MadeForMums Awards 2020 shortlist announced

Our MadeForMums 2020 Awards judging has begun! Here are all the products shortlisted and battling it out for the parenting industry's most demanding awards...

2020 Awards shortlist

The MadeForMums Awards 2020 shortlist is in, and this year we’ve got some fantastic contenders.


We’ve been rigorously testing products for 10 years and our awards recognise and reward the very best products, brands and services currently available for parents.

As we lead into the new year, we will be judging thousands of products with professional testing, celebrity/influencer judging and at-home parent trialling.

All our shortlisted entrants for our 2020 awards are detailed below…

Shortlist for best Pushchairs

Newborn pram/pushchair under £700

ABC Design Salsa 4 Air, Didofy Cosmos, BabyZen YOYO+, Out’n’About Nipper single

Newborn pram/pushchair over £700

Didofy Lotus, Mamas & Papas Ocarro, Bugaboo Fox, Junior Jones J-Carbon, Cybex Priam

Travel system package under £500

Didofy Cosmos, Versatrax i-Snug ramble xl, CBX Leotie Lux, Red Kite Push Me Savanna, Infababy Primo i-Size Travel System, Infababy Ultimo 3-Wheel 3in1 travel system

Travel system package over £500

Mamas & Papas Ocarro, Bugaboo Fox and Bugaboo Turtle travel system, Silver Cross Pacific Autograph, Cybex Priam, Ickle Bubba Aston Rose, Cosatto Giggle Quad 3-in-1 pram and pushchair, Quinny VNC Hux Carrycot, Maxi-Cosi Pearl Pro i-Size and 3-wayFix base

Most compact-folding pushchair

Junior Jones J-Tourer, City Tour 2, iCandy Lime, Bugaboo Ant, Infababy Ezeego Stroller

Double or convertible buggy

Silver Cross Wave, Kids Kargo Duel DS, iCandy Peach, Bugaboo Donkey 2, Baby Jogger City Tour 2 Double

Lightweight stroller

Micralite ProFold, Joie tourist, The Red Kite Baby Co Ltd PUSH ME QUATRO, BABYZEN YOYO+ 6+, Chicco OhLaLa2, Allis Baby Plume Lightweight Stroller

Pushchair accessory

The Blinky Company Blinky, Baby Uma Premium Leather Style Buggy Clips (2 Pack), Lascal Buggyboard

Shortlist for best Carriers, Slings and Wraps

Baby carrier under £85

The Red Kite Baby Co Ltd Ara Carrier,  Boppy ComfyFit, ErgobabyErgobaby Embrace Newborn Carrier,  Infantino Cuddle Up Hoodie Carrier,  Infantino Flip Advanced 4 in 1 Convertible Carrier,  SleepyNico Baby Carrier

Baby carrier over £85

BabyBjörn Baby Carrier Move, HoodieCarrier, SleepyNico Toddler Carrier, The Najell Original Carrier, Tula Explore Baby Carrier, SleepyNico Baby Carrier, Ara Carrier, Infantino Flip Advanced 4 in 1 Convertible Carrier, Infantino Cuddle Up Hoodie Carrier, Boppy ComfyFit, Ergobaby Embrace Newborn Carrier


Amawrap Baby Sling, Izmi Baby Wrap, Lifft Stretchy Wrap

Shortlist for best Sleep & Nursery product

Baby monitor

Nanit HD Baby Monitor and Sleep Tracker, Snuza® HeroMD, Owlet Sock + Cam, Lollipop Smart WiFi-Based Baby Camera, Angelcare AC527 Baby Movement Monitor with Video And Sound, MOTOROLA MBP30A Digital video baby monitor, Motorola MBP846 Connect – Smart Baby Video Monitor, Angelcare AC327 Baby Movement Monitor With Video and Sound

Bedside/co-sleeper crib

SnüzPod 3 Bedside Crib, Joie kubbie sleep, daydreamer, Shnuggle Air Bedside Crib, Venture Hush Bedside Crib, Iora, Chicco Next2Me Magic, Chicco Next2Me, Purflo ‘Keep Me Close’ Breathable Bedside Crib, Tutti Bambini CoZee Air Bedside Crib, BabyHub NeoSpace Bedside Crib

