Helping parents make confident choices

MadeForMums Awards: How are they judged?

Each year MadeForMums tests more than 500 baby products in more than 90 categories - with around 3,000 hours spent assessing them by parents, babies, children, experts, the MFM editorial team and influencers to decide which should be crowned the best products out there. Take a look behind the scenes to see how we do it...

how we judge mfm awards 2021
Published: March 23, 2022 at 12:27 am

The MadeForMums Awards put hundreds of pregnancy, baby and family products under the microscope.


We are often asked how these products get judged, so here’s everything you need to know about our (very involved!) process…

All the products that are shortlisted into the Awards are rigorously tested. Not only are they judged by the editorial team here at MadeForMums, but also industry experts and guest judges, as well as home testers who share their experiences testing the products in daily life.

Our mini testers have tried everything from toddler food to slings at home...

We also carry out judging days at MFM HQ. Every product is labelled and displayed within its category to ensure the judging panel don’t miss a thing. This was also where our weighted dolls came in very handy!

madeformums awards judging

We also call on qualified professionals and influencers to put the products in the specialist areas through their paces...

When can I see the results?

The winners of the MadeForMums Awards 2022 have been announced - discover all the winners.

How can I enter the MadeForMums Awards 2023?

The MadeForMums Awards 2023 will be open for entries in October 2022. Watch this space for details!

Read more


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