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Best Christmas toys 2026: 40+ must-have toys for kids, chosen by experts

From Pokémon and Toy Story 5 to squishies, interactive pets and LEGO, these are the Christmas toys experts are backing for 2026.

collection of must-haves toys for kids for Christmas 2026. items includes a tiger toy, a toniebox, a Lego K Pop creature and a play kitchen

Published: October 14, 2026 at 2:00 PM

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Christmas is just around the corner, and the biggest toy retailers have revealed the presents they expect to top children's wish lists in 2026. If you haven't started Christmas shopping yet, now could be a good time to get going. Research from Hamleys suggests the week commencing 12 October marks the unofficial start of the festive shopping season.

But don't panic if you're still making your list, we've rounded up the toys retailers and our own family testers think will be the biggest hits this year to help you find the perfect presents.

Hamleys, Argos, Smyths Toys and The Entertainer have all revealed their expert Christmas toy predictions, alongside new launches from Mattel and True Toys. We're already seeing some clear themes emerge, from Pokémon and Toy Story 5 to interactive pets, sensory toys and nostalgic gifts designed to tempt grown-ups too.

We'll continue updating this guide as more retailers reveal their Christmas picks and our MadeForMums child testers get their hands on this year's biggest launches.

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Must-have Christmas toys 2026 at a glance

Big-ticket Christmas toys

Sensory, interactive and electronic toys

Character toys and playsets

Construction, creative and screen-free toys

Family games and stocking fillers

How do experts pick their top Christmas toys?

Christmas toy lists aren't simply collections of the newest launches. Retail buying teams spend months monitoring sales, new releases, entertainment trends and the toys generating excitement among children and families.

Selections are normally based on the biggest, best and trendiest moments of the year, and there have been plenty of those. Popular TV shows and social media moments can play a part, as well as the latest advancements in toy technology.

Last year was all about 90s nostalgia, think Sylvanian Families and Hot Wheels, while simple screen free toys, such a pretend air fryers and pizza ovens also proved popular.

For 2026, there's a renewed interest in nostalgic toys and familiar characters. Mini Brands' tiny working vinyl player has been selected by both Argos and The Entertainer, while construction toys, Hot Wheels and familiar names including Barbie, Peppa Pig and Thomas & Friends continue to feature.

There's also a growing appetite for toys that encourage children to switch off and enjoy more hands-on play. Sinead Byrne at Smyths Toys told MadeForMums that screen-free play is a particularly strong theme across the retailer's Christmas 2026 predictions.

Screen-free play is firmly at the heart of Christmas 2026. In fact, all of our top toys this year are screen free. Families are rediscovering toys and games that let them switch off and connect with each other, and at SmythsToys we’ve seen particularly strong interest in LEGO, games and creative toys that have a screen-free appeal.

Sinead Byrne, European Marketing Director at Smyths Toys Superstores

Movie releases are also helping to drive demand amongst kids for familiar characters, with Toy Story, Paw Patrol, Spider-Man and Super Mario all expected to be big Christmas favourites.

Sinead says the retailer is expecting these franchises to perform particularly well following their recent film releases, with children keen to bring their favourite characters home.

There's also a big focus on Pokémon, due to the brand celebrating its 30th anniversary and KPop Demon Hunters is also making the jump from screen to toy box, with singing dolls, plush toys and LEGO among this year's retailer picks.

Sensory and tactile toys are also set to be big for Christmas 2026, while the influence of parents who grew up in the 90s means family board games are also seeing a big renaissance.

Social media is also playing an increasingly important role in shaping children's Christmas wish lists, with toys that appear in viral videos quickly becoming must-haves.

Sinead told MadeForMums that slime and squishy toys are among the biggest trends the retailer is seeing this year.

Squishies and slime are really taking off this Christmas, with brands like Needoh flying off the shelves. Trends and viral videos are a huge part of the appeal, and children love getting hands-on with the things they’ve seen online.

Sinead Byrne, European Marketing Director at Smyths Toys Superstores

How do we test the top Christmas toys?

Retailer predictions are a useful starting point, but at MadeForMums we also want to know what children actually think. Our toy reviews combine the expertise of our editorial team with real-world feedback from children and their parents.

