MadeForMums Awards: How are they judged?

Each year MadeForMums tests more than 500 baby products in more than 90 categories - with around 2,000 hours spent assessing them by parents, babies, children, experts, the MFM editorial team and influencers to decide which should be crowned the best products out there. Take a look behind the scenes to see how we do it...

how we judge mfm awards 2021

MadeForMums Awards put hundreds of pregnancy, baby and family products under the microscope.

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We are often asked how these products get judged, so here’s everything you need to know about our (very involved!) process…

All the products that are shortlisted into the Awards are rigorously tested. Not only are they judged by the editorial team here at MadeForMums, but also industry experts, as well as home testers who share their experiences testing the products in daily life.

Our mini testers have tried everything from toddler food to slings at home…

mfm-awards-2021-home-testers

We’ve also carried out covid-safe judging at MFM HQ. Every product was labelled and displayed within its category to ensure the judging panel don’t miss a thing. This was also where our weighted dolls came in very handy!

madeformums awards judging

Plus, we’ve had qualified professionals and influencers putting the products through their paces…

mfm-awards-2021-experts-and-influencers

When can I see the results?

The 2021 results have been announced! Don’t miss our full list of all the winners and check out updates on Instagram and Facebook.

How can I enter the MadeForMums Awards 2022?

The MadeForMums Awards 2022 will be open for entries later this year – we’ll update you with all the details soon!

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