Portable sleeper – basket, pod, carrycot

Sleepyhead Deluxe+, Tommee Tippee Sleepee Baby Moses Basket, Babymoov Doomoo Cocoon, Chicco Baby Hug 4-in-1, Kally Baby Nest

Nursery accessory – day

Flexi Air 3, Bellybambino Basket, Venture All Stars Playpens, Perfectly Padded Baby Playmat, Wooden Baby Gym & Charms Set, Venture All Stars JOY Playpen,  Talltape

Nursery accessory – sleep

Interactive Baby Walker, Groegg2, Silentnight Safe Nights Knitted Crochet Edge Blanket, Shnuggle Moonlight, Sleepyhead Deluxe+

Night-time comforter/sleep aid

Bullabaloo Satin Comforter 2 Pack, Tommee Tippee Rechargeable Light and Sound Sleep Aid, Skip Hop Cry-Activated Soother, MAM Perfect Night 0+ Soother, First Light: Miffy and friends

Baby & child sleepwear

ErgoPouch Cocoon Swaddle, Tommee Tippee Snuggle, ErgoLayers, The Original Grobag, sleep bag 6-18 and 18-36 month, Merino Kids Go Go Sleeping Bag, SnuggleBoo Sleeping Bag, Owli Sleeping Guru Swaddle/Sleeping Bag, SnuggleBoo Sleepsuit, Swaddle UP, SlumberOrganix Sleeping Bag with Removable Sleeves 70cm

Baby & toddler sleeptime product

Cosi bed sheet, Snüzpouch Nappy Changing Sleeping Bag, SnüzSurface Adaptable Cot Bed Mattress, Alteya Organic Calming Aromatic Mist 110ml, Sleepyhead Deluxe+, Silentnight Safe Nights Alphabet Baby Sleep bag, Babymoov Dreamy Sleep trainer, ClevaFoam® Pocket Sprung Mattress, Daydreamer Blinds Velcro Stick On Adjustable Blackout Blind – Twin Pack

Baby bouncer / Swing / Seat

Graco UK All Ways Soother, Cocoonababy, The Red Kite Baby Co Ltd Rocki, Maxi-Cosi Kori, BABYBJÖRN Bouncer Bliss

Shortlist for best Nappies, Changing & Bottom products

Newborn/infant nappies – sizes 1 & 2

Mamia Ultra Dry Air System™ Newborn Nappy- Size 1, Asda Little Angels Newborn Nappies, Lupilu Newborn Nappies 2-5kg (Size 1), Lupilu Newborn Mini Nappies 3-6kg (Size 2), Bamaboo Eco-friendly Nappies, Mum & You Nappychat Nappies Size 2

Baby nappies – sizes 3 & 4

Asda Little Angels Comfort & Protect Nappies,  Lupilu Maxi Nappies 7-18kg (Size 4),  Lupilu Maxi Nappies Plus 9-20kg (Size 4+),  Lupilu Midi Nappies 4-9kg (Size 3),  Mamia Ultra Dry Air System™ Nappy- Size 3,  Mamia Ultra Dry Air System™ Nappy- Size 4,  Mamia Ultra Dry Air System™ Nappy- Size 4+,  Maxi / Maxi Plus Nappies Active 4/4+,  Midi Nappies Active 3

Toddler nappies – sizes 5 & 6

Ontex 27 Junior / Junior Plus Nappies Active 5/5+, Ontex XL Nappies Active 6, Mamia Ultra Dry Air System™ Nappy- Size 5, Mamia Ultra Dry Air System™ Nappy- Size 5+, Mamia Ultra Dry Air System™ Nappy- Size 6, Mamia Ultra Dry Air System™ Nappy- Size 6+,Asda Little Angels Comfort & Protect Nappies, Lupilu Junior Nappies 11-25kg (Size 5),Lupilu Junior Nappies Plus 13-27kg (Size 5+), Lupilu Extra Large Nappies 15+kg (Size 6), Lupilu Extra Large Nappies Plus 16+kg (Size 6+)