For these Christmas toys in particular, we send them out to parent and child testers who deliver detailed feedback as well as direct quotes and imagery from the child themselves. Our family testers consider size, price, assembly, portability, age suitability, durability, how easy it is to store and, of course, how much fun it is!

As more of the biggest 2026 Christmas launches reach our testers, we'll update this guide with their verdicts, including which toys keep children entertained beyond Christmas morning and which offer the best value for families.

The must-have Christmas toys for 2026

1. Big Squij range, £9.99

the big squji range

Recommended by: Hamleys

One of the more affordable toys on this year's expert lists, Hamleys' Big Squij range taps into the growing appetite for sensory toys.

The ultra-soft, slow-rise squishies come in playful designs including a duck, corgi, croissant, watermelon and hearts.
Hamleys says further designs will arrive throughout October, November and December, so this could be one to watch for stocking fillers.

2. Mini Brands Really Works Vinyl Playset, £20

Mini Brands Really Works Vinyl Playset

Recommended by: Argos, The Entertainer and The MadeForMums Toy Awards 2026

Age suitability: 3+

Mini Brands takes its miniature obsession into retro territory with a tiny record player that actually works. Place one of the miniature records onto the player and lower the needle to hear music.

Argos says there are 44 mini records to collect, with additional Mini Vinyl Capsules sold separately.

Mini Brands Really Works Vinyl Playlet won Silver in the Best Playlet category of the MadeForMums Toy Awards 2026 with tester Lara, aged 8 saying: "I love that it’s tiny but still loud enough that I can hear it. I really like that it comes with different records and it has the box stand to keep it safe."

3. Pokémon Battle Action Pikachu, £50

pikachu

Recommended by: The Entertainer

Age suitability: 4+

Pokémon celebrates its 30th anniversary in 2026, and Pikachu is unsurprisingly appearing on Christmas lists.

This interactive version features touch sensors, a light-up tail and character sounds and movements, including a headbutt and laugh.

4. Primal Hatch Megalodon, £55

megalodon

Recommended by: Hamleys, Argos and The Entertainer

Age suitability: 5+

Three major retailers have now backed Primal Hatch Megalodon, making it one of the strongest early contenders for Christmas 2026.

The interactive egg uses water, lights, sounds and sensory effects to create a dramatic hatching experience before revealing the shark inside. It's particularly likely to appeal to dinosaur and creature-loving children who enjoy toys with an element of surprise.

Buy Primal Hatch Megalodon for £55 at The Entertainer

5. Real FX Pikachu Puppetronic, price £59.99

Pikachu Puppetronic by RealFX

Recommended by: Smyths Toys and The MadeForMums Toy Awards 2026

Pokémon fans have another seriously interactive Pikachu to put on their lists. Smyths has selected the Real FX Pikachu Puppetronic as one of its top Christmas toys during the franchise's 30th anniversary year.

Smyths' Sinead Byrne said: “Pokémon is also celebrating its 30th anniversary this year, and with the franchise continuing to reach new heights of popularity, we’re excited to mark the occasion with the incredible Real FX Pikachu Puppetronic.”

This fun puppet recently won silver in the Best Interactive Toys for Older Kids category in the MadeForMums Toy Awards 2026. Child tester Rex age 8 said: "Wow this Pikachu is amazing! It does such cool things and I love its special electric attacks. I love having my own Pikachu. I have always wanted my own Pokemon and this is like one and it being my own best friend."

6. Peppa Pig Ready, Pedal, Go, £30

peppa pig ready

Recommended by: Hamleys, Argos and The Entertainer

Age suitability: 3+

Another toy appearing repeatedly on retailer lists is this interactive Peppa Pig, designed for children aged three and over.

Peppa pedals her bike and features more than 70 sounds and phrases activated through smart sensors. At £30, it's also one of the more moderately priced character toys among this year's headline picks.

Buy Peppa Pig Ready, Pedal, Go for £30, £26.99 at Amazon

7. Toy Story 5 Ultimate Action Woody and Buzz Lightyear, £59.99 each

woody and buzz

Recommended by: Smyths Toys and Mattel

Age suitability: 3+

With Toy Story 5 providing fresh inspiration for Christmas lists, Mattel's 16-inch Woody and Buzz figures recreate phrases and movements from the film.

