Gemma Cartwright

Gemma has two decades of experience producing and editing online content. She studied journalism at the London College of Fashion and got her break as one of the UK's first professional bloggers, leading to a number of editing roles at independent online publishing companies in the UK. She has been featured in the Guardian, Vogue, the Independent and many more, and has appeared on Sky News and BBC Radio, as well as at live events like the Ideal Home Show and The Baby Show. Cosmopolitan magazine once featured Gemma in its list of "Kick Ass Women Who’re Changing The World." Before joining MadeForMums, Gemma was Senior Editor at Popsugar UK, where she launched a number of new channels including Parenting. She is mum to a preschooler, aunt to 4 children 5 and under, and loves nothing more than recommending the perfect pushchair, cot or baby carrier to make new parents' lives a little bit easier. She is particularly passionate about sleep (for babies and parents) and loves testing out gadgets, technology and innovation in the parenting world. She can also spend hours discussing the merits of certain swaddles and sleeping bags. She knows everything the Very Hungry Caterpillar ate on Saturday, and all the lyrics to The Wiggles "Do the Propeller".

Reviews

Best buggy covers, sunshades and parasols for babies and toddlers 2026

Reviews

Best open cups, straw cups and sippy cups for babies and toddlers

Reviews

10 of the best lightweight strollers under 7kg 2026 – for babies and toddlers

Reviews

Best compact-folding buggies 2026 – tried and tested

8 of the best bedside cribs featuring 3 product shots

Reviews

8 of the best bedside cribs and co-sleepers for safe sleeping for your baby

Reviews

12 of the best baby monitors 2026 – tried and tested

10 of the best cots and cotbeds featuring 3 product shots

Reviews

10 of the best cots and cot beds for babies and toddlers 2026

Yoto Player Review Thumbnail

Reviews

Yoto Player review

toys for 4 year olds thumbnail

Reviews

Best toys for 4 year olds 2025, tried and tested by parents and children

Best toddler and baby reins

Reviews

Best toddler and baby reins for keeping little adventurers safe

EDITOR'S CHOICE AWARDS

Awards

MFM Awards 2024 Winners — Editor's Choice Awards

SLEEPING & NURSERY PRODUCTS

Awards

MFM Awards 2024 Winners — Sleeping and nursery products

MadeForMums Awards 2024

News

Announcing the categories for the 2024 MadeForMums Awards

MadeForMums Awards 2024

News

Your questions answered about the MadeForMums Awards

RyRy Scallop car seat

Reviews

RyRy Scallop car seat review

MadeForMums Joie Webinar

Advertorial

In the market for a buggy? Watch the MadeForMums Pushchair Buying Guide and Q&A

Advertisement feature with Joie

At Dad's Table How to Grow Your Family

Reviews

How to Grow Your Family (From pregnancy to new parents – one meal at a time) book review

iCandy Peach 7

News

iCandy launches the new Peach 7 pushchair – see what's new

Reviews

10 of the best baby and toddler sleeping bags

Snoo smart sleeper

Reviews

Happiest Baby Snoo Smart Sleeper review

ModiBodi reusable nappy

Reviews

Modibodi Reusable Nappy 4 Pack review

baby and toddler feeding books

Reviews

10 of the best baby and child feeding books