Best toy sales and deal events – from Argos, Smyths Toys, The Entertainer and more

We track down the best toy sales, discounts and offers from the biggest toy retailers in the UK…

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LEGO, L.O.L Surprise Dolls, Sylvanian Families, Nerf and so much more, we’re scouring the internet for the latest and hottest toy sales and deal offers.


Argos – selection of offers

What is it: Black Friday toy deals offering up to 50% price slashes on big brand toys.

Plus there are also over 350 deals offering 2 toys for £15, with some toys worth £11 each and LEGO toys worth up to £13.

What’s on offer: Up to 50% off toys from brands including LEGO, Playmobil, Disney, Hot Wheels, Barbie, Chad Valley and so much more

Where to find it: Argos toy offers online

Previous deals have included:

Smyths Toys – Clearance deals

When it is: Smyths Toys’ Black Friday sale is on now.

What’s on offer: Half price offers on popular brands including Barbie, LEGO, Disney Fisher-Price and Hot Wheels – just in time to grab a bargain ahead of Christmas!

Where to find it: Smyths Toys clearance offers or visit in store

Previous deals have included:

John Lewis – selection of offers


When it is: John Lewis has Black Friday sale is still on with lots of offers to be found across popular toy brands.

What’s on offer: Expect to find discounts on its own range of baby and toddler toys, as well as savings on popular brands like LEGO, Sylvanian Families, Skip Hop and larger items like trampolines and scooter.

Where to find it: John Lewis Toy Offers

Previous deals have included:

The Entertainer/The Toy Shop – Clearance offers

When it is: The Entertainer’s Black Friday sale has up to 75% off over 100 toys.

What’s on offer: Generally, you’ll find small deals and a few big savings brands like Paw Patrol, L.O.L Surprise Dolls, LEGO, Little Tikes and Peppa Pig.

Where to find it: The Toy Shop Clearance Offers

Previous deals have included:

B&M – Toy offers

When it is: B&M’s Black Friday toy sale has a few select offers to choose from.

What’s on offer: Always, you can find slashed prices on popular toys in store at B&M. You’ll find discounts on L.O.L Surprise, Peppa Pig, In the Night Garden and Frozen.

Where to find it: In B&M stores and online B&M toy deals

Great deals to grab now:


When it is: Amazon’s Black Friday sale is still on with lots of offers across toys and tech

What’s on offer: You’ll find up to 25% off LEGO sets, up to 40% off soft toys and big savings on Amazon Fire tablets for kids.

Where to find it: Amazon’s Black Friday Toy Offers

Early Learning Centre

When it is: ELC is currently offering up to 50% off selected toys as part of its Black Friday sale.

What’s on offer: Big savings on top baby/toddler toy brands like Fisher Price, LEGO, Paw Patrol, Peppa Pig and ELC’s own toys.

Where to find it: ELC Black Friday Sale 

Great deals to grab now:


When it is: Hamleys’ Black Friday sale has up to 50% off across its toys

What’s on offer: Up to 50% off. Expect offers on the likes of LEGO and Playmobil sets, Barbie dolls, Baby Ellie dolls, Little Live Pets, Pokemon, NERF and Ravensburger.

Where to find it: Hamley’s 50% Off Toys.

Great deals to grab now:

LEGO Store

When it is: LEGO is offering up to 30% off selected items as part of its Black Friday sale.

What’s on offer: Slashed prices on all kinds of selected LEGO sets, from DUPLO for toddlers, to Marvel, LEGO Friends and Star Wars for older builders.

LEGO also discount some of the sets that’ll be retiring soon, which means they’ll no longer be on shelves and you’ll likely have to hunt to find them.

Where to find it: The LEGO Store

Great deals to grab now:



When it is: Very has a selection of toys on offer for Black Friday across lots of popular brands

What’s on offer: Savings on a must-have toys like Baby Annabell, Sylvanian Families and Frozen. We’ve gathered a few gem savings below…

Where to find it: Very’s 30% Off Sale

Great deals to grab now:


When it is: Aldi’s annual October Toy Event took place throughout October – we’ll update you when the next sale is set to begin.

What’s on offer: There’s were some lovely wooden toys on offer including an ice-cream emporium, kitchen and playshop that doubles up as a puppet theatre.

Where to find it: Visit in store or view Aldi’s Sale Page

Great deals to grab now:

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