The particularly clever feature is Alive Mode. When the figures recognise one another, Woody and Buzz can interact and hold conversations, adding another dimension to role play.

8. Giftie Badge Maker, £34.99

Giftie Badge Maker

Recommended by: MadeForMums Editors

Age suitability: 6+

A craft-lovers dream! This super cute and easy to use badge maker comes is a smart little carry case and allows kids to make up to 50 of their very own badges, using the templates, magazines, their own designs or the app, that they can then gift to their friends or accessorise with.

This cute kit just scooped silver in the Best Arts and Crafts Kit in the MadeForMums Toy Awards 2026. Child tester Malin, age 7, said: "I really like making badges, I like that they are unique. I like making them for my friends because it's kind. It's cool and fun and I can express myself. It's kind of difficult with the lever because you don't know if it will work but practice helps me."

Buy Giftie Badge Maker for £34.99 at Smyths

9. KPop Demon Hunters HUNTR/X Golden Singing Dolls, £34.99 each

k pop golden dolls

Recommended by: Argos and Mattel

Age suitability: 4+

Rumi, Mira and Zoey from KPop Demon Hunters get the singing-doll treatment, with each doll performing "Golden".

KPop Demon Hunters is cropping up across several retailers' festive selections. Smyths has also picked its Leaping Derpy plush, while True Toys has selected the LEGO KPop Demon Hunters Derpy Tiger and Sussie Bird set.

Buy KPop Demon Hunters HUNTR/X Golden Singing Dolls (Rumi) for £34.99, £30 at Amazon

10. furReal Gabby The Grow And Roar Tiger, £89.99

furReal Gabby the Grow & Roar Tiger

Recommended by: The Entertainer, True Toys and The MadeForMums Toy Awards 2026

Age suitability: 4+

Interactive pets are another big theme for 2026. Gabby responds as children feed, pet and play with her, with more than 100 sounds and movements.

The Entertainer says the toy has already been selling out frequently, suggesting it could be one parents may want to watch as Christmas approaches.

Gabby is everywhere this year including in the MadeForMums Toy Awards 2026 as one of our Editor's Choices. She also bagged the top spot in our Top 10 Best Toys For Christmas! Parent tester Chloe summed the toy up perfectly: "Gabby has become a member of the house now and is often brought to meal times, shopping trips and bed time."

11. Hot Wheels City Ultimate T-Rex Garage, £130

hot wheels dino

Recommended by: Argos and Mattel

Age suitability: 4+

Part dinosaur, part enormous Hot Wheels storage and playset, the Ultimate T-Rex Garage features a multi-level track and room for more than 50 vehicles.

Two cars are included, making it ready for racing straight from the box.

Buy Hot Wheels City Ultimate T-Rex Garage for £130, £90 at Argos

12. LEGO Pokémon SMART Play Sprigatito, Fuecoco & Quaxly Battle, £30

lego pokemon smart

Recommended by: Argos

LEGO and Pokémon are two huge names in children's toys, so their latest collaboration is likely to attract plenty of attention.

Argos has included the £30 Sprigatito, Fuecoco & Quaxly Battle set among its top 20 toys for Christmas. This set is part of the new interactive SMART Play™ LEGO range meaning the characters emit fun light and sound effects through LEGO SMART Bricks and LEGO SMART Tags, which can interact with each other as your child manoeuvres them.

Buy LEGO Pokémon SMART Play Sprigatito, Fuecoco & Quaxly Battle from £30 at Argos

13. Barbie in The Nutcracker dolls, £29.99 each

barbie nutcracker

Recommended by: Hamleys and Mattel

Barbie's festive Nutcracker collection is another pick with support from both a manufacturer and a major retailer.

Hamleys has selected Clara and the Sugar Plum Fairy, with sparkling ballet outfits and adjustable ballet shoes that allow the dolls to rise onto pointe. Hamleys recommends them for ages four and up.

14. Bluey Muffin's Home Playset, £40

bluey playset

Recommended by: The Entertainer

Age suitability: 3+

Bluey's cousin Muffin gets her own two-storey home, complete with living room, bedroom, kitchen and balcony.

