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Best Black Friday/Cyber Monday toy deals 2020: top toy offers and sales from Argos, Smyths, LEGO, The Entertainer, John Lewis

We've found 50% off lots of big brand toys - Barbie, Lego, Disney's Frozen and PJ Masks. Here's our regularly updated list of the best Black Friday toy deals, discounts and offers from the biggest toy retailers in the UK…


Christmas is just around the corner and the good news is that toy retailers are offering fantastic Black Friday deals, with many big brand toys now 50% off. We’ve now seen many of the big name brands launch their sales, including Argos and John Lewis.


As the latest lockdown means shops will be forced to stay closed over Black Friday weekend, all deals will now be online. Many retailers have already begun sales, so now is the ideal time to snap up some great kids’ toys and avoid the last minute rush before Christmas.

Some current top picks include 50% off the Barbie Estate Dolls House at Argos and 20% off the Little Tikes Jungle Climber at John Lewis.

Black Friday is a minefield of offers and savings. To help make things a little easier for you, we’ve put together a guide to everything you need to know about the sales event and hunted down some of the best Black Friday toy deals for you.

Best Black Friday toys deals

LEGO, L.O.L Surprise Dolls, Sylvanian Families, Nerf and so much more, we’re scouring the internet for the latest and hottest Black Friday toy sales and deal offers.

Throughout the Black Friday 2020 sale period we’ll update you with the best offers available from each retailer.

Best Amazon Black Friday toys deals

What is it: Amazon are offering a range of discounts across a huge range of toys – their Black Friday Week sale runs from 20th to 30th November, following their early Black Friday sale.

What’s on offer: the online retailer has a long list of offers covering everything from electronics and gaming devices to family board games and singing Frozen dolls.

Where to find it: Amazon deals

Best Argos Black Friday toys deals

argos toy sale

When is it: Black Friday at Argos started on 20th November, although we’ve seen new toy offers throughout November.

What’s on offer: The original catalogue retailer has a huge online selection of toys. Argos is currently offering up to 50% off toys from brands including, Playmobil, Disney, Hot Wheels, Barbie, Chad Valley and so much more.

Where to find it: Argos toy offers online

Best Smyths Black Friday toys deals

Barbie Beach Fun Playset with Dolls Pool and Car

When is it: Black Friday sales have kicked off early and a huge range of popular toys and brands have been reduced.

What’s on offer: Stocking toys and toys alone, Smyths Toys is the go-to choice for many parents and its deals in particular sell out fast. Still in stock are products from LOL Surprise, Marvel, Frozen and more.

Below, we highlight the best deals available now:

Where to find it: Smyths Toys online deals page

John Lewis Black Friday toys deals


When it is: John Lewis has started its Black Friday sale with a selection of toy offers (deals kicked off on 20th November).

What’s on offer: Expect to find discounts on John Lewis’ own range of baby and toddler toys, as well as savings on popular brands like LEGO, Sylvanian Families, Little Tikes and larger items like trampolines and scooter.

Where to find it: John Lewis Toy Offers

Best LEGO Black Friday deals

lego toy sales

When it is: The LEGO Store kicked off their sale on 27th November and there are plenty of live deals at other big name retailers, like Argos.

What’s on offer: Few brands are as enduring and recognisable as LEGO, within the toy market and beyond. Expect slashed prices on all kinds of selected LEGO sets, from DUPLO for toddlers, to Marvel, LEGO Friends and Star Wars for older builders.

LEGO also discount some of the sets that’ll be retiring soon, which means they’ll no longer be on shelves and you’ll likely have to hunt to find them. In addition to The LEGO Store, you can find discounted sets at Argos, Smyths and more.

Where to find it: The LEGO Store, Smyths Toys, Argos (2 for £15 and 2 for £30 deals now live)

Best Hamley’s Black Friday toys deals


When is it: Right now! The products in the current sale won’t last forever but there is no official end date, so it’s worth acting fast if you see something you like. There’s also a 10% discount code for Autumn, just enter MYAUTUMN10 at the checkout.

What’s on offer: Classic toy store Hamley’s is almost as much of a staple of central London as Harrods. Stocking many of the big brands, the retailer also creates its own toys including famous teddy bears. You can find a mix of toys across all ranges in the sale now.

Here, we’ve found the ones you really don’t want to miss:

Where to find it: Hamleys Exciting Offers page

Best The Entertainer/The Toy Shop Black Friday toys deals

the entertainer toy sale.jpg

When it is: The Entertainer has now launched its Black Friday prices, following an early pre-sale.

What’s on offer: The Entertainer specialises in all things kids and toys and extends its products and deals to its website, The Toy Shop. Generally, you’ll find small deals and a few big savings brands like Paw Patrol, L.O.L Surprise Dolls, LEGO, Little Tikes and Peppa Pig.