Pants style nappy

Mamia Ultra Dry Air System™ Nappy Pants- Size 5, Mamia Ultra Dry Air System™ Nappy Pants- Size 6, Mamia Ultra Dry Air System™ Nappy Pants- Size 4, Asda Little Angels Comfort & Protect Nappy Pants, Lupilu Junior Active Plus Pants 13-20kg (Size 5), Lupilu Extra Large Active Plus Pants 16+kg (Size 6)

Eco-friendly nappies

EasyFit STAR, miosolo all-in-one reusable nappy, Bamaboo Eco-Friendly Nappies

Changing bag

Bubble & Pop baby changing bag, Lea Backpack, PacaPod Ltd Saunton (Latte)

Changing mat/pad

Mama Shack Baby Changing Mat, The Wriggler portable changing mat, Bumbo Changing Pad

Nappy changing accessory

vital baby® HYGIENE™ odour-trap™ nappy disposal system, Tommee Tippee Twist and Click Advanced Nappy Disposal Sangenic, Twist and Click room spray, Skip Hop Nursery Style Steel Nappy Pail, Lupilu Nappy Sacks, Niamhs Neverland Nappy Wallet

Nappy rash product

Bepanthen Nappy Care Ointment 30gr, Alteya Organic Diaper Rash Cream 90ml, My Expert Midwife No Harm Bum Balm

Wet wipes

Aldi Mamia Sensitive Baby Wipes 64pk, Aldi Mamia Fragranced Baby Wipes 64pk, Aldi Mamia Extra Sensitive Baby Wipes, Toddler Wipes, Lupilu Baby Wipes – Sensitive, Lupilu Baby Wipes Newborn, Lupilu Baby Wipes – Comfort, Lupilu Kids Moist Toilet Tissue Melon, Bamaboo Biodegradable Wet Wipes

Biodegradable/ Eco-friendly Wet Wipes

Aldi Mamia Biodegradable Baby Wipes 60 pk, Aqua Wipes 100% Biodegradable Plastic Free Baby Wipes 64pk, Bamaboo Biodegradable Wet Wipes,CannyMum Bamboo Cloth Baby Wipes (100 wipe pack), Cheeky Wipes Reusable Cloth Baby Wipes – All-In-One Kit, Kinder by Nature Natural Unscented Baby Wipes, Kit & Kin biodegradable baby wipes, Mum & You 100% biodegradable baby wipes, My Happy Planet 100% Biodegradable Plastic-free Eco Wipes, Natracare Organic Baby Wipes, Bambino Mio reusable wipes

Potty & toilet training product

Pote Plus – My First WC, Bumbo Step ‘n’ Potty, Splash About Splash Jammers, Skip Hop Made For Me Potty, Potette, NubyMy Real Potty

Shortlist for best Mealtime products

Highchair & booster seat

Baby Snug and Activity Tray, Bumbo Multi seat, Peg Perego Tatamia, Maxi-Cosi Minla

Weaning and feeding product

Tidy Tot Cover & Catch, Bibetta Wipeezee® collection, Quick Cook Food Maker, Babycook Neo, Skip Hop Slide and Store Tray and Containers, YummyBoo feeding bib, NatureBond Baby Fruit & Food Feeder, ClevaFeed™

Cup / Beaker

Tommee Tippee No Knock Cup, Babycup First Cups, Tritan Grip N Sip Cup

Cutlery & tableware

Mamma & Bambino Silicone bowl and spoon set, ThermoSpoon, bamboo bamboo elephant suction plate, Babycup First Cups, vital baby® NOURISH™ power™ suction plate and bowl, The Bear Plate, Nuvita Easy Eating Bowl and Plate Set

Shortlist for best Baby & Kids food

Baby food

Mamia Red Burst, Mamia Tomato Wheels, Heinz for Baby Strawberry & banana & raspberry & apple,  Heinz for Baby Swwet Potato & chicken & veggies

