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DreamToys 2026 top toy list revealed: 15 toys tipped to be on every child's Christmas wish list
Here are the toys expected to be big hits this Christmas, including KPop Demon Hunters dolls and a giant Hot Wheels garage.
Dream Toys
- Serafina Kenny
Published: November 11, 2026 at 12:38 PM
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Christmas shopping just got a little easier, as the official DreamToys list for 2026 has been revealed, giving parents a glimpse of the toys expected to be top of children's wish lists this year.
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From KPop Demon Hunters singing dolls and a PAW Patrol dinosaur vehicle to a LEGO pirate ship and a robotic Megalodon shark, this year's selection features 15 toys from some of the biggest names in the toy industry.
The annual list is chosen by a panel of independent toy retailers and industry experts, who pick the products they believe will be most in demand in the run-up to Christmas. And there's plenty of variety, whether your little one loves building, collecting, getting creative or playing with their favourite characters.
What are the 15 DreamToys for Christmas 2026?
The 2026 DreamToys list features 15 toys, with recommended retail prices ranging from £13.99 to £129.99. The list is presented alphabetically and is not ranked, so every toy has an equal place in the selection.
Here is the full list, including the recommended retail prices (RRPs). Actual prices may vary between retailers.
Beyblades Sneak Attack Battle Set – Hasbro, £44.99
Shop Beyblade X Sneak Attack Battle Set at Smyths
Clickeez Bubble Pops Keyboard – Vivid Goliath, £29.99
Shop Clickeez Bubble Pops Keyboard at Argos
furReal Gabby the Grow & Roar Tiger – Just Play, £89.99
Shop furReal Gabby the Grow & Roar Tiger at Smyths
Giftie Badge Maker – Character Options, £34.99
Shop Giftie Badge Maker at True Toys
Gui Gui Mega Slime Haul – Moose Toys, £29.99
Shop Gui Gui Mega Slime Haul at The Entertainer
Hot Wheels City Ultimate T-Rex Garage – Mattel UK, £129.99
Shop Hot Wheels City Ultimate T-Rex Garage at Argos
KPop Demon Hunters Huntr/x Singing Dolls – Mattel UK, £34.99
Shop KPop Demon Hunters Huntr/x Singing Dolls at Smyths
LEGO Creator 3-in-1 Iconic Pirate Ship – The LEGO Group, £89.99
Shop LEGO Creator 3-in-1 Iconic Pirate Ship at LEGO
Mini Brands Really Works Vinyl Playset – ZURU, £19.99
Shop Mini Brands Really Works Vinyl Playset at Smyths
NeeDoh Swirl Niceberg – Bigjigs Toys, £13.99
Shop NeeDoh Swirl Niceberg at The Entertainer
PAW Patrol Megasaurus Dino Vehicle – Spin Master Toys UK, £59.99
Shop PAW Patrol Megasaurus Dino Vehicle at Smyths
Pokémon Trading Card Game: 30th Celebration Elite Trainer Box – Pokémon, £49.99
Shop Pokémon Trading Card Game: 30th Celebration Elite Trainer Box at Amazon
Primal Hatch Megalodon Specimen – Spin Master Toys UK, £54.99
Shop Primal Hatch Megalodon Specimen at Argos
Starts with Ends With – Character Options, £21.99
Shop Starts with Ends With at Asda
VTech Toy Story 5 Explore & Learn Lilypad – VTech Europe, £24.99
Shop VTech Toy Story 5 Explore & Learn Lilypad at John Lewis
What are the biggest toy trends for Christmas 2026?
This year's DreamToys selection reflects a growing appetite for toys that encourage creativity, imagination and family play.
According to industry data from Circana, the UK toy market grew by 13% in value in the year to September 2026, reaching £2.64bn. The number of toys sold also increased by 17%, with 257 million purchased, 38 million more than during the same period last year.
Explorative toys were the fastest-growing category, increasing by 45%, followed by building sets, up 32%. Action figures and traditional games both grew by 17%.
The selection reflects these trends, with the LEGO Creator 3-in-1 Iconic Pirate Ship allowing children to build three different models using the same set of bricks, while Beyblades continues the appeal of competitive action toys.
Fun is now the biggest priority for parents buying toys
Interestingly, fun has overtaken educational value as the number one factor influencing parents' toy-buying decisions, according to research from The Insights Family.
The research also found that children's weekend playtime with toys and games has increased by 10% compared with last year. Meanwhile, one in five parents of children aged three to nine say the opportunity to play together as a family influences what they buy.
Tom Williams, CEO at The Insights Family, says: “Fun is now the leading factor in parents’ toy-buying decisions, overtaking educational value, while value for money and the potential for toys to be played with repeatedly are also increasingly important.
“Parents are choosing toys that are entertaining, empowering and deliver a sense of creativity and achievement. This reflects a desire for toys that deliver lasting enjoyment and offer something for the whole family, which is exactly what this year's DreamToys list provides."
The fun factor is certainly represented in this year's selection. furReal Gabby the Grow & Roar Tiger is an interactive soft toy that transforms from a cub into a larger tiger, while the Primal Hatch Megalodon is a robotic shark activated by water.
For children who love getting creative, the Gui Gui Mega Slime Haul offers sensory slime play, while the Giftie Badge Maker lets them design and make their own pin badges.
Children can win all 15 DreamToys for Christmas
There's some good news for families hoping to get their hands on this year's most anticipated toys.
A nationwide competition launches on Friday 13 November, giving eight lucky children the chance to win all 15 toys featured on the 2026 DreamToys list.
“Parents will be able to visit some of those stores to enter a competition for their children to win all the toys on the list from this Friday and can visit the Dream Toys website over the coming days to find out more," says Paul Reader, Chairman of the DreamToys Selection Panel at the Toy Retailers Association.
The DreamToys announcement also comes as physical toy shops enjoy a boost, with research finding that more than three-quarters (76%) of parents say they spend more in-store than online, up from 71% in 2024.
For parents who aren't sure what to buy this Christmas, a trip to a local toy shop could offer the chance to see some of this year's predicted bestsellers in action and get advice from knowledgeable staff.
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Read more:
- MadeForMums Toy Awards 2026 Winners: The best toys for Christmas, chosen by real families
- Best Christmas toys 2026: 40+ must-have toys for kids, chosen by experts
- Amazon reveals its top toys for Christmas 2026, including Star Wars, Disney, LEGO from £8.90
Authors
Serafina KennyDigital Journalist
Serafina Kenny is a Digital Journalist at MadeForMums. She writes news and features and has expertise in health, nutrition, relationships, and history. She has previously written for Business Insider, Women's Health, Stylist, Men's Health US, The i Paper, Dazed, and more. You can contact her with tips and story ideas (or compliments!) at serafina.kenny@immediate.co.uk.
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