It's exclusive to The Entertainer and offers plenty of scope for children to recreate familiar Bluey-style family adventures and invent their own.

15. Little Live Pets My Magical Dragon Skye, £55

Little Live Pets My Magical Dragon Skye

Recommended by: Argos

For children who like the idea of a pet with a little more magic, Skye the interactive dragon responds to being petted, fed and played with through movement and reactions.

16. Clickeez Bubble Pops Keyboard Mega Mystery Figure Pack, £30

Clickeez Bubble Pops Keyboard Mega Mystery Figure Pack

Recommended by: The Entertainer

Age suitability: 6+

One of this year's viral sensations turns the oddly satisfying click of a keyboard into a collectible sensory toy.

The Entertainer says Clickeez generated more than 60 million views across TikTok and Instagram last year, and says the keyboards have already been selling out ahead of Christmas.

Buy Clickeez Bubble Pops Keyboard Mega Mystery Figure Pack for £30 at The Entertainer

17. LEGO Marvel Doctor Doom Bust, £44.99

dr doom

Recommended by: Hamleys

Not every Christmas toy is destined for the playroom. Hamleys' Festive 15 also includes this Doctor Doom display model for Marvel fans aged 18 and over.

The LEGO bust comes with a bonus minifigure and is one of several products showing how Christmas toy lists are increasingly catering for grown-up collectors too.

18. LEGO Botanicals Rocking Plants Construction Set, £18

LEGO Botanicals Rocking Plants Construction Set

Recommended by: The Entertainer

Age suitability: 9+

At £18, this is one of the more affordable LEGO picks on the retailer Christmas lists so far.

Builders can create two pastel-coloured plants, Lumi the delosperma and Ellie the echeveria, before displaying the finished models in their room.

19. Toniebox Lite Story Set, £59.99

tonies lite

Recommended by: Argos

Age suitability: 1+

Tonies has become a familiar name on Christmas lists, and Argos has selected the £60 Tonies Lite as one of its top toys for 2026.

The Toniebox Lite, launched in September 2026, and is a smaller, simpler version of the Toniebox, designed to give children the core Tonies listening experience without a screen.

20. LEGO Donkey Kong Arcade Building Set, £150

LEGO Donkey Kong Arcade Building Set

Recommended by: Argos

Age suitability: 18+

Retro gaming meets LEGO in this £150 Donkey Kong build, one of Argos's biggest Christmas picks of 2026. This product will really appeal to adults who grew up playing Donkey Kong as well as teenagers who enjoy arcade games and more complicated LEGO sets.

Once built you can even play the game using the levers to make Jumpman avoid the 22 barrels that Donkey Kong fires at him!

21. Meccano Pro Limited Edition Aston Martin Aramco Formula 1 Construction Set, £180

Meccano Pro Limited Edition Aston Martin Aramco Formula 1 Construction Set

Recommended by: The Entertainer

Age suitability: 18+

Another one for older builders as well as F1 fans, this limited-edition Meccano set creates a 1:8 scale Aston Martin Formula One car using 1,203 real metal parts.

It comes with two real tools and The Entertainer estimates up to 15 hours of building time, making this as much a Christmas project as a present. It's exclusive to The Entertainer.

22. Barbie DreamHouse, £274.99

Barbie DreamHouse

Recommended by: Mattel

Age suitability: 3+

This year's Barbie DreamHouse is a seriously big-ticket Christmas present. The 360-degree design incorporates two houses, three floors, two slides, two pools and a working lift.

There are more than 65 accessories, including furniture, a dining set and a puppy, while interchangeable swings and window frames let children customise the house.

23. Fisher-Price Little People Caring Fun Animal Farm, £49.99

Fisher-Price Little People Caring Fun Animal Farm

Recommended by: Mattel

Age suitability: 1+

For younger children, this Little People farm combines animal play with early learning. The two-storey barn includes a drop-through silo and animal stalls, with Smart Stages content introducing concepts including colours, counting and opposites.

24. Fisher-Price 4-in-1 Cuddle & Crawl Duck, £37.99

Fisher-Price 4-in-1 Cuddle & Crawl Duck

Recommended by: Mattel

Age suitability: From birth

Another top pick from Fisher-Price and this one's perfect for baby's first Christmas. This soft Fisher-Price pick has four ways to play designed to change as babies develop, starting with tummy time before moving on to crawling play.

