The chances are the letters to Santa have already started rolling in, complete with a list of the latest and greatest toys. Luckily, Black Friday is here to help you save on your Christmas shopping.

Whether you're looking for LEGO sets or Stitch plushies, there are some fantastic savings to be had across the must have toys for Christmas and beyond including up to 40% off toys at Very and JD Williams and up to 50% off toys at Argos.

If you're looking for more Black Friday deals, check out our best baby Cyber Monday deals page for the latest savings on parenting essentials.

We've also rounded up all the best deals on the Yoto Player in our best Yoto Cyber Monday deals page and offers on the Toniebox in our Tonies Cyber Monday deals round-up. Plus, the best The White Company Cyber Monday deals and Pandora Cyber Monday deals to help you with your Christmas shopping.

Black Friday toy deals at a glance

Which UK retailers have Black Friday and Cyber Monday toy deals?

A lot of big toy retailers have already kicked off their Black Friday sales with some massive savings including up to 70% on selected toys at The Entertainer. We've rounded up all the Black Friday sales at the major toy retailers to help you find what you're looking for more quickly.

When do Black Friday and Cyber Monday toy deals end?

The exact date deals come to an end will differ per retailer. While most will end their sales on or around the 2nd December 2024 - aka Cyber Monday - some retailers may extend their deals into next week.

This is already the case with Yoto who have extended their Black Friday sale to the 3rd December to give you a little longer to save. Incidentally, this is the same date that the Tonies Black Friday deals come to an end.

Both Amazon and The Entertainer's Black Friday sales end on Cyber Monday, while Very and JD Williams haven't specified a date, though it is likely they will end around the same time.

Disney has flagged that their Black Friday sale will end at exactly 11:59PM on Sunday 1st December.

Overall, we'd highly recommend bagging any deals you like the look of as soon as possible as anything can change over the course of the Black Friday weekend.

Best Black Friday and Cyber Monday deals on toys we've tested in 2024

Toniebox | £79.95 £63.96 (save £15.99 or 20%)

tonies Toniebox

Tonies has kicked off its Black Friday sale with 20% off Tonieboxes, bundles and accessories. The classic red Toniebox is currently out of stock at Tonies, so check other retailers like Amazon and Very, which are running similar 20% off sales.

  • Toniebox | £79.95 £63.96 (save £15.99 or 20%) at Tonies
  • Toniebox | £79.95 £63.96 (save £15.99 or 20%) at Very
  • Toniebox | £79.95 £63.96 (save £15.99 or 20%) at Amazon

Toniebox bundles with any Tonies | £184.88 £119.90 (save £64.98 or 35%)

Tonie bundle

If you're looking for a bundle that includes the Toniebox and a selection of Tonies figures, Tonies have a great deal on their build-your-own bundle option. Get 35% off if you buy a bundle that includes a Toniebox and any 7 Tonies from their huge selection.

For more Toniebox deals, check out our Tonies Cyber Monday round-up.

Yoto Player | £89.95 £76.46 (save £13.49 or 15%)

Yoto Player
Yoto

Yoto has yet to launch its Black Friday deals but that doesn't mean you can't save. The Yoto Player landed a spot in our best kids music players list (alongside the Toniebox) for a reason, it makes for a fantastic Christmas gift that grows with your child.

  • Yoto Player | £89.95 £76.46 (save £13.49 or 15%) at Natural Baby Shower
  • Yoto Player | £89.99 £69.99 (save £20 or 22%) at Yoto

Yoto Player Starter Set | £109.90 £93.42 (save £16.48 or 15%)

yoto starter kit

Yoto also has a starter set which comes with a selection of cards that include everything from calming crackling fire sounds to language learning and music.

We've also got a round-up of the best Yoto Cyber Monday offers to help you find what you're looking for.

Yoto Player Starter Set | £109.90 £93.42 (save £16.48 or 15%)

Yoto Mini | £59.99 £47.99 (save £12 or 20%)

yoto mini player

If you're looking for something a bit more portable that still offers all the great features of the Yoto Player, then look no further than the Yoto Mini. You can play all the same audio with the same great audio quality in a much smaller package. The already affordable Yoto Mini has also been reduced by 20%, taking the price from £59.99 to £47.99, making it a perfect time to buy.

Don't just take our word for it, child judge Alfie, 7, said "The Yoto is awesome. I really like changing the cards and I can change the picture too. Mum and me set up the app and it's so easy! Anyone can do it."

It landed a Gold Award in the MadeForMums Toy Awards 2024.

For more around kids audio, check out our list of the best kids music players.

