Christmas is just around the corner and the good news is that toy retailers are offering fantastic Black Friday deals, with many big brand toys now 50% off. We’ve now seen many of the big name brands launch their sales, including Argos and John Lewis.
As the latest lockdown means shops will be forced to stay closed over Black Friday weekend, all deals will now be online. Many retailers have already begun sales, so now is the ideal time to snap up some great kids’ toys and avoid the last minute rush before Christmas.
Black Friday is a minefield of offers and savings. To help make things a little easier for you, we’ve put together a guide to everything you need to know about the sales event and hunted down some of the best Black Friday toy deals for you.
Best Black Friday toys deals
LEGO, L.O.L Surprise Dolls, Sylvanian Families, Nerf and so much more, we’re scouring the internet for the latest and hottest Black Friday toy sales and deal offers.
Throughout the Black Friday 2020 sale period we’ll update you with the best offers available from each retailer.
Best Amazon Black Friday toys deals
What is it: Amazon are offering a range of discounts across a huge range of toys – their Black Friday Week sale runs from 20th to 30th November, following their early Black Friday sale.
What’s on offer: the online retailer has a long list of offers covering everything from electronics and gaming devices to family board games and singing Frozen dolls.
- Nintendo Switch Lite – Turquoise + Super Mario 3D All-Stars – was £243, now £229.99 – save £13.01
- Amazon Fire HD 8 Editions kids tablet – was £139.99 – now £84.99 – save £55
- Play-Doh Kitchen Creations Magical Oven – was £23.99, now £17.99 – save £6
- VTech KidiZoom Studio – was £59.99, now £43.88 – save £16.11
- Playmobil 70048 City Life Hospital Emergency Helicopter – was £34.99, now £25.97 – save £9.20
- GizmoVine Play Ice Cream Cart – was £25.99, now £16.39 – save £9.60
- AMOSTING Nerf Gun Targets Pouch for N-Strike Elite Blaster Mega Rival Fortnite Series – was £11.99, now £7.49 – save £4.58
- BRIKSMAX Led Lighting Kit for Harry Potter Knight Bus- was £29.99, now £19.99 – save £10
- Barbie FXH08 Doggy Daycare Doll, Blonde and Pets Playset – was £19.53, now £14.99 – save £4.53
- Sylvanian Families – Baby Castle Nursery – was £65.08, now £19.99 – save £45.05
- BRIO World Railway Starter Train Set – was £74.80, now £23.99 – save £50.81
- Monopoly Junior, DreamWorks Trolls World Tour Edition – was £21.99, now £12.99 – save £9
- L.O.L. Surprise! O.M.G. Styling Head – was £39.99, now £28.99 – save £11
LEGO 42098 Technic Car Transporter – to – Truck Advanced Construction Set – was £139.99 , now £37.99 – save £52.90
Where to find it: Amazon deals
Best Argos Black Friday toys deals
When is it: Black Friday at Argos started on 20th November, although we’ve seen new toy offers throughout November.
What’s on offer: The original catalogue retailer has a huge online selection of toys. Argos is currently offering up to 50% off toys from brands including, Playmobil, Disney, Hot Wheels, Barbie, Chad Valley and so much more.
- 50% off Barbie Estate Dolls House – was £135, now £67.50 – save £67.50
- 50% off Roblox 24 Collector Pack – Series 2 – was £80, now £40 – save £40
- 50% off Hot Wheels Ultimate City Track Set – was £90, now £45 – save £45
- 50% off Marvel Universe Titan Hero Series Figure 6-Pack – was £70, now £35 – save £35
- Playmobil 5557 Adventure Tree House – was £70, now £45 – save £25
- 50% off Chad Valley Magical Wooden Castle – was £50, now £25 – save £25
Where to find it: Argos toy offers online
Best Smyths Black Friday toys deals
When is it: Black Friday sales have kicked off early and a huge range of popular toys and brands have been reduced.
