Announcing the categories for the 2021 MadeForMums Awards

Take a look at the full list of our categories for the MadeForMums 2021 Awards

MadeForMums Awards 2021 logo

It’s that time of year again and we are thrilled to announce that the MadeForMums 2021 awards are now open!

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Building on the fantastic success of the 2020 MadeForMums Awards, we will once again recognise and reward the very best products, brands and services currently available in the parenting industry.

Being the number one website the in the UK for professional parenting reviews, our huge teams of experts, mums and dads (and their children) are ready to thoroughly test products and award them with coveted Gold, Silver and Bronze medals.

Here is the full list of the categories – together with the criteria our judges will use when shortlisting and judging the products, brands or services that are entered.

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Pushchairs

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Newborn pram/pushchair under £600
  • Newborn pram/pushchair over £600
  • Travel system package under £600
  • Travel system package over £600
  • Double or convertible buggy
  • Compact-fold pushchair
  • Lightweight stroller
  • Pushchair accessory

Carriers, slings and wraps

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Baby carrier
  • Sling/wrap
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Sleep and Nursery

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Baby cot/cotbed
  • Bedside/co-sleeper crib
  • Portable sleeper – basket, pod, carrycot
  • Baby and child mattress
  • Baby & toddler sleeptime product
  • Baby & child sleepwear
  • Baby monitor
  • Nighttime comforter/sleep aid
  • Nursery accessory
  • Baby bouncer/swing /seat

Baby and child play

All products in this group will be judged on design, play potential, quality and value

  • Baby activity mat/gym/activity centre
  • Scooters and ride-ons
  • Toddler and kids’ bike
  • Outdoor/garden toy

Breast and bottle feeding

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Manual breast pump
  • Electric/battery breast pump
  • Steriliser
  • Baby bottle
  • Bottlefeeding accessory
  • Breastfeeding balms and products
  • Breastfeeding top/cover
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Baby and kids food

All products in this group will be judged on taste, texture, nutritional benefits, ease of use, quality, appeal and value

  • Baby breakfast food
  • Baby food
  • Organic baby food
  • Baby and toddler snack
  • Toddler and child food

Mealtime products

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Weaning and feeding product
  • Bibs
  • Cup/beaker
  • Cutlery & tableware
  • Highchair & booster
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Bathtime and skincare

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Baby & child skincare product
  • Baby & child skincare brand
  • Baby & child bath and body wash
  • Baby & child shampoo and hair care product
  • Baby bathtime accessory
  • Bath toy

Health & wellbeing

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Soothers & Dummies
  • Teethers & Teething products
  • Teething remedies
  • Health product for babies & children
  • Health product for parents
  • Home safety product
  • Humidifier/air quality product
  • New mum toiletries & products

Nappies, changing and bottoms

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Newborn/Infant nappies – sizes 1 & 2
  • Baby nappies – sizes 3 & 4
  • Toddler nappies – sizes 5 & 6
  • Pants style nappy
  • Reusable and eco-friendly nappies
  • Wet wipes
  • Biodegradable/eco-friendly wet wipes
  • Cloth wipes
  • Changing bag
  • Nappy rash product
  • Changing mat
  • Nappy changing accessory
  • Potty & toilet training product

Pregnancy products

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Pregnancy & maternity fashion
  • Pregnancy health product
  • Pregnancy skincare & toiletries
  • Stretchmark cream
  • Pregnancy/nursing pillow
  • Maternity/nursing bra
  • Baby shower gift

Enter your product, brand or service into the MadeForMums Awards 2021

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Books, gifts and subscriptions

All products in this group will be judged on quality, design, appeal and value

  • Baby & toddler book
  • Preschool book
  • Book for children 5-8 years old
  • Book for children 9-12 years old
  • Childrens’ book series
  • Newborn gift/baby keepsake
  • Subscription/gift box and services

Family travel products

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Family travel product under £15
  • Family travel product £15 – £50
  • Family travel product over £50
  • Travel cot
  • Family holiday provider

Children’s fashion

All products in this group will be judged on design, quality and value

  • Newborn and baby fashion range
  • Children’s clothing range
  • Children’s outdoor clothing/active wear
  • Children’s shoe range
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Special Awards

All products in this group will be judged on effectiveness, ease of use, quality, design and value

  • Parenting brand of the year
  • Can’t live without parenting product
  • Everyday parenting essential
  • Time-saving parenting product
  • Innovation of the year
  • Sustainable/eco-friendly product
  • Technology products for babies and families
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Category changes

We believe we have the most comprehensive parenting awards in the UK and so have quite a few categories.  Sometimes this can lead to products being placed in one category, when it would be better placed in another.

In those  exceptional occasions, we will move entries into more appropriate categories, to give it the best chance when shortlisting and judging.

Unfortunately we won’t be able to let entrants know about the category move before the results are announced.

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Product samples

We will only request samples after the shortlisting stage. We will request 3 samples of all shortlisted products, apart from a few smaller products (such as nappies, wipes and food) where we will require 4 samples.  Please note, your product cannot be considered for judging if requested samples are not sent.

Enter your product, brand or service into the MadeForMums Awards 2021

Got a question? Check out our Awards 2021 FAQs

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