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Best toy deals 2021: top toy offers and sales from Argos, Smyths, LEGO, The Entertainer, John Lewis

We've found up to 50% off lots of big brand toys - Barbie, Lego, Disney's Frozen and Sylvanian Families. Here's our regularly updated list of the best toy deals, discounts and offers from the biggest toy retailers in the UK…


Toy retailers are always offering fantastic deals, with many big brand toys now 50% off. We’ve now seen many of the big name brands launch their sales, including Argos and John Lewis.


As the latest lockdown means shops will be forced to stay closed, all deals will now be online. Many retailers have already begun sales, so now is the ideal time to snap up some great kids’ toys..

Some current top picks include 50% off the Barbie Estate Dolls House at Argos and 20% off the Little Tikes Jungle Climber at John Lewis.

Best toys deals

LEGO, L.O.L Surprise Dolls, Sylvanian Families, Nerf and so much more, we’re scouring the internet for the latest and hottest  toy sales and deal offers.

Throughout the sale period we’ll update you with the best offers available from each retailer.

Best Amazon toys deals

What is it: Amazon are offering a range of discounts across a huge range of toys.

What’s on offer: the online retailer has a long list of offers covering everything from electronics and gaming devices to family board games and robots.

Where to find it: Amazon

Best Argos toys deals

When is it: Savings on a massive selection of toys over the February 2021 half term.

What’s on offer: The original catalogue retailer has a huge online selection of toys. Argos is currently offering deals on toys from Barbie to Lego and so much more.

Where to find it: Argos toy offers

Best Smyths toys deals

When is it: Sales have kicked off and a huge range of popular toys and brands have been reduced.

What’s on offer: Stocking toys and toys alone, Smyths Toys is the go-to choice for many parents and its deals in particular sell out fast. Still in stock are products from LOL Surprise, Lego and more.

Below, we highlight the best deals available now:

Where to find it: Smyths Toys online deals page

John Lewis toys deals

When it is: John Lewis has a sale with a selection of toy offers

What’s on offer: Expect to find discounts on John Lewis’ own range of baby and toddler toys, as well as savings on popular brands like LEGO, Sylvanian Families, Little Tikes and larger items like trampolines and scooter.

Where to find it: John Lewis Toy Offers

Best LEGO toy deals

When it is: The LEGO Store kicked off their sale and there are plenty of live deals at other big name retailers, like Argos.

What’s on offer: Few brands are as enduring and recognisable as LEGO, within the toy market and beyond. Expect slashed prices on all kinds of selected LEGO sets, from DUPLO for toddlers, to Marvel, LEGO Friends and Star Wars for older builders.

LEGO also discount some of the sets that’ll be retiring soon, which means they’ll no longer be on shelves and you’ll likely have to hunt to find them. In addition to The LEGO Store, you can find discounted sets at Argos, Smyths and more.

Best Hamley’s toys deals

When is it: Right now! The products in the current half term sale won’t last forever, so it’s worth acting fast if you see something you like.

What’s on offer: Classic toy store Hamley’s is almost as much of a staple of central London as Harrods. Stocking many of the big brands, the retailer also creates its own toys including famous teddy bears. You can find a mix of toys across all ranges in the sale now.

Here, we’ve found the ones you really don’t want to miss:

Where to find it: Hamleys Exciting Half Term Offers page

Best The Entertainer/The Toy Shop toys deals

When it is: The Entertainer has now launched its prices, following an early pre-sale.

What’s on offer: The Entertainer specialises in all things kids and toys and extends its products and deals to its website, The Toy Shop. Generally, you’ll find small deals and a few big savings brands like Paw Patrol, L.O.L Surprise Dolls, LEGO, Little Tikes and Peppa Pig.

Where to find it: The Entertainer

Best Early Learning Centre toys deals

When it is: ELC has now kicked off their toy deals.

What’s on offer: The Early Learning Centre are a hallmark of many children’s childhood with favourite, recognisable toys which have been popular across the years. Expect big savings on top baby/toddler toy brands like Fisher Price, LEGO, Paw Patrol, Peppa Pig and ELC’s own toys.

Where to find it: ELC Toy Offers 

Best Very toys deals


When it is: Very kicked off its half term deals, including on a range of toys.

What’s on offer: Newer to the market than some other retailers, Very has a well stocked range of children’s toys and gaming electricals and is always well worth a look when it comes to deals. Savings on a must-have toys like Sylvanian Families and Disney. We’ve gathered a few gem savings below…

Where to find it: Very Toy Sale

Best Aldi toys deals

When it is: Aldi’s has offers available online and in store.

What’s on offer: The discount supermarket has taken the UK by storm in recent years and is well-known for its central aisles of bargain homeware, brands and toys.

Where to find it: Visit in store or view Aldi’s Sale Page

Best B&M toys deals

When it is: B&M’s toy sale has a few select offers to choose from.

What’s on offer: You can always find slashed prices on popular toys in store at B&M. You’ll find discounts on L.O.L Surprise, Peppa Pig, Paw Patrol and more.

You can pick up 2 toys for £16 including:

… and lots of other great toys are included too.

Where to find it: In B&M stores and online B&M toy deals

Best Tesco toys deals

When is it: Tesco are offering top deals on Lego this half term.

What’s on offer: Being such as well-established retailer both online and in-store, Tesco is an ideal place to keep an eye on for discounted kids’ toys. It stocks a huge range of the best-selling toys on the market, and you can currently get discounts on a range of Lego toys, with new deals being added all the time.

Below, we’ve found some of the best Tesco toys deals you can get your hands on right now, all for half price:

Where to find it: Tesco’s online deals page

How to get a good deal

Below, we’ve put together a few simple tips to help you find the best deal:

  • Have an idea of the RRP before you go in. You should have a rough understanding of how much the item would usually be so you know if this is the best deal or not.
  • Know what you’re looking for. If there is something you really want, search for this first and try to avoid being side-tracked by other offers which could lead to you missing out.
  • Balance quality with savings. A cheap deal doesn’t always mean a good deal. You’re not saving money if you’re never going to use it!
  • Don’t necessarily expect the latest models to be discounted. While this could be the case in some instances, brands often use sales events to clear earlier models and make room for the newest line.
  • Check our list of deals above. We are continuously updating this selection with the best deals we can find and we only list products we recommend.

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