What’s on offer: Stocking toys and toys alone, Smyths Toys is the go-to choice for many parents and its deals in particular sell out fast. Still in stock are products from LOL Surprise, Marvel, Frozen and more.
Below, we highlight the best deals available now:
- L.O.L. Surprise! O.M.G. 4-in-1 Glamper – was £99.99, now £79.99 – save £20 (further price drop)
- Marvel Titan Hero Series Avengers 8 Figure Pack – was £117.99, now £58.99 – save £59
- VTech Hope the Rainbow Husky – now £49.99
- LEGO Friends Heartlake City Aeroplane Toy – was £59.99, now £47.99 – save £12
- LEGO DUPLO Tower Crane & Construction Vehicle Toys – was £114.99 now £91.99 – save £23
- Wooden Play Kitchen – was £49.99, now £29.99 – save £20
- BABY born Sister Doll – was £39.99, now £29.99 – save £10
- Tuff Tools Construction Tool Set – was £59.99, now £29.99 – save £30
Where to find it: Smyths Toys online deals page
John Lewis Black Friday toys deals
When it is: John Lewis has started its Black Friday sale with a selection of toy offers (deals kicked off on 20th November).
What’s on offer: Expect to find discounts on John Lewis’ own range of baby and toddler toys, as well as savings on popular brands like LEGO, Sylvanian Families, Little Tikes and larger items like trampolines and scooter.
- Sylvanian Families Town Series Grand Department Store Gift Set – was £119.99, now £83.99 – save £36
- Mini Micro Deluxe Scooter – was £75.95, now £60.76 – save £15.19
- Little Tikes Jungle Climber – was £279.99, now £223.99 – save £56
- BRIO World Travel Switching Train Set – was £84.99, now £67.99 – save £17
- Osmo Little Genius Starter Kit – was £79.99, now £54.99 – save £25
Where to find it: John Lewis Toy Offers
Best LEGO Black Friday deals
When it is: The LEGO Store kicked off their sale on 27th November and there are plenty of live deals at other big name retailers, like Argos.
What’s on offer: Few brands are as enduring and recognisable as LEGO, within the toy market and beyond. Expect slashed prices on all kinds of selected LEGO sets, from DUPLO for toddlers, to Marvel, LEGO Friends and Star Wars for older builders.
LEGO also discount some of the sets that’ll be retiring soon, which means they’ll no longer be on shelves and you’ll likely have to hunt to find them. In addition to The LEGO Store, you can find discounted sets at Argos, Smyths and more.
- LEGO Steam Train at LEGO store – was £54.99, now £43.99 – save £11
- LEGO Spiderjet vs Venom Mech – was £34.99, now £27.99 – save £7
- LEGO City Tuning Workshop with 6 Vehicles at Very – was £89.99, now £52.99 – save £37
- LEGO City 60229 Rocket Assembly & Transport Space Port at John Lewis – was £119.99, now £95.99 – save £24
- LEGO 10696 Classic Medium Creative Brick Box at Amazon – was £29.99, now £16.66 – save £13.33 (further price drop)
- LEGO Creator 10272 Old Trafford – Manchester United at John Lewis – was £249.99, now 19.99
- LEGO Creator 10258 London Bus at John Lewis – was 109.99, now £93.49
- LEGO Hidden Side 70425 Newbury Haunted High School Construction Big Set – was £109.99 , now £64.89 – save £45.10
Best Hamley’s Black Friday toys deals
When is it: Right now! The products in the current sale won’t last forever but there is no official end date, so it’s worth acting fast if you see something you like. There’s also a 10% discount code for Autumn, just enter MYAUTUMN10 at the checkout.
What’s on offer: Classic toy store Hamley’s is almost as much of a staple of central London as Harrods. Stocking many of the big brands, the retailer also creates its own toys including famous teddy bears. You can find a mix of toys across all ranges in the sale now.