Organic baby food

Lupilu Organic Meal Food Pouches – Stage 2 Vegetable Casserole with Chicken & Rice, Lupilu Organic Meal Food Pouches – Stage 2 Pasta Bolognese, Little Tummy – Chickpea Cauliflower & Kale, Little Freddie 6m+ Greek Style Yoghurts

Baby breakfast food

Mamia Greek Yogurt -Berry, Mamia Breakfast Pouch – Mango, Heinz for Baby Summer Fruit Porridge

Organic baby or toddler snack

Organix Melty Veggie Sticks, Lupilu Organic Carrot Sticks – Stage 4 Multipack, Heavenly Baby Yummy Wafer Wisps, Apple Spinach & Kale, Little Freddie Smoothies

Toddler and child food

Organix Cocoa & Vanilla Gruffalo Biscuits, Lupilu Organic Tray Meals – Stage 4 Pasta Bolognese, Little Dish fresh toddler meals, Annabel Karmel Chilled Meals, Nim’s Kids’ amazing apple crisps

Shortlist for best Health & Wellbeing product

Hero health product for babies & children

WASuP sting relief, Skin Salvation, Brush-Baby BabySonic, Bio-Kult Infantis, Puressentiel Anti-Lice Treatment Lotion, New Edition Baby Hand Sanitiser

Hero health product for parents

Puressentiel Rest & Relax Air Spray, Deep Freeze Pain Relief Cold Patch, Puressentiel Purifying Air Spray, Lola&Lykke® Core Restore Postnatal Support Band, First Days Maternity Supplies Large Peri Bottle

Home safety product

Milton Antibacterial Surface Spray, Jackloc MK2

Humidifier/Air quality product

Blueair Blue Pure 411, Babymoov Hygro(+) Humidifier, Airthings Wave Mini Air Quality Monitor

New mum toiletries & products

Natracare Natural Maternity Pads, Bloom & NoraBloomer Reusable Sanitary Pads, WELEDA Nursing Oil, NESSA Organics Vagina Victory Oil

Soothers & dummies

Tommee Tippee ultra-light silicone soother, MAM Comfort 0+M Soother 2pk, MAM Night 0+ Soother

Teethers & teething products

Sophie la girafe original teether, MAM Teethers (Lucy, Max & Ellie), Brush-Baby Chewable Toothbrush, Matchstick Monkey Lion Teether, Matchstick Monkey Antimicrobial Monkey Teether, Nuby Lots a Loops, Mizzie The Kangaroo – Baby Teething Toy 100% Natural Rubber

Teething remedies

Ashton & Parsons Teething Powders, Ashton & Parsons Teething Gel, Teetha Teething Granules 24 Sachets, Bonjela Soothing Teething Gel

Shortlist for best Breastfeeding and Bottlefeeding products

Breastfeeding balms and products

First Days Maternity Supplies 100% Natural Nipple Balm, NESSA Organics Nipple SOS, Essentiel Vie by Jeunvie Nipple Cream, Lola&Lykke® Curved Bamboo Nursing Pads,  My Expert Midwife No Harm Nipple Balm

Breastfeeding top/cover

Juno Jack’s The ‘Lola’ Breastfeeding Hoodie, The Bshirt Lift the Flap, Stylish Mum Breastfeeding Hoodie and matching Baby Hoodie

Electric/battery breast pump

Tommee Tippee Made for Me Single Electric Breast Pump, Medela Freestyle Flex, vital baby® NURTURE™ flexcone™ electric breast pump, Elvie Pump, Medela Swing Flex Premium, Nuby Ultimate Double Electric Breast Pump

Manual breast pump

Pumpd by New Edition NZ, Tommee Tippee Made for Me Single Silicone Breast Pump and Let Down Catcher, MAM UK Manual Breast Pump

Maternity/nursing bra

Anita Maternity Miss Anita (5010), Bravado Designs Body Silk Seamless Nursing Bra, Hotmilk Lingerie Temptation Nursing Bra

Baby bottle

vital baby® NURTURE™ breast like feeding bottle, Tommee Tippee Closer to Nature, MAM UK Easy Start Bottle Set Large, Haberman Suckle Feeder, Nuby Reduce Reflux Bottle

