House overrun with toys? Spencer Matthews and Vogue Williams' new 'Tinder for toys' app might be for you

The celebrity couple's clever new app lets families swap unwanted toys for free, helping parents save money and tackle toy clutter.

Published: November 9, 2026 at 12:36 PM

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If your house is overflowing with toys your children barely play with, while they're simultaneously asking for something new, Spencer Matthews and Vogue Williams might just have the answer.

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The celebrity couple, who are parents to Theodore, Gigi, Otto, and baby Remy, are behind a clever new app called Swipez, which lets families swap their unwanted toys with other families nearby. Think Tinder, but for toys, and instead of finding a date, your little one could find their next favourite plaything.

And the best bit? It's completely free. No subscriptions, no hidden fees and no money changing hands. While the app hasn't officially launched yet, parents can already register their interest, and we can see why this might catch on.

What is Swipez and how does it work?

Swipez is a new toy-trading app designed to help families clear out toys their children have outgrown and discover something new, without having to spend money.

The concept is pretty simple. Parents list toys their children no longer play with, then families can browse toys available nearby, swiping right on the ones they'd like to trade for and left on those they're not interested in.

If two families both swipe right on each other's toys, it's a match. Parents can then chat through the app, agree on the swap and arrange to meet somewhere local to exchange the toys.

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The whole process works in three steps:

It's essentially a way to give perfectly good toys a new home, while letting your child enjoy the excitement of choosing something different.

Why Spencer Matthews and Vogue Williams created Swipez

As parents of four young children, Spencer and Vogue are all too familiar with the never-ending cycle of toys coming into the house and being forgotten about a few weeks later.

On the Swipez website, the couple explain that the idea came from their own experiences of family life.

We’ve got the same problem as everyone else: a house full of toys nobody plays with, and a wish list that grows every week. So we thought, why isn’t there a way to swap with other families? That’s the idea behind SWIPEZ, and one we’ve been shaping together from the start. It’s completely free, helps save money, clears space, and is better for the planet too. We’re so excited to share it.

Vogue Williams and Spencer Matthews, Swipez founders

It's a problem plenty of parents will recognise, particularly after birthdays and Christmas, when toy boxes seem to multiply overnight.

And with the cost of children's toys adding up, being able to exchange something your child has finished playing with for something they're desperate to try could be a welcome alternative to buying new.

Can children use Swipez themselves?

One of the more interesting features of Swipez is that children can get involved in choosing which toys they'd like to trade for, but parents remain in control of the actual exchange.

According to the Swipez website, every account belongs to a parent. Children can swipe through the available toys, but it's adults who manage the conversations, agree to trades and arrange meet-ups.

The app also says that other families can only see a toy's photo, name and approximate distance. Home addresses, family names and school details aren't displayed in toy listings.

Parents can withdraw from a match before both sides have confirmed the trade, and swaps take place at a location agreed between the families, like a park or café.

As with any arrangement involving meeting people you don't know, parents should take sensible precautions, choose public locations and check the condition and safety of any second-hand toys before handing them to children.

Could Swipez help families save money and reduce toy clutter?

The appeal is pretty obvious. Instead of spending £20 on another toy that might be abandoned by next month, your child could trade something they've lost interest in for something that feels brand new to them.

It also offers a potentially more sustainable alternative to constantly buying new toys, helping keep existing toys in use for longer.

And unlike selling toys online, there's no need to negotiate prices or handle payments. Both families simply agree to exchange toys they already own.

Of course, how useful it proves will depend on how many families sign up locally and whether there are toys that both sides actually want to swap.

When does Swipez launch and how can parents sign up?

Swipez hasn't announced a confirmed launch date on its website yet, but parents can register to be notified when the app becomes available.

According to the company, trading will be completely free, with no fees, credits or premium subscription tiers.

If you've got a cupboard full of toys your children have outgrown, it might be worth keeping an eye on.

You can find out more and sign up for launch updates at swipez.app.

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Authors

Ruairidh PritchardDigital Growth Lead

Ruairidh is the Digital Lead on MadeForMums. He works with a team of fantastically talented content creators and subject-matter experts on MadeForMums.

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