Toy retailers are always offering fantastic deals, with many big brand toys now 50% off. We’ve now seen many of the big name brands launch their sales, including Argos and John Lewis.
As the latest lockdown means shops will be forced to stay closed, all deals will now be online. Many retailers have already begun sales, so now is the ideal time to snap up some great kids’ toys..
Best toys deals
LEGO, L.O.L Surprise Dolls, Sylvanian Families, Nerf and so much more, we’re scouring the internet for the latest and hottest toy sales and deal offers.
Throughout the sale period we’ll update you with the best offers available from each retailer.
Best Amazon toys deals
What is it: Amazon are offering a range of discounts across a huge range of toys.
What’s on offer: the online retailer has a long list of offers covering everything from electronics and gaming devices to family board games and robots.
- LEGO City Airport Air Race Toy, plane & Helicopter set – was £24.99, now £19.97 – save £5.02
- Little Live Pets lil bird and house – was £14.99, now £10.99 – save £4
- SilverLit programme-a-bot X – was £49.99, now £43.04 – save £6.95
Where to find it: Amazon
Best Argos toys deals
When is it: Savings on a massive selection of toys over the February 2021 half term.
What’s on offer: The original catalogue retailer has a huge online selection of toys. Argos is currently offering deals on toys from Barbie to Lego and so much more.
- Mega bloks lil building workbench – was £20 , now £15 – save £5
- Designafriend Patience doll – was £35 , now £26.25 – save £8.75
- LEGO City Ocean Exploration ship – was £125 , now £100 – save £25
- Barbie Fiat car and doll exclusive – was £60, now £30 – save £30
Where to find it: Argos toy offers
Best Smyths toys deals
When is it: Sales have kicked off and a huge range of popular toys and brands have been reduced.
What’s on offer: Stocking toys and toys alone, Smyths Toys is the go-to choice for many parents and its deals in particular sell out fast. Still in stock are products from LOL Surprise, Lego and more.
Below, we highlight the best deals available now:
- L.O.L Surprise O.M.G Remix Super Surprise – was £139.99 , now £99.99 – save £39
- Imaginext DC Super Friends Batcave – was £179.99 , now £129.99 – save £50
- iHome Sound Factory Karaoke Machine – was £124.99, now £99.99 – save £25
Where to find it: Smyths Toys online deals page
John Lewis toys deals
When it is: John Lewis has a sale with a selection of toy offers
What’s on offer: Expect to find discounts on John Lewis’ own range of baby and toddler toys, as well as savings on popular brands like LEGO, Sylvanian Families, Little Tikes and larger items like trampolines and scooter.
- Sylvanian Families Town Series Grand Department Store Gift Set – was £119.99, now £95.99 – save £24
- Osmo Little Genius Starter Kit – was £79.99, now £59.99 – save £20
- John Lewis My First Scooter Green – was £49 , now £34.30 – save £15.70
Where to find it: John Lewis Toy Offers
Best LEGO toy deals
When it is: The LEGO Store kicked off their sale and there are plenty of live deals at other big name retailers, like Argos.
What’s on offer: Few brands are as enduring and recognisable as LEGO, within the toy market and beyond. Expect slashed prices on all kinds of selected LEGO sets, from DUPLO for toddlers, to Marvel, LEGO Friends and Star Wars for older builders.
LEGO also discount some of the sets that’ll be retiring soon, which means they’ll no longer be on shelves and you’ll likely have to hunt to find them. In addition to The LEGO Store, you can find discounted sets at Argos, Smyths and more.
- LEGO 10696 Classic Medium Creative Brick Box at Amazon – was £29.99, now £20 – save £9.99
- LEGO Creator 10258 London Bus at John Lewis – was 109.99, now £93.49 – save £16.50
- LEGO Hidden Side 70425 Newbury Haunted High School Construction Big Set – was £109.99 , now £81.40 – save £28.59
- Where to find it: The LEGO Store, Smyths Toys, Argos
Best Hamley’s toys deals
When is it: Right now! The products in the current half term sale won’t last forever, so it’s worth acting fast if you see something you like.
What’s on offer: Classic toy store Hamley’s is almost as much of a staple of central London as Harrods. Stocking many of the big brands, the retailer also creates its own toys including famous teddy bears. You can find a mix of toys across all ranges in the sale now.
Here, we’ve found the ones you really don’t want to miss:
- Hamley’s Terry Triceratops soft toy – was £70 , now £42 – save £38
- Hamley’s Dance Star Mixer – was £35 , now £21 – save £14
- Ralleyz Lamborghini Aventador – was £78, now £49.20 – save £28.80
Where to find it: Hamleys Exciting Half Term Offers page
Best The Entertainer/The Toy Shop toys deals
When it is: The Entertainer has now launched its prices, following an early pre-sale.