25. Early Learning Centre Wooden Kitchen, £60

Early Learning Centre Wooden Kitchen2

Recommended by: The Entertainer

Age suitability: 3+

Amid all the interactive technology and blockbuster characters, there's still room for classic pretend play.

This wooden kitchen has clicking cooking dials, raised hobs, a sink with turning taps and a microwave with an opening door. It's exclusive to The Entertainer and selected Tesco stores.

26. Pictionary Air: Takeover, £23.99

Pictionary Air- Takeover

Recommended by: Mattel

Age suitability: 8+

A potential Christmas Day crowd-pleaser, Pictionary Air: Takeover has players drawing in the air while their teammates try to guess what they're creating.

Both teams play at the same time, adding an extra dose of chaos to the classic drawing game.

27. Play-Doh Retro Mix and Play, £19.99

Play-Doh Retro Mix and Play

Recommended by: True Toys

Age suitability: 4+

Another nod to nostalgia, Play-Doh Retro Mix and Play has made True Toys' festive edit for 2026, offering some hands-on, screen-free play among this year's more high-tech launches.

Buy Play-Doh Retro Mix and Play for £19.99, £14.99 at True Toys

28. Liar's UNO, £11.99

Liar's UNO

Recommended by: Mattel

Age suitability: 7+

UNO has had another mischievous makeover. In Liar's UNO, cards can be played face down, leaving players to decide whether to tell the truth about what they've put down or try their luck with a bluff.

At £11.99, it's also one of the cheapest picks on the Christmas lists we've seen so far.

For any adults who loved Spice Girls as a kid there's also new limited edition Spice Girls UNO launching at the end of October that would make a brilliant nostalgic stocking filler!

29. Chad Valley Alfie And Jo Wooden Train Set, £15

Chad Valley Alfie And Jo Wooden Train Set

Recommended by: Argos

Age suitability: 2+

At £15, this wooden train set is one of Argos's most affordable top Christmas toys for 2026 and a traditional alternative to the year's electronic and character-led presents.

30. LEGO KPop Demon Hunters Derpy Tiger and Sussie Bird, £60

LEGO KPop Demon Hunters Derpy Tiger and Sussie Bird

Recommended by: True Toys

Age suitability: 9+

KPop Demon Hunters gets the LEGO treatment with a set featuring Derpy Tiger and Sussie Bird, giving fans a building option alongside this year's dolls and plush toys.

Buy LEGO KPop Demon Hunters Derpy Tiger and Sussie Bird for £60, £47.99 at True Toys

31. Toy Story 5 Bullseye Jumbo Plush, £50

Toy Story 5 Bullseye Jumbo Plush

Recommended by: Argos

Age suitability: 2+

Toy Story 5 looks set to be everywhere this Christmas, and children who prefer cuddles to interactive gadgets can find Woody's trusty horse Bullseye in jumbo life-size plush form.

32. Toniebox 2 Bluey Story Set, £109.99

Bluey toniebox must have

Recommended by: True Toys

Bluey plus Tonies is a pretty strong combination for preschool Christmas lists. True Toys has selected the Bluey Toniebox 2 Starter Set for its first-ever festive True List. It's available in baby blue or pink.

Shop the Toniebox 2 Bluey Starter Set for £109.99 at True Toys

33. Starts With Ends With, £22

Starts With Ends With

This game is a brilliant one for the whole family over Christmas and encourages children to learn to spell quickly without them knowing it!

Everyone simply has to come up with a word that starts with one letter and ends with another. But when you're under pressure to think of an answer, even the easiest combinations can suddenly feel impossible.

The game recently won a bronze award in the MadeForMums Toy Awards 2026 with parent tester Abi commenting: Arthur aged 8 really enjoyed the competitive element and enjoyed having to use his brain to win rather than your standard roll the dice and hope for some good luck type of game!"

What are the biggest Christmas toy trends for 2026?

With most of the main toy retailers – Hamleys, Argos, Smyths, The Entertainer and True Toys – having revealed their festive predictions, some clear patterns are emerging.