  • Yoto Mini | £59.99 £47.99 (save £12 or 20%) at Yoto
  • Yoto Mini | £59.99 £47.99 (save £12 or 20%) at Amazon

Melissa & Doug Wooden Cool Scoops Ice Cream Shop | £114.99 £65 at Amazon (Save £49.99 or 43%)

Melissa and Doug Ice Cream Shop

Melissa & Doug makes some of the best (and cutest) toys on the market and their Ice Creamery is no exception. And at a massive 43% off it's a great time to pick one up for your little chef.

Melissa & Doug Wooden Cool Scoops Ice Cream Shop | £114.99 £65 at Amazon (Save £49.99 or 43%)

LEGO Star Wars Imperial Star Destroyer | £149.99 £126.99 at Amazon (Save £23 or 15%)

LEGO Star Destroyer
Amazon

As a massive Star Wars fan, I have to say that this is my favourite deal so far. The LEGO Star Wars Imperial Star Destroyer comes with a ton of awesome minifigures including the legendary Darth Vader.

LEGO Star Wars Imperial Star Destroyer | £149.99 £126.99 at Amazon (Save £23 or 15%)

Disney Stitch Crack Me Up Feature Plush | £24.99 £17.99 at Very (Save £7 or 28%)

stitch plush

Is your child a huge Stitch fan? Maybe you're all super excited about the new Lilo & Stitch movie coming out next year? Either way, this adorable plushie is the perfect pick for Christmas.

Disney Stitch Crack Me Up Feature Plush | £24.99 £17.99 at Very (Save £7 or 28%)

Disney Store Stitch Large Soft Toy | £40 £25 at Disney Store (Save £15 or 38%)

disney store stitch plush

If you're looking for something slightly larger with a massive discount to match then this extra large (and cuddly) Stitch plush from the Disney Store is fantastic value.

Disney Store Stitch Large Soft Toy | £40 £25 at Disney Store (Save £15 or 38%)

Teenage Mutant Ninja Turtles Mutation Station Van | £39.99 £29.99 at Amazon (Save £10 or 25%)

Teenage Mutant Ninja Turtles truck
Argos

Get ready for some mutant mayhem with this awesome mutation station van playset. It includes 2 of the turtles, Michelangelo and Donatello, as well as a host of other figures that can be mixed together to create new characters.

Teenage Mutant Ninja Turtles Mutation Station Van | £39.99 £29.99 at Amazon (Save £10 or 25%)

Goo Jit Zu Hero Creator Pack | £19.99 £16.99 at Very (Save £3 or 15%)

Heroes of Goo Jit Zu Hero Creator Pack MFM Toy Awards 2024

This gloopy favourite landed editors' choice at the MadeForMums Toy Awards 2024 for good reason.

Making it was really fun and at the end I liked that you could move all the bits that were inside it and stretch it. I like the weird noise he makes when he has liquid in him. I would play with it again and I am going to refill it again soon.
Our child tester, 7

Goo Jit Zu Hero Creator Pack | £19.99 £16.99 at Very (Save £3 or 15%)

Ooni toy pizza oven | £20 18.75 at Amazon (Save £1.25 or 6%)

Casdon Ooni Pizza Oven and Pizza Topping Station MFM Toy Awards 2024

This adorable mini version of the classic pizza oven from Ooni is the perfect way for your child to play along. It's even got a flame effect to add to the experience.

Ooni toy pizza oven | £20 £18.75 at Amazon (Save £1.25 or 6%)

Paw Patrol Rescue Wheels Chase Vehicle | £17 £12.75 at The Entertainer (Save £4.25 or 25%)

PAW Patrol Rescue Wheels Chase's Deluxe Power Haulin'™ Cruiser MFM Toy Awards 2024

Here's one for the Paw Patrol fans in your family so they can recreate all their favourite scenes from the show.

I think my daughter has really enjoyed this toy. It's a very attractive toy, having lights and sounds and moveable parts. It's also big enough to withstand a preschooler dropping it, but small enough that she can pick it up and bring it downstairs.
Chloe, mum to our child tester Enola, 3

Paw Patrol Rescue Wheels Chase Vehicle | £17 £12.75 at The Entertainer (Save £4.25 or 25%)

The Gross Bucket | £29.99 £21.99 at Very (Save £8 or 27%)

Terror Fried Gross Bucket MFM Toy Awards 2024

One of Very's top toys for Christmas this year, The Gross Bucket definitely stands out from the crowd with its "freaky figures" and "creepy compounds."

My son is 7 and he really enjoyed opening and playing with this toy. He loved that there was different slime and bath bombs, and all the various aspects to it. He enjoyed making his sisters smell the smelly sauce and seeing their reactions. He said it was the best toy ever and would definitely recommend it and said it was a 10/10.
Kirsty, mum to Theo, 7 years

The Gross Bucket | £29.99 £21.99 at Very (Save £8 or 27%)

VTech Sort & Discover Activity Wagon | £34.99 £14.99 at Very (Save £20 or 57%)

VTech Sort & Discover Activity Wagon MFM Awards 24

This deal on the VTech Sort & Discover Activity Wagon makes an already reasonably priced toy even better.

