Carly and Joe Cole’s baby Ruby lands first modelling contract

The WAG and I’m a Celeb star’s newborn is snapped up by Huggies to promote Little Swimmers swim nappy at just 4 months!

Ruby Cole is following in her famous parents’ footsteps by landing her first job – as a model for Huggies. Joined by WAG mum Carly Cole, former fitness instructor and I’m A Celebrity survivor, she is fronting Huggies’ Big Splash Pool Parties campaign to encourage mums-to-be and new mums to get swimming.


Ruby and mum Carly are joining football-star dad Joe Cole in Liverpool as he begins the season for his new club but he’s not stealing all the limelight! Ruby Tatiana has been photographed as the face of Huggies new disposable swim nappy designed to avoid embarrassing moments at the pool for new mums and their babies.

“I’ve always been a keen swimmer, since I was a baby myself, and it’s been great being able to share the experience with Ruby,” says proud mum Carly. “Now that I’ve had Ruby, it’s still something I do… It’s helped strengthen the bond between us,” she added.


Swimming in pregnancy is a great way to keep fit and prepare for labour while taking your baby swimming from a young age is a great way to bond and encourage his development.

Comments ()

Please read our Chat guidelines.