Sensory toys are having a moment. Hamleys has put its £10 Big Squij range front and centre, while Clickeez offers another tactile option. Sinead Byrne, European Marketing Director at Smyths Toys Superstores, says the popularity of slime and squishies is also being driven by their appeal in online videos.

“YouTube stars are shaping wish lists too," she says. "Children are increasingly discovering toys through the creators and characters they follow, so something they watch online can quickly become something they want to recreate at home. There’s been lots of viral content recently featuring slime and squishies, and these videos are popular because of their ASMR elements. They’re sensory and satisfying to watch, and just as satisfying to play with."

Interactive pets are everywhere. From Gabby the tiger and Skye the dragon to Hamleys' Movers and Shakers dogs and cats and the decidedly less cuddly Primal Hatch Megalodon, pretend pets that move and respond to children are appearing across this year's ranges.

Big characters still matter. Pokémon, Peppa Pig, Barbie, Toy Story 5, KPop Demon Hunters, Bluey and Marvel all feature prominently, with toys increasingly designed to let children create their own stories around familiar characters.

Hamleys' Head of Buying and Merchandising, Victoria Kay, said: “Building stories and fun scenarios is such a great take out from some of the character and figure toys – they are empowering children to run with their own imaginations and create rich and dynamic worlds."

Collectables and mystery toys are big stocking fillers. Small surprises could be some of the biggest hits this Christmas, with blind boxes, miniature toys and collectables continuing to capture children's imaginations.

Sinead says collectables are one of the retailer's biggest predictions for Christmas 2026, particularly miniature toys and mystery products that children can swap, style and build collections around.

At Smyths Toys, our must-have toy trend prediction is collectables, especially minis and mystery surprises. As well as the surprise element of not knowing what’s inside, kids are obsessed with these small, affordable treats that can be clipped, styled, swapped and collected, making them the perfect stocking fillers.

Sinead Byrne, European Marketing Director at Smyths Toys Superstores

Bag charms and blind boxes are among the products driving the trend, while miniature versions of everyday favourites are also proving popular. Smyths Toys has highlighted Mini Brands and Miniverse, which offer tiny versions of everything from food and toys to flowers and Harry Potter items.

Screen-free creative play is making a comeback. There's growing interest in creative toys that give children the freedom to make things without leaving parents with a huge clean-up.

“Children love to create and make, and for parents this year it’s the mess-free options that give kids creative freedom, without the clean-up, that are proving popular this Christmas," says Sinead. Products like the Crayola Colour Wonder Magic Light Brush Set are a good example, with a brush that lights up to reveal the colour on special colouring pages, so there are no stains and no mess, making it ideal for car journeys and playdates.”

Nostalgic toys aren't going anywhere. Mini record players, Meccano, Hot Wheels, Barbie and classic wooden role-play toys suggest plenty of parents may find themselves buying updated versions of the sorts of presents they remember wanting themselves.

Family games are bringing everyone together. Family games are also benefiting from the renewed interest in screen-free entertainment, with funny, easy-to-play games offering something everyone can enjoy together.

“Games give all ages a way to join in and laugh together," says Sinead. "We are seeing games that lean into this humour element are in demand this Christmas, including our absolute favourite, Rump Race. In this hilarious two-player battle, it’s just as entertaining to watch as it is to play.”

There's a wider spread of prices. This year's expert picks range from £10 squishies and sub-£20 LEGO sets to £200 construction projects and Mattel's £274.99 Barbie DreamHouse, giving families options across very different Christmas budgets.

We'll keep updating our must-have Christmas toys guide as new retailer predictions are announced and our MadeForMums testers put 2026's biggest toys through their paces.

We've more top toys, all tested and rated by parents and children, including best toys for 2 year olds, best toys for 3 year olds, best toys for 4 year olds and best toys for 5 year olds.

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Authors

journalist and two young kids sat on a bench in France for a review of Eurocamp

Hollie BondSenior Digital Journalist

Hollie is Senior Digital Journalist at MadeForMums. She writes articles about pregnancy, parenting, child health and getting pregnant. She has written for a number of national lifestyle magazines and websites over the past 12 years including Family History Monthly, You and Your Wedding and Muddy Stilettos. She has two children aged 5 and 8 and hasn't slept since 2017!

Olivia Garrett

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