Prima Baby Awards 2016 – Baby Toy, 0-12mths

The results are in! The Prima Baby Panel have voted their favourite baby toys for 0-12 months.


Gold award winner (joint) – Lamaze Shine & Sounds Shelly 

Brightly coloured snail with mesmerising illuminated mirror to encourage babies to focus and explore, as different tunes play and characters magically appear.


You can buy this product for £17.99 from Toys R Us, Amazon

Gold award winner (joint) – Vtech Baby Little Friendlies Musical Soft Ball


Full of textures for your baby to explore, plus bright colours and bold characters for plenty of visual stimulation.

You can buy the Vtech Baby Little Friendlies Musical Soft Ball for £15.99 from The Toy Shop, Amazon, Argos

Silver award winner – LeapFrog My Pal Scout and My Pal Violet 


You can buy this product for £19.99 from Leap Frog, Toys R Us, House Of Fraser, Amazon, Tesco

Bronze award winner (joint) – Babybundle Safebreathe Patch & Hoppy


You can buy the Babybundle Safebreathe Patch & Hoppy for £14.99 from Baby Bundle

Bronze award winner (joint) – Fisher-Price Newborn-to-Toddler Play Gym 


You can buy the Fisher-Price Newborn-to-Toddler Play Gym for £56.99 from Argos, Toys R Us, Tesco

Also shortlisted:


Ambi Activity Case

Mam Friends Range

Nuby Twista Ball Teether

Skip Hop Explore & More Rattles

Splash About Splash Pals


Want more award-winning products, we’ve got that covered:

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