Prima Baby Awards 2015 – Boys Toddler Fashion

M&S, Frugi and Little Bird battle it out for the top spots


Gold Award Winner – M&S

Marks & Spencer aims to give children freedom to run around and get clothes mucky, so it’s no wonder that its clothes are hardwearing, good quality and comfortable.


The high street retailer brings comic strip prints, nautical themes and superhero characters to its boys collection.

Various prices, M&S


Silver Award Winner – Frugi

Think cute and cuddly in all different hues and you can imagine Frugi boys’ range. 

With animal motifs and bright, quirky illustrations, the British brand has managed to make its collection fun, soft and durable.

Various prices, Frugi 


Bronze Award Winner – Little Bird for Mothercare

The Little Bird range at Mothercare is designed by Joolz Oliver, wife of TV chef Jamie Oliver.

In on-trend retro 70s/80s style, you’ll find rainbows, stars and stripes and multicoloured braces – yes!

Various prices, Little Bird

Also shortlisted:


Slugs & Snails


Baby K for Mothercare


Would you like more award-winning stuff?

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