MadeForMums is the UK’s biggest parenting reviews site with more than 2,000 professional in-depth reviews, thousands of parent reviews, hundreds of 10 of the best lists and over a decade of expert and professional advice on important parenting topics.

Our mission is simple: to help parents make confident choices.

We do this by being evidence-based, working with health professionals and experts in the parenting industry, as well as testing, reviewing and getting feedback on products that we write about.

We’re professional journalists (and nearly all of us are parents) who cover pregnancy through to school-age children and family life, as well as fertility and trying to conceive. We’re honest about parenting – we’re experiencing it ourselves and are here to offer support, fact-based information and guidance.

You can trust our reviews because our product tests and recommendations are independent and unbiased. We take advertising and may also earn an affiliate commission but this does not influence our editorial and product recommendations.

We’re a small team who love what we do and we hope you do too.

We love hearing from you - you can talk to us on our social channels and also at

Meet the MadeForMums Team

Gemma Cartwright – Group Digital Editor

Gemma has two decades of experience in digital content, and studied journalism at the London College of Fashion. She got her break as one of the UK's first professional bloggers and has been featured in the Guardian, Vogue, Cosmopolitan, the Independent and many more. Prior to joining MadeForMums, Gemma was Senior Editor at Popsugar UK, where she launched a number of new channels including Parenting. She is mum to a 3 year old.

Read more articles and reviews from Gemma Cartwright

Helen Brown – Head of Content Delivery

Helen is author of the classic advice book Parenting for Dummies. Before joining MadeForMums over 7 years ago, she was Head of Community at Mumsnet and also the Consumer Editor of Mother & Baby. On MadeForMums she’s established herself as a toys expert and has been a judge for the Bookstart Book Awards. Helen has 3 boys and a heavy-duty washing machine.

Read more articles and reviews from Helen Brown

Christy McGhee – Head of Consumer Content

Christy is a parenting and travel journalist, having built up a writing and editing career over 20 years. From pushchairs and sterilisers to nappies and car seats, she has a passion for helping mums and dads find the right products for their family. A mum of three – her youngest was born in 2020 – Christy is never short of testers to help with her unflinching product research.

Read articles and reviews from Christy McGhee

Danielle Graph – Community Manager

Dani has been MadeForMums’ Community Manager for more than 6 years, and has followed a huge number of MadeForMums users through their pregnancies to their toddler years and beyond. Dani has also worked as a TV and movie journalist, looks after our Top Testers Club, and has 2 daughters.

Read more articles from Danielle Graph

Emma Onuma – Group Marketing Manager

Emma has been working for over a decade as a marketing manager, and as well as looking after our unique Buggy Testing Track, Emma also oversees the prestigious MadeForMums Awards and is mum of two young children.