What’s on offer: The Entertainer specialises in all things kids and toys and extends its products and deals to its website, The Toy Shop. Generally, you’ll find small deals and a few big savings brands like Paw Patrol, L.O.L Surprise Dolls, LEGO, Little Tikes and Peppa Pig.
- Sylvanian Families Town Grand Department Store – was £79.99, now £59.99 – save £20
- Disney Pixar Toy Story 4 Collection Figure – Woody The Sheriff – was £69.99, now £49.99 – save £20
- Star Wars Scream Saber Light Saber – was £28, now £16.80 – save £11.20
- Thomas & Friends Trackmaster Brendam Fish Market – was £20, now £16 – save £4
Where to find it: The Entertainer
Best Early Learning Centre toys deals
When it is: ELC has now kicked off their toy deals.
What’s on offer: The Early Learning Centre are a hallmark of many children’s childhood with favourite, recognisable toys which have been popular across the years. Expect big savings on top baby/toddler toy brands like Fisher Price, LEGO, Paw Patrol, Peppa Pig and ELC’s own toys.
- ELC Deluxe Rosebud Doll’s House with Furniture – was £129.99, now £99.99 – save £30
- Paw Patrol Rescue Training Centre Playset – was £29.99, now £14.99 – save £15
- Fisher Price Little People Launch and Loop Raceway – was £49.99 , now £69.99 – save £20
Where to find it: ELC Toy Offers
Best Very toys deals
When it is: Very kicked off its half term deals, including on a range of toys.
What’s on offer: Newer to the market than some other retailers, Very has a well stocked range of children’s toys and gaming electricals and is always well worth a look when it comes to deals. Savings on a must-have toys like Sylvanian Families and Disney. We’ve gathered a few gem savings below…
- £25 off Baby Annabell Bathroom – was £49.99, now £24.99 – save £25
- £60 off Sylvanian Families Red Roof Country home – was £129.99, now £69.99 – save £60
- Kidcraft Savannah Dollhouse – was £159.99, now £111.99 – save £48
Where to find it: Very Toy Sale
Best Aldi toys deals
When it is: Aldi’s has offers available online and in store.
What’s on offer: The discount supermarket has taken the UK by storm in recent years and is well-known for its central aisles of bargain homeware, brands and toys.
- L.O.L Surprise Biggie Pets – was £16.99 , now £12.99 – save £4
- Majorette Super City Garage – was £69.99 , now £54.99 – save £15.99
- Yellow CAT Toy Truck Engine – was £69.99 , now £59.99 – save £10
Where to find it: Visit in store or view Aldi’s Sale Page
Best B&M toys deals
When it is: B&M’s toy sale has a few select offers to choose from.
What’s on offer: You can always find slashed prices on popular toys in store at B&M. You’ll find discounts on L.O.L Surprise, Peppa Pig, Paw Patrol and more.
You can pick up 2 toys for £16 including:
… and lots of other great toys are included too.
- Scruffaluvs Cuddly Toy – was £20 , now £12.99 – save £7
- Toy Story Command Spaceship – was £44.99 , now £35 – save £10
Where to find it: In B&M stores and online B&M toy deals
Best Tesco toys deals
When is it: Tesco are offering top deals on Lego this half term.
What’s on offer: Being such as well-established retailer both online and in-store, Tesco is an ideal place to keep an eye on for discounted kids’ toys. It stocks a huge range of the best-selling toys on the market, and you can currently get discounts on a range of Lego toys, with new deals being added all the time.
Below, we’ve found some of the best Tesco toys deals you can get your hands on right now, all for half price:
- Lego Baking Competition – was £35 , now £23 – save £12
- Lego Marvel Avengers – was £35, now £23 – save £12
Where to find it: Tesco’s online deals page
How to get a good deal
Below, we’ve put together a few simple tips to help you find the best deal:
- Have an idea of the RRP before you go in. You should have a rough understanding of how much the item would usually be so you know if this is the best deal or not.
- Know what you’re looking for. If there is something you really want, search for this first and try to avoid being side-tracked by other offers which could lead to you missing out.
- Balance quality with savings. A cheap deal doesn’t always mean a good deal. You’re not saving money if you’re never going to use it!
- Don’t necessarily expect the latest models to be discounted. While this could be the case in some instances, brands often use sales events to clear earlier models and make room for the newest line.
- Check our list of deals above. We are continuously updating this selection with the best deals we can find and we only list products we recommend.