Bottlefeeding accessory

Labelistas, Tommee Tippee Perfect Prep Day & Night, kiddo’z


vital baby® NURTURE™ pro UV steriliser & dryer, Tommee Tippee Advanced Electric Steriliser and Dryer, MAM Electric Steriliser & Express Bottle Warmer, Babymoov Turbo Pure 2-in-1 Steriliser/Dryer

Shortlist for best Baby Bathtime and Skincare products

Baby & child bath and body wash

Scrubbingtons – Complete Range, Alteya Organic Kids & Baby Wash 250 ml,  Oilatum Soothe & Protect Bath Foam,  Oilatum Soothe & Protect Head to Toe Wash, Mamia Bedtime Bath, Lupilu Baby Bath

Baby & child shampoo and hair care

Lupilu Baby Shampoo, Once Upon A Foxx Foaming Shampoo, Dalin baby shampoo classic-200ml/750ml, Dalin Detangling Spray 200ml

Baby & child skincare product

Wrapped in Love Calming Anti-Pollution Baby Face Cream, Oilatum Soothe & Protect Head to Toe Wash, Baby Derma White Mallow Body Lotion, Alteya Organic Kids & Baby Lotion 110 ml, Epaderm Junior, Dalin Baby Cologne 150ml, Dalin Light Oil Spray 200ml, Lupilu Baby Lotion, Mum & You Baby Explorer Face the Day Stick

Baby skincare brand

Oilatum Junior Range, Weleda Baby, Burt’s Bees Baby, Organic Babies, Bloom and Blossom Very Hungry Caterpillar Bath Book & Bedtime Range

Baby bathtime accessory

Lupilu Safety Cotton Buds, Baby Organic Bamboo Hooded Towel and Mitten, Dalin Nature’s Triple Touch Baby Oil –  Olive Avocado and Almond oils 200ml, Tommee Tippee Splashtime Bath Toys, Bamboo Apron Baby Bath Towel, ClevaBath™, Cuddledry Handsfree Towel

Shortlist for best Pregnancy products

Hero pregnancy health product

Babycare TENS Elle TENS Plus, Shhleep Mist & Foot Oil, Lola&Lykke® Maternity Bamboo Belly Band, Pregnancy & C-Section Deluxe Box, BirthBag, First Days Maternity Supplies Perineal Cold Packs, Spatone Apple with Vitamin C 28 Day, Spritz for Bits, Pregnancy Sprays Essentials Kit

Pregnancy & maternity fashion

Audrey Maternity and Nursing Dress, Flawless Mesh Leggings, Organic Cotton Over Bump Maternity Jeans,

Pregnancy skincare & toiletries

Bio-Oil Specialist Skincare Oil, Botanico Vida Omega Oil, My Expert Midwife Mum To Be Gift Set

Pregnancy/nursing pillow

Silentnight Body Support Pillow, ClevaMama® Therapeutic Body & Bump Maternity Pillow, bbhugme Pregnancy Pillow, bbhugme Nursing Pillow

Stretchmark cream

First Days Maternity Supplies Super Stretch Lotion, NESSA Organics Scar Saviour, My Expert Midwife Fantastic Skin Elastic

Shortlist for best Family Travel services and products

Family holiday provider

Tots Exclusive Experience resorts, Ski Beat, Oliver’s Travels

Family travel product under £15

Science of Skin Solution for Bites, TotsBots Reusable Swim Nappy, Llamas in Pyjamas, Landmark Lotto, Splash About New Happy Nappy, Litecup Baby

Family travel product £15 – £30

Babiator Sunglasses, Bambino Mio swim set, Go Splash Swim Vest, Splash About UV Sun & Sea Suit, monkey monkey Olivia, Timeout Bags Travel Activity Packs for Kids, Magic WhiteBoard Folding Magic Magnetic Whiteboard Easel