Here, we’ve found the ones you really don’t want to miss:
- Hamleys Tornado RC Stunt Car – was £40, now £20 – save £20
- Barnyard Fun Playset – was £30, now £18 – save £12
- Hamleys Papa Panda Large Soft Toy – was £70, now £35 – save £35
- Hamleys Speed Cyclone RC Car – was £50, now £25 – save £25
- Ferrari 2 Wheel Scooter Yellow – was £30, now £15 – save £15
- Hamleys Water Experiments Super Kit – was £25, now £15 – save £10
- Jungle Pals Playmat – was £30, now £15 – save £15
Where to find it: Hamleys Exciting Offers page
Best The Entertainer/The Toy Shop Black Friday toys deals
When it is: The Entertainer has now launched its Black Friday prices, following an early pre-sale.
What’s on offer: The Entertainer specialises in all things kids and toys and extends its products and deals to its website, The Toy Shop. Generally, you’ll find small deals and a few big savings brands like Paw Patrol, L.O.L Surprise Dolls, LEGO, Little Tikes and Peppa Pig.
- Sylvanian Families Town Grand Department Store – was £79.99, now £39.99 – save £40
- Disney Pixar Toy Story 4 Collection Figure – Woody The Sheriff – was £69.99, now £49.99 – save £20
- Star Wars Scream Saber Light Saber – was £28, now £16.80 – save £11.20
- Thomas & Friends Trackmaster Brendam Fish Market – was £20, now £16 – save £4
Where to find it: The Entertainer
Best Early Learning Centre Black Friday toys deals
When it is: ELC has now kicked off their Black Friday toy deals.
What’s on offer: The Early Learning Centre are a hallmark of many children’s childhood with favourite, recognisable toys which have been popular across the years. Expect big savings on top baby/toddler toy brands like Fisher Price, LEGO, Paw Patrol, Peppa Pig and ELC’s own toys.
- 40% off ELC Sensory Ball Pit – was £29.99, now £17.99 – save £12
- 50% off ELC Deluxe Rosebud Doll’s House with Furniture – was £129.99, now £64.99 – save £65
- 50% off Paw Patrol Rescue Training Centre Playset – was £29.99, now £14.99 – save £15
- 40% off VTech Baby Play & Learn Activity Table – was £49.99, now £29.99 – save £20
- Early Learning Centre Wooden Diner Kitchen – was £139.99, now £59.99 – save £70
- Big City Adventure Train Set – was £59.99, now £39.99 – save £20
- VTech Discovery Tree – was £42.99, now £39.99 – save £3
Where to find it: ELC Toy Offers
Best Very Black Friday toys deals
When it is: Very kicked off its Black Friday deals early, including on toys.
What’s on offer: Newer to the market than some other retailers, Very has a well stocked range of children’s toys and gaming electricals and is always well worth a look when it comes to deals. Savings on a must-have toys like Baby Annabell, Sylvanian Families and Disney. We’ve gathered a few gem savings below…
- £10 off Barbie Dreamplane Set – was £74.99, now £67.99 – save £7
- £25 off Baby Annabell Bathroom – was £49.99, now £24.99 – save £25
- £10 off Disney Pixar Cars Rusteze Racing Center Playset – was £59.99, now £49.99 – save £10
- £20 off Sylvanian Families Elegant Town Manor – was £59.99, now £39.99 – save £20
- Kidcraft Savannah Dollhouse – was £159.99, now £109.99 – save £50
- My Lovely Llama 12v Battery Operated Ride On – was £229.99, now £99 – save £130
- Smoby supermarket playset – was £74.99, now £54.99 – save £20
Where to find it: Very’s Black Friday toy sale
Best Aldi Black Friday toys deals
When it is: Aldi’s has offers available online and in store.
What’s on offer: The discount supermarket has taken the UK by storm in recent years and is well-known for its central aisles of bargain homeware, brands and toys.
Where to find it: Visit in store or view Aldi’s Sale Page
Best B&M Black Friday toys deals
When it is: B&M’s Black Friday toy sale has a few select offers to choose from.
