Move over Black Friday, The White Event is here!

So, what is The White Event? Well, despite the name suggesting quite the opposite, The White Event is a Black Friday sale event that takes place at The White Company.

You can get 20% off full-priced items, both in-store and online. In order to access this sale, all you have to do is enter the code WHITE20 at checkout.

But keep in mind that this sale excludes a number of items, namely furniture, beds, mattresses, upholstery and made-to-order items, gift cards, gift boxes and Sale items.

However, you can still get Black Friday discounts on the many other items that The White Company offers, from clothing to bedding. baby gifts, Christmas décor and more.

To help you decide, we've rounded up some of the best deals we've spotted on The White Company and Selfridges websites.

You can find even more Black Friday toy deals in our roundup of the best Yoto Cyber Monday deals and best Cyber Monday Friday deals.

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When does The White Company’s UK Black Friday sale end?

The White Event is now live and will end at 11:59pm on Monday 2nd December 2024.

What offers does The White Company have for Black Friday 2024?

This Black Friday, The White Company are offering 20% off full-priced items when you enter the code WHITE20 at checkout.

The White Company offer a wide range of products; however, the Black Friday discount is not applicable to everything. Furniture, beds, mattresses, upholstery and made-to-order items, gift cards, gift boxes and Sale items are excluded from this sale.

That being said, The White Company is offering plenty of other deals across the wide range of products they stock.

Best White Company Black Friday deals at a glance

Best White Company Black Friday deals for baby gifts and toys

Jellycat Natural Bashful Bunny Toy

Jellycat Natural Bashful Bunny Toy
Jellycat Natural Bashful Bunny Toy The White Company

Who doesn't love Jellycats? These adorable cuddly toys are consistent best-sellers, and it's easy to see why.

Bashful Bunny is exclusive to The White Company and is known for his super-soft fur and floppy ears - what better way to start off your child's cuddly collection?

Buy Jellycat Natural Bashful Bunny Toy for £25 £20 (save £5 or 20%) at The White Company

Recycled Fleece Romper Hello World Gift Set

Recycled Fleece Romper Hello World Gift Set
Recycled Fleece Romper Hello World Gift Set The White Company

This is the perfect set for new arrivals. The Hello World gift set includes a fleece romper made from recycled materials and an elephant comforter, which come in a signature micro-star-print suitcase, so there's no need to gift wrap.

Buy Recycled Fleece Romper Hello World Gift Set for £50 £40 (save £10 or 20%) at The White Company

My Animal Friends Baby Sensory Book

My Animal Friends Baby Sensory Book
My Animal Friends Baby Sensory Book The White Company

It's never too early to encourage a love of books in your child. The My Animal Friends Baby Sensory Book has different sensory features on each page for your child to interact with, including mirrors, squeakers, crinkles and little ribbon tabs.

Buy My Animal Friends Baby Sensory Book for £16 £12.80 (save £3.20 or 20%) at The White Company

Grey Elephant Baby Blanket

Grey Elephant Baby Blanket
Grey Elephant Baby Blanket The White Company

This woven blanket is both lightweight and warm, thanks to its soft, brushed cotton and smart blanket stitch. The little elephants and grey backdrop make it a great addition to any baby's room.

Buy Grey Elephant Baby Blanket for £26 £20.80 (save £5.20 or 20% at The White Company

Organic Cotton Christmas Pudding Hat

Organic Cotton Christmas Pudding Hat
Organic Cotton Christmas Pudding Hat The White Company

For something a little more Christmassy, why not try this Organic Cotton Christmas Pudding Hat? Not only is it adorable, with its red pom-poms as berries and 3D holly leaves on top, but it's also Designed with a ribbed trim for a snug fit to keep little heads warm.

The hat is available from 0-24 months.

Buy Organic Cotton Christmas Pudding Hat for £18 £14.40 (save £3.60 or 20%) at The White Company

Keepsake Box

Keepsake Box
Keepsake Box The White Company

This Keepsake Box will be just as much of a present for you as it is for your baby. The box contains space for all the key milestones of your baby's childhood, from baby teeth to baby hair, treasures and their first-ever pair of baby socks.

Buy Keepsake Box for £40 £32 (save £8 or 20%) at The White Company

Noah’s Ark Finger Puppets

Noah’s Ark Finger Puppets
Noah’s Ark Finger Puppets The White Company

These little animals - a lion, elephant, hippo, panda and zebra - are made from super soft velboa and recycled materials. They're great for interactive playtime and encouraging creative play.

Buy Noah’s Ark Finger Puppets for £28 £22.40 (save £5.60 or 20%) at The White Company

Recycled Star Quilted Pramsuit

Recycled Star Quilted Pramsuit
Recycled Star Quilted Pramsuit The White Company

Available in sizes from newborn up to 24 months, this Recycled Star Quilted Pramsuit is sure to keep your baby nice and toasty when you're out and about during the winter months.

It comes in dusty pink, navy, and pebble, and has a hood with adorable 3D ears and a fleece lining, making it both cute and practical.

Buy Recycled Star Quilted Pramsuit from £52 £10.40 (save £41.60 or 20%) at The White Company

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