Where to find it: The Entertainer

Best Early Learning Centre Black Friday toys deals

When it is: ELC has now kicked off their Black Friday toy deals.

What’s on offer: The Early Learning Centre are a hallmark of many children’s childhood with favourite, recognisable toys which have been popular across the years. Expect big savings on top baby/toddler toy brands like Fisher Price, LEGO, Paw Patrol, Peppa Pig and ELC’s own toys.

Where to find it: ELC Toy Offers 

Best Very Black Friday toys deals

very toy sale

When it is: Very kicked off its Black Friday deals early, including on toys.

What’s on offer: Newer to the market than some other retailers, Very has a well stocked range of children’s toys and gaming electricals and is always well worth a look when it comes to deals. Savings on a must-have toys like Baby Annabell, Sylvanian Families and Disney. We’ve gathered a few gem savings below…

Where to find it: Very’s Black Friday toy sale

Best Aldi Black Friday toys deals


When it is: Aldi’s has offers available online and in store.

What’s on offer: The discount supermarket has taken the UK by storm in recent years and is well-known for its central aisles of bargain homeware, brands and toys.

Where to find it: Visit in store or view Aldi’s Sale Page

Best B&M Black Friday toys deals

b&m toy sale

When it is: B&M’s Black Friday toy sale has a few select offers to choose from.

What’s on offer: You can always find slashed prices on popular toys in store at B&M. You’ll find discounts on L.O.L Surprise, Peppa Pig, Paw Patrol, Frozen and more.

You can pick up 2 toys for £20 including:

Where to find it: In B&M stores and online B&M toy deals

Best Tesco Black Friday toys deals


When is it: Tesco are offering new deals each day in November until Black Friday.

What’s on offer: Being such as well-established retailer both online and in-store, Tesco is an ideal place to keep an eye on for discounted kids’ toys. It stocks a huge range of the best-selling toys on the market, and you can currently get discounts on a range of popular toys, with new deals being added all the time.

Below, we’ve found some of the best Tesco toys deals you can get your hands on right now, all for half price:

Where to find it: Tesco’s online deals page

When is Black Friday 2020?

  • Black Friday 2020 on Friday 27th November 2020 and, as always, promises a range of exciting deals and discounts for shoppers across the nation.
  • As all non-essential shops will be closed throughout November, all the deals will be online so you can shop anywhere and everywhere with the simple click of a button.
  • Cyber Monday follows Black Friday, and will take place on 30th November this year. 
  • Due to the largely digital nature of both events, the final weekend in November looks set to be the centre of a flurry of amazing bargains and cut price offers.

Are the toy deals on Black Friday worth waiting for?

Although not the only time of year brands will reduce the price of items, Black Friday is the biggest sales event of the year and the one which will have the biggest range of discounts at once.

Last year, there were lots of exciting savings to be made on big names products, including everything from cribs to car seat deals:

As retailers prepare for the big weekend, we have seen lots of warm-ups sales and flash bargains on some great toys and other baby and child products.

It’s worth keeping in mind that often during the week or so before Black Friday, some websites may raise the RRP of items so that they can boast a bigger discount during the sales event.

For this reason, we’ve been tracking prices of products in the months and weeks leading up to Black Friday so that we’re only sharing the toy deals we know offer genuine savings.

How to get a good deal on Black Friday

While Black Friday is the ideal time of year to snap up some truly great deals, it can be a chaotic and often pressure-selling environment which can easily get overwhelming.

Below, we’ve put together a few simple tips to help you find the best deal:

  • Have an idea of the RRP before you go in. You should have a rough understanding of how much the item would usually be so you know if this is the best deal or not.
  • Know what you’re looking for. If there is something you really want, search for this first and try to avoid being side-tracked by other offers which could lead to you missing out.
  • Balance quality with savings. A cheap deal doesn’t always mean a good deal. You’re not saving money if you’re never going to use it!
  • Don’t necessarily expect the latest models to be discounted. While this could be the case in some instances, brands often use sales events to clear earlier models and make room for the newest line.
  • Check our list of deals above. We are continuously updating this selection with the best deals we can find and we only list products we recommend.

Should I wait for Cyber Monday?

Due to the events of 2020, the Black Friday sales will be taking place online, whereas in the past Cyber Monday was the designated time to find digital deals.

To get the best of both worlds, it is probably smart to check out the Black Friday sales early while stock is still available on the items you really want and then check out the additional savings available on Cyber Monday. If the product you’re looking for isn’t discounted during Black Friday, definitely wait until after Cyber Monday before paying full price as it may just slip into the next set of sales.


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