Family travel product over £30

Seat to Sleep Travel Nest, SnoozeShade Plus Deluxe, The Babynomade Protect, CarGoSeat, Osprey Poco AG Plus, PuroQuiet Active Noise Cancelling Headphones, Sleepyhead Cabana Kit

Travel cot

Sleep&Go, Joie kubbie sleep, Venture Roma Travel Cot, Featherlite Travel Cot

Shortlist for best Books, Gifts, Subscriptions and Apps

Baby & toddler book

Thames & Hudson How to Light Your Dragon,Thames & Hudson A Song for Bear, Taf Toys Kimmy Koala Tummy Time Book, Usborne Publishing That’s not my flamingo…

Preschool book

Egmont UK Ltd Captain Sparklebeard, Egmont UK Ltd The Book Without a Story, Egmont UK Ltd Lifesize, My Busy Bots School Starter Toolkit, From You To Me The Great Alien Cake Off, The Usborne Book of the Moon

Book for children 5-8 years old

DK Ask a Scientist, Thames & Hudson The Star in the Forest, Egmont UK Ltd The Naughtiest Unicorn, Miffy x Rembrandt, From You To Me CH1P

Book for children 9-12 years old

Thames & Hudson We Are Artists, Piccadilly Press Cookie! and the Most Annoying Boy in the World, Egmont UK Ltd The Land of Roar, Egmont UK Ltd A Pocketful of Stars,The Unworry Book

Children’s book series

From You To Me WOW! Birthday books, Usborne Touchy-Feely Sound Books

New baby gift / Keepsake

Memories of Growing Up – Talltape, Twiddle Ons, From You To Me Welcome to the World, Meminio Memory Case

Subscription / gift box and services

Little Fawn Box – Subscription Box for Mum & Baby, Mysteries in Time – Bumper Box, Freya: The Positive Birth Company App, Banjo Robinson, ecocobox Mum and Baby Discovery Subscription, Whirli, Mum & You nappies, wipes & toiletries subscribe & save subscriptions

Shortlist for best Children’s Fashion

Childrens’ clothing range

Toby Tiger Autumn/Winter 2019, Sock Ons, Wet Wednesdays Fleece Lined Jacket & Dungarees Set, Kidunk Clothing System,  Alex and Alexa,

Childrens’ shoe range

Mocc Ons, Start-Rite School Shoes, Newport H2, Step Ons, Bobux AW19 Collection

Newborn and baby fashion range

Silver Cross Babywear, Emile et Rose Spring Summer 2020 Collection, ZIPPYUP babygrow, My First Frugi

Shortlist for Special Awards

Everyday parenting essential

Skip Hop Silver Lining Cloud 2-in-1 Activity Floor Seat, Kleynimals Baby Rattle, Premium Leather Style Buggy Clips by Baby Uma (2 Pack), BabyBoo DribbleBoo Bandana bib, Mummy Loves Organics Little Ones essential oil blends for children, Thumble Baby Care Baby Nails New Baby Pack

Can’t live without parenting product

Ashton & Parsons Teething Powders, Sockatoos – 100% cotton trousers with unique built-in socks, Tommee Tippee Perfect Prep Day & Night, MAM Night 0+ Soother, Annabel Karmel’s New Complete Baby & Toddler Meal Planner

Sustainable/eco-friendly product

Whirli, Dalin Concentrated Softener 1500ml, TotsBots EasyFit STAR Reusable Nappy, Weleda Calendula Body Lotion, Rex London Eco-Friendly PLA Drinks Storage Can

Technology products for babies and families

Freya: The Positive Birth Company App, Annabel Karmel’s Baby & Toddler Recipe App, Noisy Book

Innovation of the year

Minimello Organic cotton bedding set – Mint Dinosaurs, Toddler size, The Positive Birth Company Digital Pack, Cybex e.PRIAM, Nuby UV Dummy Steriliser, Buggybee, didofy Lotus, Owlet Smart Sock, HottMitt

Parenting brand of the year

Silver Cross, Tommee Tippee, The Positive Birth Company Digital Pack, Venture UK, bamboo bamboo, Annabel Karmel’s Chilled Meals for Toddlers and Children, Mamia


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