MadeForMums Awards: How are they judged?

Each year MadeForMums tests around 500 baby products in more than 80 categories - with around 3,000 hours spent assessing them by home testers, experts, the MFM editorial team and influencers to decide which should be crowned the best products out there. Take a look behind the scenes to see how we do it...

Buggies being judged in MFM Awards 2019

MadeForMums Awards put hundreds of pregnancy, baby and family products under the microscope.

Advertisement

We are often asked how these products get judged, so here’s everything you need to know about our (very involved!) process…

Watch our behind-the-scenes video

All the products that are shortlisted into the Awards are triple tested. Not only are they judged by the team here at MadeForMums, but also industry experts, as well as home testers who share their experiences testing the products in daily life.

We have mini judges on hand to test everything from wipes to toddler food…

awards6

There is a lot of science behind how we test many of the products in the MadeForMums Awards. This includes testing the absorption levels of nappies using mini water jugs…

awards1

…as well as using qualified professionals and toddlers to test products in a live environment…

awards8

Weighted dolls come in handy when testing slings and buggies. And every single product is labelled and displayed within its category to ensure the judging panel don’t miss a thing.

Finally… since our judges give their all, it can be a tiring business. Our catering team ensure energy levels are kept high with the beautiful lunch and snack spreads they put out during the day.

awards5

When can I see the results?

The 2019 results have been announced! Don’t miss our full list of all the winners and check out updates on Instagram and Facebook.

How can I enter the MadeForMums Awards 2020?

The MadeForMums Awards 2020 have launched! Find out all about the awards here.

Read more

Advertisement

Pics: Rekha Damhar

Comments ()

Please read our Chat guidelines.