MadeForMums Awards 2021 have launched!

The mighty MadeForMums Awards return for 2021, to test and select the very best parenting products on the market

MadeForMums Awards 2021 logo

What are the MFM Awards?

The MFM Awards 2021 find and reward the very best parenting products in the UK.

As the UK’s biggest parenting reviews site, we have over 3 million monthly users who trust and rely on our completely honest, expert, top-ranking reviews and ‘best of’ product picks.

Each year we test hundreds of products to find the leading ones for every family.  Millions of parents are introduced to the top performing products on the market and we generate more than £3.8 million worth of product purchases through click-to-buy links in a single year!

We’re now accepting entries for the MadeForMums Awards 2021.

Enter your parenting product, brand or service in the MadeForMums Awards 2021 now

Our huge teams of experts, mums and dads (and their children) are ready to thoroughly test products and award the best products with coveted Gold, Silver and Bronze medals.

If you’re a business owner and think your product is the very best in its class, enter the MadeForMums Awards 2021.

As a MadeForMums Awards 2021 Winner you’ll win:

  • Bespoke MadeForMums Awards logo for Gold, Silver and Bronze winners, FREE of charge (no licensing fees). A survey of MadeForMums parents showed that 90% of parents are influenced by industry awards when purchasing a product for babies and toddlers
  • Showcase editorial coverage for winners on MadeForMums – with 9 million Page Views on baby product related articles each year. We’re constantly at the top of Google for best buy recommendations and winners will feature in these high-traffic SEO articles
  • Every winning product will have a click-to-buy link! Our click-through links generate over £320,000 worth of product purchases through affiliates every month – that’s around £3.8 million each year, and 4x higher than other leading parenting sites!
  • All year-round content – continued promotional programme highlighting winners well after they are announced (from March 2021 to February 2022)
  • Engaging social media campaigns across the year to promote the Awards, including Instagram, Facebook and Twitter posts
  • Our Awards are uniquely editorial-led so your products are presented to the whole team – as well as over 1,000 parent and baby judges who test products at home in a live environment
  • Access to MadeForMums editors, super users, as well as industry experts and parenting influencers
  • Winners will be the first to hear about marketing partnerships with MadeForMums
  • Opportunities to work with us at the Baby Show, where we are a headline media partner, including placing your products straight into the hands of a highly engaged audience establishing their brand preferences

Enter now

Our judges

This year’s Awards are set to be bigger and better than ever, with a host of parenting industry influencers judges. As parents themselves, these judges will join our expert panel in what will once again be one of the most rigorously tested awards programmes in the industry…with over 2,000 hours spent putting products to the test.

Got questions? Head over to our FAQs to find about more about entering the awards.

How to enter

First you need to register here (or if you have already registered, you need to log in). When you have registered or logged in, you will be able to follow the instruction to fill in your entry form.  The MadeForMums awards close on Friday 13th November 2020 at 11:59pm. 


We have a massive list of categories for every type of parenting product, service or brand.

You can see the full list of categories here

Have a question? Check out our Awards 2020 FAQs

Enter your product, brand or service in the MadeForMums Awards 2020


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