When I first opened the box, my son was super excited and trying to take it off of me as I was assembling. He has recently learnt animal noises, shapes and colours so this is great to practise these. He mimics the animal noises when sliding the tabs and loves the shape sorter, identifying the colour and shapes then matching it to the cart. It's one of his most played with toys
Elli, mum of child judge Harrison, 21 months old

VTech Sort & Discover Activity Wagon | £34.99 £14.99 at Very (Save £20 or 57%)

HEXBUG Wall Crawler Gecko | £29.99 £22.49 at The Entertainer (Save £7.50 or 25%)

Hex Bots Wall Crawler Gecko Gold

I've had a chance to try the Wall Crawler Gecko from HEXBUG and I co-sign the amazing feedback it got from our kid-testers. It's a seriously cool toy that's going straight on my Christmas list.

This toy is super cool. I love its glowing eyes as they make it look real and alive, although it’s a bit too noisy and I was worried it would fall off the wall and break.
Our child tester, 8

Teksta Purro The Interactive Smart Kitty | £49.99 £29.99 at Amazon (Save £20 or 40%)

Teksta Purro Interactive Kitten MFM Toy Awards 2024

This interactive kitty isn't just cute and cuddly, it also responds to sounds, touch and music by moving and meowing.

My daughter was instantly drawn to Purro’s adorable appearance and her face lit up once Purro came to life and started meowing with glowing cheeks and bright eyes. Purro has multiple features and accessories so whether it be brushing her tail, feeding her, or dancing along to her music, there is a lot of fun to be had.
Lois, mum of child tester Elsie, 6

Teksta Purro The Interactive Smart Kitty | £49.99 £29.99 at Amazon (Save £20 or 40%)

Little Tikes Story Dream Machine | £49.99 £44.99 at Very (Save £5 or 10%)

Little Tikes Story Dream Machine MFM Toy Awards 2024

Just like the Yoto Player and Toniebox, the Little Tikes Story Dream Machine is designed to help your child watch, listen and read along with their favourite stories.

My 3 year old twins have been loving this and played with it all day. Ben said ”I love my stories, I want to use it in my bed”. His twin brother Jack has said ”it’s my favourite”. I was concerned that he would require help to change the books or use the dream machine but he got the hang of it very quickly and they feel pretty durable too.
Sofia, mum to twin child testers Ben and Jack, 3

Little Tikes Story Dream Machine | £49.99 £44.99 at Very (Save £5 or 10%)

Bobbin Gingersnap 12" | £227 £178 at Bobbin Bikes (Save £49 or 22%)

Bobbin Bikes Gingersnap 12” Wheel being tested by alice 4

“I love it, Mummy” said our child tester Alice, age 4 (pictured above) who added “These reflectors are so cool, they are going to keep me safe in the dark. I can put my teddies in the basket, they can come with me on our cycling adventure.”

Bobbin Gingersnap 12" | £227 £178 at Bobbin Bikes (Save £49 or 22%)

Scuttlebug | £22 £16 at Argos (Save £6 or 25%)

Scuttlebug trike with child tester Finley

This already great value, lightweight trike is 25% off at Argos for Black Friday.

It’s really sturdy and solid but light enough to carry. It's great value and has been much loved over the 18 months or so that we’ve had it.
Elaine, mum of our child tester Willow, 3

Scuttlebug | £22 £16 at Argos (Save £6 or 25%)

Octonauts Above and Beyond Octoray Playset | £69.99 £16.99 at Amazon (Save £53 or 76%)

Octonauts Above and Beyond Octoray Playset with child tester

This sturdy playset on wheels transforms from the Octoray jet transporter (pictured above, right) into a big Octonauts HQ (pictured with our child tester Ethan, 4, above left) with a drop-down ramp, working lift, lights and sounds.

I think this toy has a vast amount of play potential. My little boy was so excited when it arrived and then he played with it all day, even carrying it up to his bedroom when it was time for sleep! It inspires such open-ended imaginative play.
Sam, mum of our child tester Ethan

Octonauts Above and Beyond Octoray Playset | £69.99 £16.99 at Amazon (Save £53 or 76%)

Barbie Dreamhouse Playset | £169.99 £129.99 at Amazon (Save £40 or 24%)

Barbie Dreamhouse tester picture and product shot

Host the ultimate Barbie pool party with the iconic deluxe Barbie Dreamhouse.

