use it for car ramps. Look how fast they go!
Joshua, 4

Age: 6 months+ | Available at: Learning Towers

MadeForMums Toy Awards Silver winner Edx Education Whizzy Dizzy and Bronze winner Dyson Cordless Vacuum by Casdon

SILVER: Edx Education Whizzy Dizzy, £109.99 | Age: 3-8 | Available at: Shop Edx

BRONZE: Dyson Cordless Vacuum by Casdon, £25 | Age: 3+ | Available at: Amazon, John Lewis and Argos

Shortlisted: Glo Friends Wigglebug Plush


Best video game

GOLD: Peppa Pig World Adventures from Outright Games, £34.99

MadeForMums Toy Awards Gold winner Peppa Pig World Adventures from Outright Games
I love my new Peppa game. I can play by myself and don't need help from Mommy or Daddy
Orla, 4

Age: 3+ | Available at: Outright Games

MadeForMums Toy Awards Silver winner Gigantosaurs Dino Kart from Outright Games and Bronze winner PAW Patrol Grand Prix from Outright Games

SILVER: Gigantosaurs: Dino Kart from Outright Games, £34.99 | Age: 3+ | Available at: Outright Games

BRONZE: Paw Patrol: Grand Prix from Outright Games, £34.99 | Age: 3+ | Available at: Outright Games


Best fiction book

GOLD: Monster Support Group: The Werewolf's Tale, £8.99

MadeForMums Toy Awards Gold winner Monster Support Group The Werewolfs Tale
I love it. I really like the monsters and the meaning behind the story
Zxavian, 7

Age: 7+ | Available at: Amazon and Bookshop.org

MadeForMums Toy Awards Silver winner Emerald and the Ocean Parade from Oxford Childrens Books OUP and Bronze winners Juniper Mae Knight of Tykotech City and Outside Chance Dont Doubt the Rainbow 2 by Anthony Kessel

SILVER: Emerald and the Ocean Parade, £9.99 | Age: 5+ | Available at: Amazon

JOINT BRONZE: Juniper Mae: Knight of Tykotech City, £9.99 (above, top right) | Age: 7+ | Available at: Amazon and Bookshop.org

JOINT BRONZE: Outside Chance (Don’t Doubt the Rainbow 2), £6.99 (above, bottom right) | Age: 11+ | Available at: Amazon and Crown House Publishing

Shortlisted: Marv and the Killer Plants, Pick a Story: A Superhero Mermaid Dragon Adventure


Best non-fiction book

GOLD: LIFESIZE Deadly Animals, £8.99

MadeForMums Toy Awards Gold winner LIFESIZE Deadly Animals
It was so exciting to learn about all the animals. I love the pictures – they are so fun to look at
Freddie, 4

Age: 3+ | Available at: Amazon and Harper Collins

MadeForMums Toy Awards Silver Little Experts Why Money Matters winner and Bronze winner Very Short Introductions for Curious Young Minds Robots Gadgets and Artificial I

SILVER: Little Experts: Why Money Matters, £9.99 | Age: 6+ | Available at: Amazon and Harper Collins

BRONZE: Very Short Introductions for Curious Young Minds: Robots, Gadgets, and Artificial Intelligence, £7.99 | Age: 9+ | Available at: Amazon and OUP

Shortlisted: Wonderfully Wired Brains by Louise Gooding, and illustrated by Ruth Burrows


What are the MadeForMums Toy Awards about?

The MadeForMums Toy Awards are all about celebrating the best in children’s toys, from toys for newborns to toys for pre-teens – and all ages, stages and genres in between.

We're known here at MadeForMums for our expert, honest and thorough product reviews, and we’ve brought those same standards to our Toy Awards – knowing that the award of a winner’s badge from us will be recognised both by parents and major retailers as a sign of outstanding quality and play potential.

How are the toys judged?

We want to recognise the great toys that entertain, educate and excite children of all ages and stages, so we divided all our award entries into 46 different categories, tested them rigorously, shortlisted the very best of them, and then judged our shortlist on their play potential and value for money.

We also created 15 Editor’s Choice awards – to showcase the toys that our editors thought had something about them that was particularly special.

Who were the judges?

Of course the best people to rate toys are the children who play with them, so we recruited a panel of 490 child judges, ranging in age from 12 weeks to 14 years, and set them (and their parents) the arduous task of playing with our toy entries and telling us exactly what they thought of them. And they certainly told us EVERYTHING!

We also had several judging days held at MadeForMums HQ, where all the shortlisted toys were tested, evaluated and scored by the expert members of our MadeForMums Toy team and editorial writers who specialise in product reviews, and helped out by guest judge Rachael Simpson-Jones from Toy World.

With thanks to Gemma Cartwright, Christy McGhee, Helen Brown, Jenny Yu, Danielle Graph, Janet Mtima, Jordan Edmonds-Moore, Emma Onuma, Pranesha Patel and all our amazing child testers and judges

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Authors

Emily Longman WallDigital Content Producer

Emily is the Digital Content Producer at MadeForMums and creates editorial and video content across the brand. She also edits the weekly editorial newsletter, oversees our reviews process and loves creating our craft articles and videos. She specialises predominantly in car seats and pushchairs, and has yet to meet a buggy she couldn’t fold! With a 1st class degree in History, she always researches topics thoroughly to find the best recommendations for parents.

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