MadeForMums Awards: How are they judged?

Each year MadeForMums tests more than 500 baby products in more than 90 categories - with around 2,000 hours spent assessing them by parents, babies, children, experts, the MFM editorial team and influencers to decide which should be crowned the best products out there. Take a look behind the scenes to see how we do it...

Buggies being judged in MFM Awards 2019

MadeForMums Awards put hundreds of pregnancy, baby and family products under the microscope.


We are often asked how these products get judged, so here’s everything you need to know about our (very involved!) process…

All the products that are shortlisted into the Awards are rigorously tested. Not only are they judged by the team here at MadeForMums, but also industry experts, as well as home testers who share their experiences testing the products in daily life.

We have mini judges on hand to test everything from wipes to toddler food…


There is a lot of science behind how we test many of the products in the MadeForMums Awards. This includes testing the absorption levels of nappies using mini water jugs, blotting paper and accurate timings…


…as well as using qualified professionals and toddlers to test products in a live environment…


Weighted dolls come in handy when testing slings and buggies. And every single product is labelled and displayed within its category to ensure the judging panel don’t miss a thing.

When can I see the results?

The 2020 results have been announced! Don’t miss our full list of all the winners and check out updates on Instagram and Facebook.

How can I enter the MadeForMums Awards 2021?

The MadeForMums Awards 2021 are now open – don’t delay to enter

Read more


Pics: Rekha Damhar

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