Your questions answered about MadeForMums Awards 2021

Got a question about entering the MadeForMums Awards? Find the answer here...

MadeForMums Awards 2021 logo
  1. How do I know which category to enter?
    Have a look at the list of categories. There may be several categories that suit the product you wish to enter. You may enter your product in more than 1 category or, if you only want to enter 1 category, please pick the one that seems the most appropriate. You can view the full list of categories on MadeForMums.
  2. I can’t decide which category to enter. Can I talk to someone on the MadeForMums Awards team?
    Yes, of course! We’re more than happy to discuss which category is right for your product. Please feel free to email us at
  3. How many categories can I enter in the MadeForMums Awards?
    You can enter as many categories as you like and you can enter the same product into more than 1 category. See the full list of categories here.
  4. How much does it cost to enter the awards?
    The fee is £225 (plus VAT) per entry. If you make 3 entries, you will receive your 4th entry for free. PLUS, you’ll get a 10% discount off your 5th entry, and a 20% discount off your 10th entry.
  5. How do I pay for my entries?
    All entries must be paid for online, using our secure online payment form. We accept Maestro, Mastercard, Switch, Visa, Delta, Connect, Visa Debit or Visa Electron only. We’re afraid we cannot accept cheques. Please note that entries will not be considered until full payment has been made. If you have issues with this payment method, please get in touch at awards@madeformums.comto discuss alternatives.
  6. When is the closing date for entries?
    Entries close on Friday 20th of November at 11.59pm.
  7. My product isn’t on sale yet. Can I still enter it?
    All products entered into the MadeForMums Awards 2020 must be available to purchase in the UK on or before 1 January 2021. If your product is shortlisted, you must be able to supply your products to our head office and to home testers. This is for judging, taking place in January and early February. Your product cannot be considered for judging and will have to be removed from the awards process if requested samples are not sent by the deadline.
  8. I’m having problems using the online entry form. Who should I contact?
    Please contact the MadeForMums Awards Team at
  9. Will I be told if my product is shortlisted?
    Yes. This will happen in December 2020. In order for your product to be considered for judging, we will require you to send your products to our home testers and the MFM office.
  10. How many products will I be required to send if shortlisted?
    We will request 3 products for each shortlisted product – 2 will be sent to home testers, 1 to the MFM office. For a small number of categories (eg nappies, wipes and food) we may request 4 products. We’re sorry but your product cannot be considered for judging if requested products are not sent or do not arrive by the deadline.
  11. Will my samples be returned after judging?
    We are not able to return any samples. Please note, we may use MFM office samples to create further editorial content, such as additional home testing and competitions.
  12. How will the awards be judged?
    Entries will initially be shortlisted by an expert parenting panel. Then our teams of industry experts, parenting influencers, at-home parent testers and the MadeForMums Editorial team will judge all shortlisted products.
  13. What happens if I win?
    If you are judged to be a winner in the MadeForMums Awards 2021, you will be given exclusive rights to the MadeForMums Awards 2021 accredited logo, which can be used for a range of marketing and packaging activity for 12 months. All winners will also be featured in showcase editorial content on and this content will be supported by social media and newsletter promotion. For a full list of benefits, see the ‘Why enter?’ tab.
  14. When will I find out if I’ve won?
    We will contact winners in March 2021 but there will be a short media embargo on this information. We will inform you of this and tell you the embargo date so that you know when you can share the good news.
  15. Can I get feedback about my entry?
    We are able to supply feedback on request.
  16. My question isn’t listed here. Who can I ask about it?
    For all other enquiries, please contact the MadeForMums Awards Team:

Enter the MadeForMums Awards 2021

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