What’s on offer: You can always find slashed prices on popular toys in store at B&M. You’ll find discounts on L.O.L Surprise, Peppa Pig, Paw Patrol, Frozen and more.
You can pick up 2 toys for £20 including:
- Make Your Own Magical Surprise Bath Bombs – £12.99
- Tonka Rescue Force – Fire Engine – £12.99
- Giggling Sloth – £12.99
- Barbecue Stall – £12.99
Where to find it: In B&M stores and online B&M toy deals
Best Tesco Black Friday toys deals
When is it: Tesco are offering new deals each day in November until Black Friday.
What’s on offer: Being such as well-established retailer both online and in-store, Tesco is an ideal place to keep an eye on for discounted kids’ toys. It stocks a huge range of the best-selling toys on the market, and you can currently get discounts on a range of popular toys, with new deals being added all the time.
Below, we’ve found some of the best Tesco toys deals you can get your hands on right now, all for half price:
- Fisher Price Linkimals Smooth Moves Sloth – was £30 , now £ 22.50 – save £7.50
- Fisher Price Magic Colour Mixing Bowl – was £25 , now £18 – save £7
Where to find it: Tesco’s online deals page
When is Black Friday 2020?
- Black Friday 2020 on Friday 27th November 2020 and, as always, promises a range of exciting deals and discounts for shoppers across the nation.
- As all non-essential shops will be closed throughout November, all the deals will be online so you can shop anywhere and everywhere with the simple click of a button.
- Cyber Monday follows Black Friday, and will take place on 30th November this year.
- Due to the largely digital nature of both events, the final weekend in November looks set to be the centre of a flurry of amazing bargains and cut price offers.
Are the toy deals on Black Friday worth waiting for?
Although not the only time of year brands will reduce the price of items, Black Friday is the biggest sales event of the year and the one which will have the biggest range of discounts at once.
Last year, there were lots of exciting savings to be made on big names products, including everything from cribs to car seat deals:
- £52 off Britax Römer car seat KIDFIX II S car seat in Storm Grey from Amazon – £122
- £37.35 off Elvie breast pump from Natural Baby Shower – £211.65
As retailers prepare for the big weekend, we have seen lots of warm-ups sales and flash bargains on some great toys and other baby and child products.
It’s worth keeping in mind that often during the week or so before Black Friday, some websites may raise the RRP of items so that they can boast a bigger discount during the sales event.
For this reason, we’ve been tracking prices of products in the months and weeks leading up to Black Friday so that we’re only sharing the toy deals we know offer genuine savings.
How to get a good deal on Black Friday
While Black Friday is the ideal time of year to snap up some truly great deals, it can be a chaotic and often pressure-selling environment which can easily get overwhelming.
Below, we’ve put together a few simple tips to help you find the best deal:
- Have an idea of the RRP before you go in. You should have a rough understanding of how much the item would usually be so you know if this is the best deal or not.
- Know what you’re looking for. If there is something you really want, search for this first and try to avoid being side-tracked by other offers which could lead to you missing out.
- Balance quality with savings. A cheap deal doesn’t always mean a good deal. You’re not saving money if you’re never going to use it!
- Don’t necessarily expect the latest models to be discounted. While this could be the case in some instances, brands often use sales events to clear earlier models and make room for the newest line.
- Check our list of deals above. We are continuously updating this selection with the best deals we can find and we only list products we recommend.
Should I wait for Cyber Monday?
Due to the events of 2020, the Black Friday sales will be taking place online, whereas in the past Cyber Monday was the designated time to find digital deals.
To get the best of both worlds, it is probably smart to check out the Black Friday sales early while stock is still available on the items you really want and then check out the additional savings available on Cyber Monday. If the product you’re looking for isn’t discounted during Black Friday, definitely wait until after Cyber Monday before paying full price as it may just slip into the next set of sales.