About Us
MadeForMums' mission is simple: to help parents make confident choices.
And, despite our (long-established) name, we don't just mean mums: we aim our content at – and often feature in it – dads and dads-to-be, as well as grandparents and other carers.
We publish product reviews, as well as advice and information about conception, pregnancy, parenting babies and children, and navigating school and family life.
Our reviews
Our site has more 2,000 professional in-depth reviews, and hundreds of '10 of the best' lists compiled to help you make the right product choice for your budget, your needs and your lifestyle.
You can trust our reviews because our recommendations are independent and unbiased, and we conduct proper, in-depth product tests – using expert reviewers, an army of parent testers and a dedicated fact-checking editorial team.
We take advertising and we may also earn an affiliate commission but this does not influence our editorial and product recommendations.
Our pregnancy and parenting content
All our content is evidence-based. We work with qualified health professionals and experts in the pregnancy and parenting sector.
We include study references and source links in our content, where relevant, and our health content is regularly reviewed by medical experts.
Our community
We have a big community of parents and parents-to-be, who collaborate with us to test products, help us judge our MadeForMums Awards and MadeForMums Toy Awards, and enrich our content with their pictures, their honest feedback and their real-life experiences.
Our team
We’re professional journalists (and nearly all of us are parents). We’re honest about parenting: we’re experiencing it ourselves and are here to offer support, fact-based information and guidance.
We’re a small team who love what we do and we hope you do too.
We love hearing from you. Do contact us on our social channels or mail in to contactus@madeformums.com.
Meet the MadeForMums Team
Danielle Graph – Community Manager
Dani has been MadeForMums’ Community Manager for more than 6 years, and has followed a huge number of MadeForMums users through their pregnancies to their toddler years and beyond. Dani has also worked as a TV and movie journalist, looks after our Top Testers Club, and has 2 daughters.
Read articles by Danielle Graph
Emily Longman Wall – Digital Content Producer
Emily is the Digital Content Producer at MadeForMums and creates editorial and video content across the brand. She also edits the weekly editorial newsletter, oversees our reviews process and loves creating our craft articles and videos. She specialises predominantly in car seats and pushchairs, and has yet to meet a buggy she couldn’t fold! With a 1st class degree in History, she always researches topics thoroughly to find the best recommendations for parents.
Read articles by Emily Longman Wall
Janet Mtima – Digital Journalist
Janet is a Digital Journalist at MadeForMums and creates editorial and Instagram content for the brand. She writes about pregnancy, skincare and practical fashion. From clever parent hacks to craft videos – she enjoys making helpful social media content. With a Media Production degree and a successful venture as a parenting content creator, she has worked on several brand partnerships for online, TV and national billboard campaigns. Brands she’s tested include Garnier, Positive Birth Company, iCandy and more. She is a wife and mother to her son and daughter.
Hollie Bond – Digital Journalist
Hollie is a Digital Journalist for MadeForMums. She writes features about everything from pregnancy and child health concerns to pushchair reviews and family days out. She has written for several national lifestyle magazines and websites over the past 12 years including Family History Monthly, You & Your Wedding, SquareMeal and Muddy Stilettos. She has two children aged 3 and 6 and hasn’t slept properly since 2017!
Matthew Trask – Digital Content Creator
Matt is a Digital Content Creator at Immediate specialising in parenting technology, gaming and household, as well as testing a range of other parenting products. Matt has over 3 years experience writing for a plethora of children's publications including the Official Pokémon Magazine and titles like LEGO Star Wars and LEGO Minecraft. When they're not testing kids tech or playing the latest Pokémon games, Matt can be found binge watching Netflix or riding roller coasters.