We've researched the hottest toys to try and find you the very best deals. Amazon's most wished for toys and games this year is Hasbro Gaming Boggle, Dobble, Herd Mentality and of course LEGO. For more inspiration, take a look at Amazon's list.


We're keeping our eyes peeled and searching all the top retailers for deals on some of the most sought after toys this year, such as Gabby's Purrfect Dollhouse, Magic Mixies, Cocomelon and of course the year on year classics LEGO and Playmobil.

We have saved you all the hard work, there's no need to scour the internet and find a good deal through some of the perhaps not so good deals. For years we've been researching and writing about toys. We know the market and we know a good deal when we see one so all you have to do is keep your eyes peeled and keep checking this page.

To help you get the very best deals we've created a list of all the retailers with the best deals.

What are the hottest toys this year?

The top retailers such as Argos, Hamleys and Amazon have announced their hottest toys for Christmas and we've helped you by finding the very best deals on them:

Don't forget batteries for your toys

Make sure you pick up some batteries whilst they're on offer.

AA: Duracell Plus AA Batteries (pack of 12)£14.39 £7.50 (save £6.89 or 48%)

AAA: Duracell Plus AAA Batteries (pack of 24)£17.99 £12.99 (save £5 or 28%)

Best toy deals

Take a look at some of the best toy deals each retailer currently has available.

Best Argos toy deals

Argos logo

Where to find it: Argos toy offers

Best Very toy deals

Very logo

Where to find it: Very Toy Sale

Best LEGO toy deals

Where to find it: The LEGO Store

Best TP Toys deals

TP Toys logo

Where to find it: TP Toys sales page

Best Amazon toy deals

Amazon logo

Where to find it: Amazon

The Works toy deal

The Works logo

Where to find it: The Works Offers

John Lewis toy deals

John Lewis logo

Where to find it: John Lewis Toy Offers

Best Hamleys toys deals

Hamleys logo

Where to find it: Hamleys Offers page

Best The Entertainer/The Toy Shop toy deals

The Entertainer logo

Where to find it: The Entertainer

Best Early Learning Centre toy deals

Where to find it: ELC Toy Offers

Best BargainMax Deals

Bargain Max logo

Where to find it: BargainMax

How to get a good deal on toys

Below, we’ve put together a few simple tips to help you find the best deals on toys:

  • Have an idea of the RRP before you go in. You should have a rough understanding of how much the item would usually be so you know if this is the best deal or not.
  • Know what you’re looking for. If there is something you really want, search for this first and try to avoid being side-tracked by other offers which could lead to you missing out.
  • Balance quality with savings. A cheap deal doesn't always mean a good deal. You're not saving money if you're never going to use it!
  • Don’t necessarily expect the latest models to be discounted. While this could be the case in some instances, brands often use sales events to clear earlier models and make room for the newest line.
  • Check our list of deals above. We are continuously updating this selection with the best deals we can find and we only list products we recommend.

About the Author

Chloe Brightwell is a Digital Reviews Writer working for Immediate Media's Parenting Team. She is dedicated to helping parents find the best deals on the very best products.

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Picture of Chloe Brightwell
Chloe BrightwellDigital Reviews Writer and Coordinator

Chloe is a Digital Reviews Writer and Coordinator for Immediate Media's Parenting team, specialising in household and trying to help parents save money. She researches and writes articles, recommending the best products, ranging from best cordless vacuums to best playpens. She has a First-Class Honours Psychology degree where she developed a strong interest in child development. During her teenage years she worked as a play worker and Brownie volunteer to support children's play.