I've never seen my daughter so excited for a new toy and it really is a Dream House. She has been playing with it every day since it arrived. It offers endless opportunities and hours of imaginative play so overall I personally think it is an amazing playset.
Andrea, mum to child tester Leyla, 4

Barbie Dreamhouse Playset | £169.99 £129.99 at Amazon (Save £40 or 24%)

Polly Pocket Pollyville Resort Roll Away Playset | £59.99 £39.99 at Very (Save £20 or 33%)

Polly Pocket pollyville playset being tested by a child

The case-shaped playset opens to reveal a miniature world which holds a 3-story hotel with an elevator, an arcade, a spiral slide, and speedbumps that activate playset features.

Polly Pocket is one of her top toy brands and she plays with my collection from 30 years ago, so it's really special, for us both, for her to be building her own collection and enjoying toys that were so dear to me as a child.
Amy, mum of our child tester Heidi

Polly Pocket Pollyville Resort Roll Away Playset | £59.99 £39.99 at Very (Save £20 or 33%)

Leapfrog My 1st Phonics: Spin & Learn | £20 £15 at Argos (Save £5 or 25%)

Screenshot 2024-11-04 161446
Argos

This toy has 5 double-sided flip pages featuring colourful images and over 100 words chosen specifically to help toddlers learn language and sounds.

She smiled and giggled when playing with this toy and particularly liked hitting the big red middle button and all the colourful flashing lights. Both of my children (5 and 2) have enjoyed playing with it, in ways to suit their own levels of development. They both loved the sounds and flashing lights.
Sarah, mum of Brenna, 5 years, and Nuala, 2 years

Leapfrog My 1st Phonics: Spin & Learn | £20 £15 at Argos (Save £5 or 25%)

Xootz Big Bumper Car Electric Ride-On | £200 £140 at Argos (Save £60 or 30%)

Xootz Big Bumper Car - Electric Ride-On tester picture and product shot

Who doesn't want a bumper car at home? This super cool car from Xootz is a massive 30% off for Black Friday.

“This is AMAZING! I love it because you can chase people around. I love it because it lights up and drives like a real car because it goes super fast!”
Our child tester Toby, 5

Xootz Big Bumper Car Electric Ride-On | £200 £140 at Argos (Save £60 or 30%)

Connetix 212-piece Rainbow Mega Pack | £198.95 £179.06 at The Kid Collective (Save £19.89 or 10%)

Connetix 120 rainbow pack tested by a 3 year old child

Though they are expensive, these colourful construction tiles are an innovative and exciting way to play. They're also quite fun to tidy up thanks to the magnets.

Connetix 212-piece Rainbow Mega Pack | £198.95 £179.06 at The Kid Collective (Save £19.89 or 10%)

My 1st Years Personalised Kitchen and Washing Machine | £150 £112.50 at My 1st Years (Save £37.50 or 25%)

My 1st years personalised kitchen tested by a little girl

This adorable kitchen and washing machine playset from My 1st Years is perfect for children who enjoy mimicking their parents through play.

She started to mimic the actions she has seen mummy do in the kitchen, such as cooking on the hob, popping pans in the oven, putting vests and bibs in the washing machine. The quality of the wood is excellent, very well crafted, and it looks expensive too.
Emma, mum of our child tester Ada-Grace

My 1st Years Personalised Kitchen and Washing Machine | £150 £112.50 at My 1st Years (Save £37.50 or 25%)

Imaginext DC Super Friends Ultimate HQ Playset | £79.99 £39.99 at Very (Save £40 or 50%)

Imaginext DC super friends ultimate HQ being tested by children

This powerful playset is perfect for the superhero in your family. And this 50% off deal from Very is simply heroic.

This is a big and impressive toy that definitely has an instant wow factor. Taran screeched with excitement when he first saw it! The Batwing was a big hit, as was the projectile launcher. It appears solid and well made.
Sammy, parent of our child tester Taran, 5

Imaginext DC Super Friends Ultimate HQ Playset | £79.99 £39.99 at Very (Save £40 or 50%)

Ravensburger Upside Down Challenge Game | £24.99 £18.75 at Amazon (Save £6.24 or 25%)

Ravensburger Upside Down Challenge Game with child tester Scarlett

This isn't the most complicated board game but it is one of the best, particularly for playing with your family at Christmas. Complete a bunch of different tasks wearing glasses that flip the world upside down. What more could you want?

I thought it was really fun and it made us all laugh when we played it. I liked doing the water challenges the best because the water went everywhere!
Child tester Scarlett, 9

Ravensburger Upside Down Challenge Game | £24.99 £18.75 at Amazon (Save £6.24 or 25%)

FunLockets Secret Journal Diary Set | £20 £15 at Argos (Save £5 or 25%)

Fun Lockets Secret Journal with child tester Kaiya

This super cute and customisable journal is packed with secrets for your child to explore.

It's really cute and fun and it has lots to do. My favourite part is opening all the sections and seeing what is behind each door.
Child tester Kaiya

FunLockets Secret Journal Diary Set | £20 £15 at Argos (Save £5 or 25%)

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